How to hire a sales lead manager

How to hire a sales lead manager, step by step

Here's a step-by-step sales lead manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales lead manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales lead manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a sales lead manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales lead manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales lead managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of sales lead manager salaries for various roles:

   Type of Sales Lead Manager	Description	Hourly rate
   Sales Lead Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$14-43
   Co-Manager	A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules... Show more	$16-57
   Sales Manager/Sales Trainer	A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales... Show more	$25-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Sales Floor
   • Merchandise Flow
   • Payroll
   • Bank Deposits
   • Store Operations
   • Product Knowledge
   • Loss Prevention
   • Credit Card
   • Visual Standards
   • Sales Strategies
   • Stock Room
   • Store Associates
   • Customer Complaints

   Check all skills

   Responsibilities:

   • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
   • Train sales associates in visual presentation, POS system, and sales techniques.
   • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
   • Install and manage the building of store display projects for cabinets, millwork and more.

3. Make a budget

   Including a salary range in your sales lead manager job description is one of the best ways to attract top talent. A sales lead manager can vary based on:

   • Location. For example, sales lead managers' average salary in alaska is 51% less than in new jersey.
   • Seniority. Entry-level sales lead managers 66% less than senior-level sales lead managers.
   • Certifications. A sales lead manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a sales lead manager's salary.

   Average sales lead manager salary

   $53,284yearly

   $25.62 hourly rate

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   Entry-level sales lead manager salary

   $31,000 yearly salary

   Updated January 23, 2026

4. Writing a sales lead manager job description

   A job description for a sales lead manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a sales lead manager job description:

   Sales lead manager job description example

   
   

   We create more value for home and business owners with our 5 core renewable & efficiency products; you will be more competitive than your one-dimensional one-product competition. Energi pays its sales teams the most competitive wages in the renewable energy industry and provides unlimited advancement opportunity for true leaders and achievers. Our W2 sales base pay ranges from $26,250 for Team Leaders to above $100,000 for senior leaders in Colorado. Your team size, ability, and experience level will determine where you start, but there is no limit on how quickly you can advance.

   
   

   Besides massive 7% - 10% commissions on gross sales (including non-solar), or half that if split, in addition to your salary you will also have benefits like paid holidays, accruing PTO, and company stock.

   
   

   Energi is a transparent organization that has full seed funding, and is disrupting the stagnant solar-only approach to clean energy in the USA. We shorten the ROI period for our home and business customers up to 50% faster than others in the industry, so we do not have to chase incentives all over the US or price battle below cost. We are focused on offering much more value than anyone else through next-generation technology, using scalable tools, products, and financing not available to others. As of mid-March and this posting, nearly all of our January customers have been installed.

   
   

   With one owner having 30 years of executive leadership, and the other with 30+ years of construction experience, you will see your customer projects be finished quickly and you will actually be paid all of your commissions. If you would like to be part of the future of renewable energy, and truly help people and companies become grid-optional, you need to take a look at what we are doing.

   
   
   Job Posted by ApplicantPro
   

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5. Post your job

   There are a few common ways to find sales lead managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your sales lead manager job on Zippia to find and recruit sales lead manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit sales lead managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales lead manager

   Once you have selected a candidate for the sales lead manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new sales lead manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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