How to hire a sales/field sales manager

How to hire a sales/field sales manager, step by step

Here's a step-by-step sales/field sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales/field sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales/field sales manager
• Step 8: Go through the hiring process checklist

What does a sales/field sales manager do?

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1. Identify your hiring needs

   The sales/field sales manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales/field sales manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales/field sales managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of sales/field sales manager salaries for various roles:

   Type of Sales/Field Sales Manager	Description	Hourly rate
   Sales/Field Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$24-59
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Regional Sales And Marketing Manager	A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region... Show more	$26-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Lead Generation
   • Sales Training
   • Account Management
   • Sales Strategies
   • Training Sessions
   • PowerPoint
   • Market Intelligence
   • Trade Shows
   • Wine
   • Business Development
   • ROI
   • Sales Performance
   • Direct Reports

   Check all skills

   Responsibilities:

   • Manage a high volume territory of large OEM and distributor accounts.
   • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
   • Educate personnel on new and existing products and sales techniques to increase ROI.
   • Increase revenue with customers through high impact PowerPoint presentations.
   • Review ROI and propose additional products with clients monthly.
   • Develop and present PowerPoint presentations to customers delivering company products and services.

   More sales/field sales manager duties

3. Make a budget

   Including a salary range in the sales/field sales manager job description is a good way to get more applicants. A sales/field sales manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales/field sales manager in Georgia may be lower than in New Hampshire, and an entry-level engineer typically earns less than a senior-level sales/field sales manager. Additionally, a sales/field sales manager with lots of experience in the field may command a higher salary as a result.

   Average sales/field sales manager salary

   $80,257yearly

   $38.59 hourly rate

   ---

   Entry-level sales/field sales manager salary

   $51,000 yearly salary

   Updated December 25, 2025

   Average sales/field sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$99,619	$48
   2	Maryland	$98,318	$47
   3	Virginia	$96,976	$47
   4	Hawaii	$95,886	$46
   5	Washington	$94,987	$46
   6	Michigan	$94,761	$46
   7	New York	$93,334	$45
   8	New Jersey	$91,909	$44
   9	Massachusetts	$91,121	$44
   10	Indiana	$88,503	$43
   11	Arizona	$87,306	$42
   12	North Carolina	$84,503	$41
   13	Texas	$80,146	$39
   14	Illinois	$77,775	$37
   15	Minnesota	$72,622	$35
   16	Wisconsin	$71,231	$34
   17	Oklahoma	$68,583	$33
   18	Kansas	$66,398	$32
   19	Georgia	$65,853	$32
   20	Florida	$64,435	$31

   Average sales/field sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$138,103	$66.40	82
   2	Arrow Electronics	$123,886	$59.56	162
   3	Neiman Marcus Group	$114,963	$55.27	3
   4	Macy's	$111,582	$53.65	44
   5	Intel	$111,420	$53.57	4
   6	Adobe	$110,911	$53.32	34
   7	Amazon	$110,173	$52.97	224
   8	Warby Parker	$106,794	$51.34
   9	Medline	$104,495	$50.24	65
   10	Monolithic Power Systems	$102,073	$49.07	8
   11	Fortinet	$97,923	$47.08	68
   12	Slomin's	$95,144	$45.74
   13	Reily Foods	$89,643	$43.10	2
   14	Allied Electronics & Automation	$89,276	$42.92
   15	Synchrony Financial	$89,238	$42.90	3
   16	TTI Maumee Equipment	$88,610	$42.60	121
   17	Vertafore	$87,672	$42.15	4
   18	Thermo Fisher Scientific	$85,679	$41.19	213
   19	Ultrasource Inc.	$85,306	$41.01	2
   20	Humana	$84,981	$40.86	779

4. Writing a sales/field sales manager job description

   A sales/field sales manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a sales/field sales manager job description:

   Sales/field sales manager job description example

   Do you love everything beauty? Do you desire a sales career that offers the satisfying feeling of providing your customers with products they truly want and need? Then consider a rewarding sales career in the exciting Beauty Industry.
   
   CosmoProf, a Sally Beauty Holdings company, is currently searching for enthusiastic professionals to lead our team! At CosmoProf, we dedicate ourselves to licensed professionals in the Beauty Industry and are committed to making our salon professional customers feel inspired to be their best! We don't just service the customer - we connect to provide an EPIC experience based on our four pillars of Education, Product, Inspiration and Community.
   
   CosmoProf is seeking a Field Sales Manager (Full Service Leader is actual title) to coach, mentor, and develop a team of Outside Sales Consultants. Deliver on divisional goals and objectives. Contribute to achieving day-to-day objectives.
   Best candidate would reside in either Salt Lake City, Utah (UT) or Las Vegas, Nevada (NV)
   
   Responsibilities
   
   * Establish sales and promotion goals for the Distributor Sales Consultants and communicating those goals to DSC's. Plan and conduct sales meetings to include logistics (date, time, location, materials, etc.), participants, presenters (company, manufacturer, educator) and content of the meeting. Identify customers that have the potential to become key accounts and implement a course of action to develop them to that status. Maintaining productive relationships with manufacturers. Schedule manufacturer's reps, technicians and educators for meetings, education programs, detailing or participation in business development meetings with key clients.
   * Provide leadership, direction and coaching to DSC's in the execution of their responsibilities including guidance relative to developing new business, sales skills, increasing sales, client support opportunities, etc. On a regular schedule (3 to 4 days per week), travel with DSC's to assess their relationships with their customers, evaluate their selling skills and effectiveness and provide guidance and feedback. Closely communicate with and providing oversight to the DSC's to ensure that regular client contact is maintained.
   * Visit or communicate by phone with customers to determine the level of service they are receiving from the Company and to be aware of problems that require the Sales Manager's involvement. Ensure that education events achieve maximum participation through ticket sales and promotion of the events. Schedule adequate manufacturer education events and support for salons and DSC's.
   * Maintaining regular and prompt communication with supervisors and the Company by attending meetings, responding to calls, emails and requests for information and by alerting them to information that is important to the business.
   * Monitoring and analyzing employee performance, ensuring that desired results are achieved consistent with policies, procedures and ethical standards. Conducting performance appraisals, reinforcing good performance, taking steps to correct unsatisfactory performance, developing employees, using the corrective action process and terminating employees when necessary. Resolve problems between and among DSC's, stores and manufacturers. Manage territories by re-assigning accounts to DSC's and re-shaping geographic coverage. Completing periodic sales, activity and status reports.
   
   Qualifications
   
   * Bachelor's degree, in business preferred.
   * One year of experience supervising sales or operations employees.
   * Four Years direct Sales Experience.
   * Excellent interpersonal and problem-solving skills and strong written and oral communication skills.
   * Ability to operate effectively without close supervision.
   * Consultative selling and negotiating skills. Ability to travel, Overnights and Weekends Required
   * A reliable means of transportation sufficient to visit client locations and carry large quantities of product.
   * Provide personal vehicle liability coverage sufficient to meet corporate minimum requirements.
   * Strong Leadership Skills
   * Organizational Skills
   * Strong presentation Skills
   * Team Player, Positive Attitude
   
   Excellent benefits package includes medical, dental, vision, prescription drug, Flex Spending, 401k with generous match, profit sharing, Employee Assistance Program, educational tuition reimbursement, life insurance, car allowance, plus generous employee discounts on all of our fabulous products!
   
   Qualified applicants will receive consideration for employment without regard to their race, color, age, religion, nation origin, sex, sexual orientation, disability or other categories protected by law.
   
   #Cosmoprof#LI-AB1

   Copy this example

   

5. Post your job

   There are a few common ways to find sales/field sales managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your sales/field sales manager job on Zippia to find and recruit sales/field sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with sales/field sales manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales/field sales manager

   Once you've decided on a perfect sales/field sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new sales/field sales manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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