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What does a sales management consultant do?

Updated January 8, 2025
8 min read
Quoted expert
Bill Thorne
What does a sales management consultant do

A sales management consultant's job is to help businesses maximize their sales by providing recommendations for improvements in their processes. Your duties and responsibilities may include conducting training for sales representatives on how to utilize technology to increase sales conversions, building and maintaining good relationships with clients, and supervising junior staff. Additionally, you are responsible for managing large accounts, processing customer transactions efficiently and accurately, and creating marketing campaigns. As a sales management consultant, you are also responsible for developing and managing the company's social media presence.

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Sales management consultant responsibilities

Here are examples of responsibilities from real sales management consultant resumes:

  • Manage all outsource marketing resources for content production, SEO, SEM, social media.
  • Create and manage company's Facebook page as well as integrated the page with the website and other online marketing.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Build websites, SEM, SEO, social media and customer relationship management software for small business.
  • Experience in the negotiation of yearly contracts with SME's and the development of effective marketing strategies which maximize ROI.
  • Present PowerPoint marketing presentations to customer to help identify marketing needs.
  • Gain tangible call-to-action responses on features design to deliver maximum ROI for participants.
  • Develop and communicate policies and procedures relative to the origination and purchase of wholesale and retail mortgages.
  • Handle any post-sale process, including third party sales and FHA and VA conveyances.
  • Excel in outside sales of data and telecommunications services for regional IP base communications provider.

Sales management consultant skills and personality traits

We calculated that 18% of Sales Management Consultants are proficient in Customer Service, Sales Process, and Customer Satisfaction. They’re also known for soft skills such as Leadership skills, Analytical skills, and Communication skills.

We break down the percentage of Sales Management Consultants that have these skills listed on their resume here:

  • Customer Service, 18%

    Results-oriented business / sales professional with proven experience in business development, planning, client relationship management and superior customer service.

  • Sales Process, 12%

    Worked closely with company executives to identify system improvements and routinely participated in the sales process.

  • Customer Satisfaction, 10%

    Contributed to greater customer satisfaction: allowed the customer to become operational and generate revenue more quickly.

  • Project Management, 8%

    Experience with project management and a demonstrated understanding of distribution finance and supply chain inventory management software.

  • Business Development, 8%

    Assist with business development efforts for Information Technology Staffing Company on part-time basis.

  • PowerPoint, 5%

    Created and presented a 45 minute long PowerPoint presentation showing our findings.

Common skills that a sales management consultant uses to do their job include "customer service," "sales process," and "customer satisfaction." You can find details on the most important sales management consultant responsibilities below.

Leadership skills. To carry out their duties, the most important skill for a sales management consultant to have is leadership skills. Their role and responsibilities require that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Sales management consultants often use leadership skills in their day-to-day job, as shown by this real resume: "generated sales of conversion projects via emails, hot and cold calls to owners and senior leadership. "

Analytical skills. Many sales management consultant duties rely on analytical skills. "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.," so a sales management consultant will need this skill often in their role. This resume example is just one of many ways sales management consultant responsibilities rely on analytical skills: "prepare sales presentations by compiling data; developing presentation formats and materials. "

Communication skills. sales management consultants are also known for communication skills, which are critical to their duties. You can see how this skill relates to sales management consultant responsibilities, because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." A sales management consultant resume example shows how communication skills is used in the workplace: "led daily trainings on sales skills, product knowledge, communication, and service information. "

Customer-service skills. sales management consultant responsibilities often require "customer-service skills." The duties that rely on this skill are shown by the fact that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This resume example shows what sales management consultants do with customer-service skills on a typical day: "developed new marketing materials for distributors and direct sale customers. "

See the full list of sales management consultant skills

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Compare different sales management consultants

Sales management consultant vs. Consultant and sales representative

A consultant and sales representative's role is to perform research and analysis to devise strategies for reaching sales targets and optimal services. Aside from providing consultations and business plans, they may also represent the company by reaching out to clients through calls and correspondence. They may offer products and services to secure sales, answer inquiries, and even arrange appointments to discuss and negotiate deals. Furthermore, as a consultant and sales representative, it is essential to build positive relationships with clients in adherence to the company's policies and regulations.

We looked at the average sales management consultant salary and compared it with the wages of a consultant and sales representative. Generally speaking, consultants and sales representative are paid $140,032 higher than sales management consultants per year.Even though sales management consultants and consultants and sales representative are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require customer service, sales process, and customer satisfaction in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of a sales management consultant are more likely to require skills like "project management," "sales management," "develop team," and "treasury." On the other hand, a job as a consultant and sales representative requires skills like "strong presentation," "crm," "lead generation," and "energy efficiency." As you can see, what employees do in each career varies considerably.

Consultants and sales representative really shine in the technology industry with an average salary of $234,866. Comparatively, sales management consultants tend to make the most money in the technology industry with an average salary of $86,449.On average, consultants and sales representative reach similar levels of education than sales management consultants. Consultants and sales representative are 0.0% less likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.

Sales management consultant vs. Business to business sales manager

A business to business sales manager is responsible for monitoring the company's business transactions and ensuring that the team meets sales goals and targets. Business to business sales managers review business accounts and perform adjustments to sales plans as needed to adhere to clients' requests and customer demands. They also conduct data and statistical analysis through the evaluation of market trends to identify opportunities that would generate more revenue resources for the business and increase the brand's image in the market.

A career as a business to business sales manager brings a lower average salary when compared to the average annual salary of a sales management consultant. In fact, business to business sales managers salary is $10,558 lower than the salary of sales management consultants per year.A few skills overlap for sales management consultants and business to business sales managers. Resumes from both professions show that the duties of each career rely on skills like "customer service," "sales process," and "customer satisfaction. "

Each career also uses different skills, according to real sales management consultant resumes. While sales management consultant responsibilities can utilize skills like "project management," "pre sales," "powerpoint," and "sales management," business to business sales managers use skills like "business sales," "market trends," "business travel," and "site inspections."

Business to business sales managers earn a lower average salary than sales management consultants. But business to business sales managers earn the highest pay in the finance industry, with an average salary of $83,440. Additionally, sales management consultants earn the highest salaries in the technology with average pay of $86,449 annually.business to business sales managers earn similar levels of education than sales management consultants in general. They're 0.8% more likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for sales management consultants in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

Sales management consultant vs. Account executive/sales manager

An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.

An average account executive/sales manager eans a lower salary compared to the average salary of sales management consultants. The difference in salaries amounts to account executive/sales managers earning a $57,264 lower average salary than sales management consultants.Using the responsibilities included on sales management consultants and account executive/sales managers resumes, we found that both professions have similar skill requirements, such as "customer service," "sales process," and "business development.rdquo;

The required skills of the two careers differ considerably. For example, sales management consultants are more likely to have skills like "customer satisfaction," "project management," "pre sales," and "powerpoint." But a account executive/sales manager is more likely to have skills like "account executives," "revenue growth," "business sales," and "financial institutions."

Account executive/sales managers make a very good living in the media industry with an average annual salary of $51,472. On the other hand, sales management consultants are paid the highest salary in the technology industry, with average annual pay of $86,449.When it comes to education, account executive/sales managers tend to earn similar degree levels compared to sales management consultants. In fact, they're 0.3% less likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.

Sales management consultant vs. National accounts sales manager

A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.

National accounts sales managers average a higher salary than the annual salary of sales management consultants. The difference is about $6,082 per year.While their salaries may vary, sales management consultants and national accounts sales managers both use similar skills to perform their duties. Resumes from both professions include skills like "sales process," "customer satisfaction," and "business development. "Each job also requires different skills to carry out their responsibilities. A sales management consultant uses "customer service," "project management," "pre sales," and "powerpoint." National accounts sales managers are more likely to have duties that require skills in "national accounts," "healthcare," "crm," and "product development. "In general, national accounts sales managers earn the most working in the education industry, with an average salary of $103,530. The highest-paying industry for a sales management consultant is the technology industry.The average resume of national accounts sales managers showed that they earn similar levels of education compared to sales management consultants. So much so that theyacirc;euro;trade;re 0.1% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.4%.

Types of sales management consultant

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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