How to hire a sales expert

How to hire a sales expert, step by step

Here's a step-by-step sales expert hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales expert job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales expert
• Step 8: Go through the hiring process checklist

What does a sales expert do?

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1. Identify your hiring needs

   Before you post your sales expert job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a sales expert for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect sales expert also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents sales expert salaries for various positions.

   Type of Sales Expert	Description	Hourly rate
   Sales Expert	Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.	$12-25
   Adviser Sales	Adviser sales are responsible for reaching out to clients through calls and correspondence to promote and sell products or services. With a sales target to reach, they must secure sales by prioritizing customer satisfaction... Show more	$14-45
   Retail Sales Consultant	The primary job of retail sales consultants is to approach customers, identify their needs, and recommend services or products to fulfill those needs. They should be knowledgeable about the functionality and technical specifications of their products as they are the ones who demonstrate these products to customers... Show more	$15-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Sales Process
   • Strong Customer Service
   • Product Knowledge
   • Product Expertise
   • Wireless Products
   • Costco
   • Telecommunication
   • Broadband
   • Customer Satisfaction
   • Store Sales
   • DIRECTV
   • Product Sales
   • Retail Sales

   Check all skills

   Responsibilities:

   • Manage transition logistics for a global vehicle financing company downsizing operations in Colorado.
   • Train and well verse in various mobile equipment which includes android tablet, apple ipads, and mifi units.
   • Provide troubleshooting for IOS and android phones.
   • Operate POS system, daily cash flow, balancing of register funds.
   • Attach finish documents to tasks in Lockheed's in-house ERP system call StarTeam.
   • Prime responsibility are to lead plant in long term lean sigma culture change.

   More sales expert duties

3. Make a budget

   Including a salary range in the sales expert job description is a good way to get more applicants. A sales expert salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales expert in North Dakota may be lower than in New York, and an entry-level engineer typically earns less than a senior-level sales expert. Additionally, a sales expert with lots of experience in the field may command a higher salary as a result.

   Average sales expert salary

   $37,667yearly

   $18.11 hourly rate

   ---

   Entry-level sales expert salary

   $25,000 yearly salary

   Updated January 30, 2026

   Average sales expert salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$48,654	$23
   2	California	$45,073	$22
   3	New Jersey	$44,731	$22
   4	Pennsylvania	$43,539	$21
   5	Massachusetts	$43,322	$21
   6	Washington	$40,203	$19
   7	Arizona	$39,672	$19
   8	Alaska	$38,567	$19
   9	Texas	$38,146	$18
   10	Oregon	$38,143	$18
   11	Florida	$37,965	$18
   12	Colorado	$36,688	$18
   13	Montana	$35,855	$17
   14	Michigan	$35,780	$17
   15	Utah	$35,058	$17
   16	North Carolina	$34,470	$17
   17	Alabama	$34,308	$16
   18	Illinois	$34,306	$16
   19	Nebraska	$34,058	$16
   20	Tennessee	$34,056	$16

   Average sales expert salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	SAP	$149,116	$71.69	110
   2	AEA Investors	$125,982	$60.57	263
   3	Intel	$117,412	$56.45
   4	Amdocs	$116,287	$55.91	1
   5	Apple	$115,193	$55.38	8
   6	SAS Institute	$101,677	$48.88	2
   7	Comverse Technology	$79,390	$38.17
   8	Dassault Systèmes	$55,029	$26.46
   9	Keysight Technologies	$53,334	$25.64
   10	Stellar	$52,633	$25.30	3
   11	BioReliance	$52,269	$25.13
   12	AT&T	$42,281	$20.33	1,354
   13	Teradyne	$41,653	$20.03
   14	Orange County	$37,798	$18.17	1
   15	Western States Fire Protection	$37,379	$17.97
   16	Diedre Moire	$37,185	$17.88
   17	APi Group	$36,960	$17.77	9
   18	Green Home Solutions	$36,629	$17.61	6
   19	T-Mobile	$36,556	$17.57	625
   20	Diamond Foundry	$36,479	$17.54	3

4. Writing a sales expert job description

   A job description for a sales expert role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a sales expert job description:

   Sales expert job description example

   VRAI is one of the fastest growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. A global business, VRAI has offices in Los Angeles, Shanghai, Copenhagen, and Dubai.
   
   We're excited to be looking for a Diamond Sales Expert to join our growing team. You'll be a trusted advisor in the customer journey and play an integral part in growing the bridal jewelry business at VRAI.
   
   This role is perfect for you if you thrive on building strong customer relationships and creating a memorable experience for life's special milestones. You love selling and diamonds that are created sustainably, and are excited to join a nimble team to in turn, help grow the VRAI brand.
   
   ResponsibilitiesConsult with proposers, proposees, and couples online and in person on one of life's pivotal moments -- purchasing an engagement ring or wedding band -- no matter whether clients are at the beginning of their journey and researching or ready to purchase Be a trusted advisor and assist clients with jewelry selection, diamond education, ring settings, metals, how to size a ring, returns policies, diamond upgrade policy, lifetime diamond warranty, ring lifetime care (resizing, re-polishing etc.) Act as an ambassador of the VRAI brand and our values Recommend diamonds based on customer preference, budget, and your unparalleled knowledge of the 4CsPrepare personalized consults, demonstrating our sustainably created diamonds and VRAI jewelry, and follow up to close the sale Be sales-driven and a key contributor to company growth by managing your lead pipeline, nurturing and developing leads, and modeling sales-driven behavior for other team members Maintain a calendar of virtual and in person appointments, update daily sales tracking, track personal sales and store performance Create a genuine connection with clients, respond to customer inquiries within 1 business day Share customer, trend, and product feedback with the VRAI team to continuously improve the overall customer experience Collaborate with VRAI marketing and product team on product launches, in-store events, press days, activations, and influencer hosting
   
   RequirementsDiamond expertise and jewelry experience required Certified Gemologist from a reputable institution preferred3+ years of e-commerce or retail sales experience required Proven ability to close sales in a high volume environment Independent, motivated, and well-organized Excellent written and communication skills Compassionate, positive, patient, people-person Technologically savvy: familiar with Shopify, CRM, appointment scheduling, video conferencing, email Lives in the Austin area Available weekends Flexible - this is a start-up environment and it's always changing
   To find out more about VRAI check out:
   
   vrai.com
   facebook.com/vrai

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right sales expert for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your sales expert job on Zippia to find and attract quality sales expert candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with sales expert candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales expert

   Once you've decided on a perfect sales expert candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new sales expert first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a sales expert?