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Sales Lead/Sales Associate skills for your resume and career

Updated June 25, 2024
8 min read
Quoted Experts
Joseph Hancock,
Sonya DiPalma Ph.D.
Sales Lead/Sales Associate Example Skills

A sales lead/sales associate needs a range of hard skills to excel in their role. These include proficiency in POS, cash control, and inventory control. They must also be able to handle sales transactions, ensure customer satisfaction, and manage cash handling. According to Cynthia Krom, Associate Professor and Department Chair at Franklin and Marshall College, "Professional certifications matter. If your profession has a certification, you need to have that certification to be competitive in this new world."

In addition to these technical skills, a sales lead/sales associate also requires a set of soft skills. They must be able to provide exceptional customer service, assist other associates, and maintain a clean and presentable store front. As Daniel Miller Ph.D., Associate Professor of Religion and Social Thought and Chair at Landmark College, puts it, "The technical capacities necessary to communicate and use these skills will be more important than ever."

Below we've compiled a list of the most critical sales lead/sales associate skills. We ranked the top skills for sales lead/sales associates based on the percentage of resumes they appeared on. For example, 15.8% of sales lead/sales associate resumes contained pos as a skill. Continue reading to find out what skills a sales lead/sales associate needs to be successful in the workplace.

15 sales lead/sales associate skills for your resume and career

1. POS

A POS, or Point of Sale, is a system used to process transactions. Sales leads and sales associates use POS systems to complete customer transactions, track daily sales goals, and monitor inventory. They also use it to process returns and resolve customer issues. For example, they might use POS data to identify slow-moving products and increase their sales. As Amy Rogan, Assistant Professor of Teaching in Communication at The University of Findlay, puts it, "If a journalist is interested in television I recommend they look for assistant producer positions or assignment editor positions. Many people who think they want to be on-air talent figure out they really enjoy producing much better." This highlights the importance of being adaptable and willing to learn new skills, like using a POS system, in order to succeed in a constantly changing work environment.

Here's how sales lead/sales associates use pos:
  • Completed customer transactions using POS register system and fraud security protocol.
  • Utilized electronic POS system to accurately assist customers.

2. Cash Control

Cash control is the process of managing and securing cash flow. Sales lead/sales associates use cash control by maintaining accountability, following company security practices, and adhering to cash control procedures. They also assist in managing inventory, handling cash register duties, and planning store events.

Here's how sales lead/sales associates use cash control:
  • Maintain 100% accountability of cash, key control, and adherence to company security practices and cash control procedures.
  • Assisted with key control, employee adherence to company security practices, cash control procedures and provided excellent customer service

3. Customer Service

Customer service is the act of assisting and supporting customers before, during, and after a purchase. Sales leads/sales associates use customer service by greeting customers, answering questions, resolving concerns, and providing information about products. They also use customer service to build long-term relationships with clients, research and resolve customer complaints, and maintain store operations.

Here's how sales lead/sales associates use customer service:
  • Modeled and directed sales associates in applying proper customer service techniques in order to resolve customer complaints and heighten customer satisfaction.
  • Provided excellent customer service by politely greeting customers, assisting them in locating products, answering questions and resolving concerns.

4. Bank Deposits

Bank deposits are the process of putting money into a bank account. Sales leads and sales associates use bank deposits to manage financial transactions, count cash, and prepare end-of-day reports. They also use bank deposits to close registers and reconcile transactions. This involves handling cash, making deposits, and overseeing cashier interactions.

Here's how sales lead/sales associates use bank deposits:
  • Run store when managers were unavailable-Handle all money, bank deposits, paperwork-Take orders-Assist with inventory
  • Operated cash registers effectively and efficiently; counted money for registers and bank deposits daily.

5. Inventory Control

Inventory control is the process of managing the amount of goods a business has in stock. Sales leads/sales associates use inventory control by training in forklift operation in shipping and receiving, assisting managers with special event coordination, processing shipments, and verifying and processing shipments. They also present excellent visual merchandising and inventory control skills, facilitate inventory control and stock merchandising daily, and maintain accurate inventory control.

Here's how sales lead/sales associates use inventory control:
  • Trained in forklift operation in shipping and receiving emphasizing inventory control.
  • Assisted Manager with special event coordination and inventory control measures.

6. Sales Transactions

Sales transactions involve the exchange of goods or services for payment. Sales leads/sales associates use sales transactions to process customer purchases, handle returns and exchanges, and keep track of inventory. They also use sales transactions to build customer relationships, answer questions, and address concerns. By accurately completing sales transactions, sales leads/sales associates ensure a smooth and efficient shopping experience for customers.

Here's how sales lead/sales associates use sales transactions:
  • Completed sales transactions, replenished merchandise displays, supported bi-annual inventory counts and semi-annual sales.
  • Complete sales transactions quickly and accurately while adhering to cash protection procedures.

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7. Customer Satisfaction

Customer satisfaction is the extent to which a product or service meets a customer's needs and expectations. Sales leads/sales associates use customer satisfaction by identifying customer needs and making recommendations to generate sales. They also perform various tasks to maximize profitability and teamwork while protecting company assets, all while ensuring customer satisfaction. They resolve customer complaints and issues in a helpful and efficient manner according to company policy.

Here's how sales lead/sales associates use customer satisfaction:
  • Served a diversity of customers, identified their needs, and made recommendations to generate sales while promoting customer satisfaction simultaneously.
  • Perform other duties if necessary to maximize profitability, customer satisfaction and teamwork, while protecting company assets and reducing losses.

8. Cash Handling

Cash handling is the process of managing and controlling cash at a store. Sales leads and sales associates use cash handling to handle customer transactions, count cash registers, balance tills, and prepare deposits. They also follow cash handling procedures to prevent fraud and eliminate losses. This skill is important for sales leads and sales associates as it involves managing money and handling customer transactions accurately.

Here's how sales lead/sales associates use cash handling:
  • Key Carrier-Customer Service-Cashier/Cash Handling-Stocker/Planograms-Opener/Closer-Performed all duties that of the Manager in their absence
  • Provided excellent cash handling abilities.

9. Front End

Front end refers to the area of a store where customers pay for their goods. Sales leads/sales associates use the front end by operating cash registers, managing transactions, and keeping the area clean. They also help new hires learn front end operations and assist with tasks such as setting up sidewalk displays.

Here's how sales lead/sales associates use front end:
  • Cashier, maintain front end of store clean, greet customers, provide the 5 points of customer service.
  • Manage front end retail bake shop including facilitating customer orders, pickups, deliveries and customer service.

10. Stock Merchandise

Stock merchandise is the goods or products a store has available for sale. Sales leads and sales associates handle these goods daily. They unload trucks carrying new shipments, stock shelves with the merchandise, and build displays to attract customers. They also restock items throughout the day and handle inventory. This task is crucial to maintaining a presentable store front and meeting customer demand.

Here's how sales lead/sales associates use stock merchandise:
  • Cashier, greet and assist customers, unload truck, stock merchandise and maintain a clean and presentable store front.
  • Unloaded truck, stock merchandise in the store, ended shifts verifying all money is correct, balancing transactions.

11. Merchandise Displays

Merchandise displays are arrangements of products in a store that attract customers and showcase items in a visually appealing way. Sales leads and sales associates use merchandise displays to maximize purchases by strategically placing products. They create these displays by following guidelines and directives from management, and they also involve tasks like replenishing stock, coordinating promotions, and setting up sidewalk displays.

Here's how sales lead/sales associates use merchandise displays:
  • Managed proper and attractive merchandise displays, ensuring strategic placement of products that maximized purchases.
  • Contribute to operations by participating in inventory management, stockroom organization and merchandise displays.

12. Sales Floor

A sales floor is the area of a store where customers can browse and purchase products. Sales leads/sales associates use the sales floor by monitoring inventory levels, setting up merchandise for display, and assisting customers. They also supervise and facilitate daily issues on the sales floor, solve problems, and ensure that everything runs smoothly. They manage the flow of merchandise from the stock room to the sales floor, implement new floor plans, and visually place merchandise.

Here's how sales lead/sales associates use sales floor:
  • Monitored inventory levels, checked sales floor to ensure orderly and professional presentation for customers.
  • Merchandised, stocked and replenished the sales floor continually to insure proper merchandise representation.

13. PET

Pet is a term related to animals kept for companionship or pleasure. Sales lead/sales associates use pet in their job by assisting customers with pet supply item related questions, advising on which pet is best for a customer's lifestyle, and maintaining pet supplies stores. They also help with pet washing and cleaning, and provide general knowledge about pets.

Here's how sales lead/sales associates use pet:
  • Associate assistance is always available to pet parents in need.
  • Assisted customers with pet supply item related questions.

14. Boats

Boats are vessels that travel on water. Sales leads/sales associates use boats to show customers the product during sea trials, which is a crucial step in the sales process. They also create ads for boat consignment sales and move merchandise around the store using hand trucks, U-boats, and other tools.

Here's how sales lead/sales associates use boats:
  • Show and sea trial boats after price negotiation was settled, all sales were final per sea trials.
  • Create ads for boat consignment sales.

15. Dollies

A dolly is a flat, low-wheeled platform used to lift and move heavy objects. Sales leads and sales associates use dollies to move products or items within the store, making it easier to manage inventory and restock shelves. They also know how to use manual dollies and electric jacks, which are important skills for handling heavy loads.

Here's how sales lead/sales associates use dollies:
  • Have skill in the use of manual dollies, electric jacks and hand.
top-skills

What skills help Sales Lead/Sales Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for a Sales Lead/Sales Associate stand out to employers?

Joseph HancockJoseph Hancock LinkedIn Profile

Research Professor, Program Director, Former Retail Operations Manager, Drexel University, Antoinette Westphal College of Media Arts & Design

Technologically savvy is necessary, so what will set you apart are your soft skills, patience, the ability to think beyond yourself. Again, don't be ethnocentric, be multi-centric. I believe technology only exposes us to a virtual world of acceptance, and really if you are going to be sales, you need to be cultured beyond the computer and social media. Understand others and their needs, be a person who tells the potential employer how you are going to go the extra mile to care for customers and make sure their needs are met through your excellent customers service skills (and give solid examples). Most importantly, know what you are selling and realize that the person you are talking to, might know more than you! There have been so many times I walk into a retail store only to have the store associate or manager talk to me as if I know nothing about the product they are selling. Ask your customers questions do not just talk at them, talk with them.

What soft skills should all Sales Lead/Sales Associates possess?

Sonya DiPalma Ph.D.Sonya DiPalma Ph.D. LinkedIn Profile

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

List of sales lead/sales associate skills to add to your resume

Sales Lead/Sales Associate Skills

The most important skills for a sales lead/sales associate resume and required skills for a sales lead/sales associate to have include:

  • POS
  • Cash Control
  • Customer Service
  • Bank Deposits
  • Inventory Control
  • Sales Transactions
  • Customer Satisfaction
  • Cash Handling
  • Front End
  • Stock Merchandise
  • Merchandise Displays
  • Sales Floor
  • PET
  • Boats
  • Dollies
  • Store Management
  • Retail Store
  • Product Knowledge
  • Loss Prevention
  • Bag Merchandise
  • Store Sales
  • Stock Shelves
  • Retail Sales
  • Customer Complaints
  • Stock Room
  • Retail Environment
  • Store Operations
  • Cash Drawers
  • Clean Restrooms
  • Floor Stock
  • Customer Inquiries
  • Customer Relations
  • Credit Card Transactions
  • Customer Issues
  • Sales Techniques
  • Sales Reports
  • Leadership
  • Inventory Management
  • Quality Customer Service
  • Inventory Counts
  • Store Policies
  • Store Displays
  • Cash Registers
  • Store Opening
  • Store Merchandise
  • Store Appearance
  • Sales Associates
  • Credit Payment
  • Visual Displays
  • Sales Prices

Updated June 25, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.