Sales leader demographics and statistics in the US
Sales leader demographics research summary. Zippia estimates sales leader demographics and statistics in the United States by using a database of 30 million profiles. Our sales leader estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales leaders after extensive research and analysis:
- There are over 186,979 sales leaders currently employed in the United States.
- 59.3% of all sales leaders are women, while 40.7% are men.
- The average sales leader age is 42 years old.
- The most common ethnicity of sales leaders is White (61.6%), followed by Hispanic or Latino (17.7%), Black or African American (8.4%) and Asian (6.9%).
- In 2022, women earned 86% of what men earned.
- 9% of all sales leaders are LGBT.
- Sales leaders are 51% more likely to work at private companies in comparison to public companies.
On this page
Sales leader demographics by:
Sales leader gender statistics
59.3% of sales leaders are women and 40.7% of sales leaders are men.
- Female, 59.3%
- Male, 40.7%
Sales leader gender ratio
| Gender | Percentages |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
Sales leader gender pay gap
Women earn 86¢ for every $1 earned by men
Male income
$84,052
Female income
$72,308
Sales leader gender ratio over time
This data breaks down the percentage of men and women in sales leader positions over time. Currently, 59.3% of sales leaders are female.
Sales leader gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 40.84% | 59.16% |
| 2011 | 40.96% | 59.04% |
| 2012 | 40.42% | 59.58% |
| 2013 | 40.13% | 59.87% |
| 2014 | 40.00% | 60.00% |
| 2015 | 40.74% | 59.26% |
| 2016 | 40.27% | 59.73% |
| 2017 | 39.89% | 60.11% |
| 2018 | 39.43% | 60.57% |
| 2019 | 38.93% | 61.07% |
| 2020 | 39.75% | 60.25% |
| 2021 | 40.69% | 59.31% |
Sales leader related jobs gender ratio
We compared sales leaders with similar job titles to see how gender ratios vary. As you can see, service/parts director and assistant golf professional have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Cosmetic Counter Manager | 8% | 92% |
| Category Supervisor | 9% | 91% |
| Softlines Supervisor | 9% | 91% |
| Sales Leader | 41% | 59% |
| Lumber Sales Supervisor | 92% | 8% |
| Assistant Golf Professional | 93% | 7% |
| Service/Parts Director | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales leader demographics by race
The most common ethnicity among sales leaders is White, which makes up 61.6% of all sales leaders. Comparatively, 17.7% of sales leaders are Hispanic or Latino and 8.4% of sales leaders are Black or African American.
- White, 61.6%
- Hispanic or Latino, 17.7%
- Black or African American, 8.4%
- Asian, 6.9%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.8%
Sales leader race
| Sales leader race | Percentages |
|---|---|
| White | 61.6% |
| Hispanic or Latino | 17.7% |
| Black or African American | 8.4% |
| Asian | 6.9% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.8% |
Sales leader race and ethnicity over time
See how sales leader racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales leader race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 68.37% | 8.40% | 6.00% | 15.13% |
| 2011 | 68.19% | 8.29% | 6.17% | 15.02% |
| 2012 | 67.56% | 8.43% | 6.17% | 15.19% |
| 2013 | 67.16% | 8.65% | 6.33% | 15.26% |
| 2014 | 66.43% | 8.81% | 6.15% | 16.23% |
| 2015 | 66.36% | 8.41% | 6.44% | 16.34% |
| 2016 | 66.12% | 8.48% | 6.29% | 16.51% |
| 2017 | 65.11% | 8.60% | 6.43% | 16.89% |
| 2018 | 65.35% | 8.41% | 6.44% | 16.92% |
| 2019 | 65.40% | 8.33% | 6.55% | 16.94% |
| 2020 | 62.93% | 8.10% | 6.46% | 17.41% |
| 2021 | 61.65% | 8.40% | 6.92% | 17.74% |
Sales leader wage gap by race
According to our data, white sales leaders have the highest average salary compared to other ethnicities. Black or african american sales leaders have the lowest average salary at $80,193.
| Ethnicity | Salary |
|---|---|
| Unknown | $84,854 |
| White | $86,452 |
| Black or African American | $80,193 |
| Asian | $83,711 |
| Hispanic or Latino | $85,185 |
Average sales leader age
See how the average age of sales leaders varies based on ethnicity and gender.
Male
Female
Sales leader age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 39 | 41.5 |
| Unknown | 38 | 39 |
| Asian | 43 | 41 |
| Hispanic or Latino | 36 | 37 |
| White | 43 | 43 |
| American Indian and Alaska Native | 39.5 | 43 |
Sales leader age breakdown
The average age of sales leaders is 40+ years years old, representing 56% of the sales leader population.
Sales leader age breakdown
| Sales Leader Years | Percentages |
|---|---|
| 40+ years | 56% |
| 30-40 years | 27% |
| 20-30 years | 16% |
Sales leader educational attainment
The most common degree for sales leaders is bachelor's degree, with 54% of sales leaders earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 18%.
- Bachelor's, 54%
- Associate, 19%
- High School Diploma, 18%
- Master's, 4%
- Other Degrees, 5%
Sales leaders by degree level
| Sales leader degree | Percentages |
|---|---|
| Bachelor's | 54% |
| Associate | 19% |
| High School Diploma | 18% |
| Master's | 4% |
| Other Degrees | 5% |
Sales leader jobs you might like
Sales leader wage gap by degree level
According to the data, sales leaders with a Master's degree earn more than those without, at $107,792 annually. With a Bachelor's degree, sales leaders earn a median annual income of $90,593 compared to $70,142 for sales leaders with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $107,792 |
| High School Diploma or Less | $65,859 |
| Bachelor's Degree | $90,593 |
| Some College/ Associate Degree | $70,142 |
Sales leader employment statistics
Most sales leaders work for a private in the retail industry.
Company size where sales leaders work
Below, you can see the size of companies where sales leaders work.
Sales leader jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 5% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 4% |
| 1,000 - 10,000 employees | 33% |
| > 10,000 employees | 42% |
Sales leader jobs by company type
Employees with the sales leader job title have their preferences when it comes to working for a company. For instance, most sales leaders prefer to work at private companies over public companies.
Sales leader jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 47% |
| Private | 51% |
| Government | 1% |
Sales leader jobs by industry
The most common industries for sales leaders are retail, manufacturing and technology.
Sales leader industry statistics
| Industry | Percentages |
|---|---|
| Retail | 42% |
| Fortune 500 | 17% |
| Manufacturing | 8% |
| Technology | 5% |
| Telecommunication | 4% |
| Professional | 4% |
| Finance | 4% |
| Hospitality | 3% |
| Media | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Construction | 1% |
| Health Care | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Insurance | 1% |
| Education | 1% |
Sales leader turnover and employment statistics
Sales leader unemployment rate over time
The unemployment rate for sales leaders between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales leader unemployment rate by year
| Year | Sales leader unemployment rate |
|---|---|
| 2010 | 6.45% |
| 2011 | 5.96% |
| 2012 | 5.46% |
| 2013 | 4.50% |
| 2014 | 3.77% |
| 2015 | 3.25% |
| 2016 | 2.89% |
| 2017 | 2.61% |
| 2018 | 2.61% |
| 2019 | 2.31% |
| 2020 | 3.91% |
| 2021 | 4.44% |
Average sales leader tenure
The average sales leader stays at their job for 1-2 years, based on the 34,387 sales leaders resumes in Zippia's database.
Sales leader tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 39% |
| 3-4 years | 14% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 4% |
Sales leader LGBT ratio compared to similar jobs
Review the percent of sales leaders that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Point Of Sales Associate | 7.09% | 252,082 |
| Sales Operations Coordinator | 7.23% | 93,072 |
| Business Banker | 7.29% | 70,054 |
| Services Clerk | 8.34% | 149,892 |
| Sales Leader | 9.10% | - |
| Travel Agent | 12.49% | 34,166 |
Similar sales leader jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Point Of Sales Associate | 7.09% | 252,082 |
| Sales Operations Coordinator | 7.23% | 93,072 |
| Business Banker | 7.29% | 70,054 |
| Services Clerk | 8.34% | 149,892 |
| Travel Agent | 12.49% | 34,166 |
Foreign languages spoken by sales leaders
The most common foreign language among sales leaders is Spanish at 67.9%. The second-most popular foreign language spoken is French at 8.0% and Italian is the third-most popular at 3.1%.
- Spanish, 67.9%
- French, 8.0%
- Italian, 3.1%
- Portuguese, 2.6%
- German, 2.6%
- Other, 15.8%
Sales leader languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 67.9% |
| French | 8.0% |
| Italian | 3.1% |
| Portuguese | 2.6% |
| German | 2.6% |
| Other | 15.8% |
