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Become A Sales Lead Manager

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Working As A Sales Lead Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $76,000

    Average Salary

What Does A Sales Lead Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Lead Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Sales Team Manager 3.0 years
Sales Supervisor 2.9 years
Sales Leader 2.1 years
Sales Lead Manager 2.0 years
Sales Floor Leader 1.9 years
Top Careers Before Sales Lead Manager
Cashier 8.4%
Internship 4.9%
Server 3.7%
Manager 3.0%
Volunteer 2.2%
Hostess 2.1%
Top Careers After Sales Lead Manager
Cashier 3.8%
Manager 3.8%
Co-Manager 3.4%
Server 2.8%
Internship 2.5%
Teller 2.4%

Do you work as a Sales Lead Manager?

Sales Lead Manager Demographics

Gender

Female

57.8%

Male

32.4%

Unknown

9.8%
Ethnicity

White

60.6%

Hispanic or Latino

17.9%

Black or African American

11.5%

Asian

6.4%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

65.0%

French

8.3%

German

4.1%

Portuguese

3.2%

Japanese

3.2%

Korean

2.3%

Mandarin

1.8%

Russian

1.4%

Greek

1.4%

Tagalog

1.4%

Chinese

1.4%

Swedish

0.9%

Vietnamese

0.9%

Carrier

0.9%

Polish

0.9%

Arabic

0.9%

Hmong

0.5%

Hungarian

0.5%

Bosnian

0.5%

Italian

0.5%
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Sales Lead Manager Education

Schools

University of Phoenix

19.1%

University of Central Florida

5.6%

University of South Florida

5.6%

Arizona State University

5.0%

Miami Dade College

5.0%

University of Houston

4.6%

Texas State University

4.6%

University of North Texas

4.3%

Temple University

4.0%

Michigan State University

4.0%

Florida State University

4.0%

Kaplan University

4.0%

University of North Carolina at Greensboro

4.0%

Middle Tennessee State University

4.0%

Pennsylvania State University

4.0%

Georgia State University

4.0%

Florida International University

3.6%

Liberty University

3.6%

Ashford University

3.6%

College of DuPage

3.6%
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Majors

Business

30.1%

Psychology

8.5%

Marketing

6.8%

Communication

6.1%

Criminal Justice

4.6%

Specialized Sales And Merchandising

4.5%

Management

4.3%

General Studies

3.7%

Graphic Design

3.4%

Nursing

3.4%

Health Care Administration

2.9%

Accounting

2.8%

Liberal Arts

2.8%

Biology

2.7%

Medical Assisting Services

2.6%

Education

2.4%

English

2.2%

Political Science

2.2%

Kinesiology

2.0%

Finance

2.0%
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Degrees

Bachelors

43.3%

Other

29.3%

Associate

14.7%

Masters

6.7%

Certificate

3.4%

Diploma

1.5%

License

0.5%

Doctorate

0.5%
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Top Skills for A Sales Lead Manager

  1. Customer Service
  2. New Merchandise
  3. Sales Floor
You can check out examples of real life uses of top skills on resumes here:
  • Motivate staff by creating a clean and enjoyable environment with appropriate product availability, while providing excellent customer service.
  • Performed visual merchandising task including floor sets of new merchandise and whenever necessary to accurately represent all available product.
  • Lead the entire sales floor as the manager helping customers, making decisions in part with the store manager.
  • Conducted scheduled performance counseling and established daily store operations.
  • Manage payroll and staffing effectively.

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