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Sales/field sales manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Sales/field sales manager example skills
Below we've compiled a list of the most critical sales/field sales manager skills. We ranked the top skills for sales/field sales managers based on the percentage of resumes they appeared on. For example, 12.6% of sales/field sales manager resumes contained customer service as a skill. Continue reading to find out what skills a sales/field sales manager needs to be successful in the workplace.

15 sales/field sales manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales/field sales managers use customer service:
  • Conducted monthly sales meetings; guided employee development and training, emphasizing personal accountability and customer service techniques.
  • Manage Inventory Book-keeping Customer Service Business Management Account Payable/Receivable Project Development Retail Store Front Sales Fashion Merchandise Distribution

2. Lead Generation

Here's how sales/field sales managers use lead generation:
  • Crop Protection Advisory Services, Distribution Channel Development and Demand Lead Generation.
  • Specialized in compliance with government regulations regarding lead generation for Medicare recipients.

3. Sales Training

Here's how sales/field sales managers use sales training:
  • Created and implemented weekly sales training and facilitated comprehensive/ structured seminars over extended periods of time for our sales people.
  • Monitored merchandising practices and ongoing sales training/accountability for 120 distributor sales representatives and execution of sales initiatives targeting specialized audiences.

4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how sales/field sales managers use account management:
  • Trained new Sales Managers for new customer acquisition and existing account management.
  • Coordinated sales team and account management efforts for optimal delivery.

5. Sales Strategies

Here's how sales/field sales managers use sales strategies:
  • Worked with inside sales team and management to establish sales strategies, coordinated weekly business activity and troubleshoot warehouse inventory issues.
  • Established positive relationships and effective sales strategies to cultivate emerging markets while expanding existing markets.

6. Training Sessions

Here's how sales/field sales managers use training sessions:
  • Supported high profile events such as device launches, group training sessions that drove brand and product awareness.
  • Planned and executed on and off site event meetings and training sessions for commission associates.

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7. PowerPoint

Here's how sales/field sales managers use powerpoint:
  • Documented sales, schedules, activities and best practices in Philadelphia market Developed weekly insight PowerPoint for Philadelphia/New Jersey district
  • Developed and presented PowerPoint presentations to customers delivering company products and services.

8. Market Intelligence

Here's how sales/field sales managers use market intelligence:
  • Provide market intelligence on current retail market conditions and/or opportunities that may affect sales or category share of product
  • Provide Sales Director with Market intelligence and recommendation for effective planning and programming.

9. Trade Shows

Here's how sales/field sales managers use trade shows:
  • Created standardized two-step distributor show program which streamlined administrative approval process for trade shows.
  • Devised effective sales plans and advertising, prepared for and attended trade shows, and generated forecasting and pricing reports.

10. Wine

Here's how sales/field sales managers use wine:
  • Participated in the Wine & Spirits Education Trust Level 2 Course.
  • Coordinated for supplier surveys, charity events, and wine festivals.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales/field sales managers use business development:
  • Identified trends and business development opportunities across 30 retail locations.
  • Focused priority for new business development selling ESL content into large educational institutions in Mid West and Eastern United States.

12. ROI

Here's how sales/field sales managers use roi:
  • Manage quarterly swag, expense, and demand generation budgets while providing a 10:1 ROI in each market.
  • Orchestrated the most successful demand generation program to date yielding incremental revenue of 3,841,206 for a 45:1 ROI.

13. Sales Performance

Here's how sales/field sales managers use sales performance:
  • Established and cultivated customer relationships, subsequently increasing sales performance by effectively engaging and educating trading partners on product knowledge.
  • Reported monthly on overall sales performance, competitive analysis and key initiatives for following month.

14. Direct Reports

Here's how sales/field sales managers use direct reports:
  • Group of direct reports were consistently among the top performers in the region and exceeded goals on a regular basis.
  • Direct reports included LM Salaried, Hourly Represented, and BAE Systems and Northrop Grumman teammates.

15. Brand Awareness

Here's how sales/field sales managers use brand awareness:
  • Developed & executed detailed sales/marketing plans in order to increase sales and brand awareness throughout assigned market.
  • Developed and maintained client accounts by overseeing and implementing new advertising campaigns to increase brand awareness.
top-skills

What skills help Sales/Field Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales/field sales manager resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales/field sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales/field sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales/field sales manager skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales/field sales managers need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales/field sales manager stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

List of sales/field sales manager skills to add to your resume

Sales/field sales manager skills

The most important skills for a sales/field sales manager resume and required skills for a sales/field sales manager to have include:

  • Customer Service
  • Lead Generation
  • Sales Training
  • Account Management
  • Sales Strategies
  • Training Sessions
  • PowerPoint
  • Market Intelligence
  • Trade Shows
  • Wine
  • Business Development
  • ROI
  • Sales Performance
  • Direct Reports
  • Brand Awareness
  • Product Knowledge
  • Sales Growth
  • FSM
  • Sales Territory
  • Sales Techniques
  • Medicare
  • Sales Revenue
  • Sales Reps
  • Store Management
  • Retail Sales Associates
  • Product Training
  • Training Programs
  • Product Line
  • Consumer Awareness
  • Shelf Space
  • Sales Presentations
  • SAM
  • Indirect Sales
  • Sales Volume
  • Develop Strong Relationships
  • Retail Locations
  • Revenue Growth
  • Competitive Products
  • KPI
  • Hands-On Training
  • OEM
  • Product Sales
  • Professional Relationships
  • Product Placement
  • Product Recommendations
  • Cold Calls

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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