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PERSONALIZED JOBS

Become A Sales Manager

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Working As A Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization

  • Mostly Sitting

  • Stressful

  • $72,000

    Average Salary

What Does A Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales Manager jobs

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Average Length of Employment
Vice President & Sales Manager 5.8 years
Senior Territory Manager 5.5 years
Senior District Manager 5.5 years
Owner And Sales 5.4 years
Senior Account Sales Manager 5.3 years
Sales Manager/Sales Trainer 5.2 years
Sales Management Consultant 5.2 years
General Sales Manager 5.1 years
Account Executive/Sales Manager 5.1 years
Vice President Director Of Sales 5.1 years
Sales Vice President 5.1 years
Sales And Marketing Vice President 5.1 years
Sales Engineer, Account Manager 5.1 years
Regional Sales Vice President 5.0 years
Account/Marketing/Sales Manager 5.0 years
Senior Sales Director 4.9 years
Zone Sales Manager 4.9 years
Senior Territory Sales Manager 4.9 years
Divisional Sales Manager 4.7 years
Industry Sales Manager 4.7 years
Sales Manager, Corporate Accounts 4.6 years
Major Accounts Sales Manager 4.6 years
National Vice President Of Sales 4.6 years
Sales And Installation Manager 4.6 years
Sales Engineering Manager 4.5 years
Director Of International Sales & Marketing 4.5 years
Senior National Account Manager 4.5 years
National Accounts Sales Manager 4.4 years
Finance/Sales Manager 4.4 years
District Sales Manager 4.4 years
Senior Sales Account Executive 4.4 years
Vice President Of Sales & Operations 4.4 years
Senior Sales Engineer 4.3 years
Executive Sales Manager 4.3 years
Senior Sales And Marketing Manager 4.3 years
Contract Sales Manager 4.3 years
Regional Branch Manager 4.3 years
Technology Sales And Service Manager 4.3 years
Account And Product Manager 4.3 years
Division Sales Manager 4.3 years
Product Sales/Marketing Manager 4.2 years
Manager, Sales Person 4.2 years
Branch Sales Manager 4.2 years
Manager, Account Executive 4.2 years
Senior Sales Specialist 4.2 years
Sales And Operations Manager 4.1 years
International Sales Manager 4.1 years
Senior Sales Representative 4.1 years
Senior Vice President, Sales 4.1 years
Sales/Field Sales Manager 4.1 years
National Sales Manager 4.1 years
Regional Sales Manager 4.1 years
Retail Advertising Sales Manager 4.1 years
Government Sales Manager 4.1 years
Director Of Sales-National Accounts 4.0 years
Vice President Worldwide Sales 4.0 years
Senior Sales Executive 4.0 years
Regional Sales And Marketing Manager 4.0 years
Consulting Sales Manager 4.0 years
Global Account Manager 4.0 years
Global Vice President Of Sales 4.0 years
Director Of International Sales 4.0 years
Territory Sales Manager 4.0 years
Sales Manager 4.0 years
Merchandise Sales Manager 3.9 years
Director Of Sales, Marketing And Operations 3.9 years
Route Sales Manager 3.9 years
Sales Representative And Account Manager 3.9 years
National Sales Training Manager 3.9 years
Sales And Production Manager 3.9 years
National Account Manager 3.9 years
Regional Account Sales Manager 3.9 years
Regional Product Manager 3.9 years
Director Of Sales & Service 3.9 years
Executive Vice President Of Sales 3.9 years
Business Development Sales Manager 3.9 years
Sales Manager/Office Manager 3.9 years
Senior Account Manager 3.9 years
Outside Sales Manager 3.8 years
Distribution Sales Manager 3.8 years
Eastern Regional Sales Manager 3.8 years
Major Account Manager 3.8 years
Global Sales Manager 3.8 years
Regional Sales Manager, Mid Atlantic Region 3.8 years
Territory Manager 3.8 years
Senior Market Manager 3.8 years
Technical Sales Manager 3.8 years
Key Account Manager 3.8 years
Senior Sales Manager 3.8 years
Inside Sales Manager 3.7 years
Director Of Sales And Marketing 3.7 years
Senior Operations And Sales Manager 3.7 years
OEM Sales Manager 3.7 years
Northeast Regional Sales Manager 3.7 years
Central Region Sales Manager 3.7 years
Regional Director Of Sales & Marketing 3.7 years
Advertising Sales Manager 3.7 years
Director Of Sales 3.6 years
North America Sales Manager 3.6 years
Director Of Sales And Catering 3.6 years
Northeast Regional Manager 3.6 years
District Account Manager 3.6 years
Sales Support Supervisor 3.6 years
Inside Sales Supervisor 3.6 years
Manager Of International Marketing 3.6 years
Director Of Sales And Operations 3.6 years
National Marketing Manager 3.6 years
Director Of Retail Sales 3.6 years
Director Of Technical Sales 3.6 years
Sales/Marketing 3.6 years
Sales Support Manager 3.5 years
Sales Account Manager 3.5 years
Product Manager/Sales 3.5 years
Global Business Development Manager 3.5 years
Central Regional Manager 3.5 years
Vice President, US Sales 3.5 years
Key Account Manager/Sales Manager 3.5 years
Director Of Sales And Market Development 3.5 years
Sales And Marketing Manager 3.5 years
National Sales Director 3.5 years
Regional Territory Manager 3.5 years
Director Of Sales Training 3.4 years
National Marketing Director 3.4 years
North American Sales Manager 3.4 years
Indirect Sales Manager 3.4 years
Corporate Sales Director 3.4 years
Midwest Regional Manager 3.4 years
Southeast Regional Sales Manager 3.4 years
Consulting Director Of Sales 3.4 years
Commercial Sales Manager 3.4 years
Sales Development Manager 3.4 years
Assistant Store Manager Of Sales 3.4 years
Territory Sales Executive 3.4 years
Regional Sales Director 3.4 years
Sales Promotion Manager 3.4 years
Local Sales Manager 3.4 years
Regional Marketing Director 3.4 years
District Marketing Manager 3.3 years
Territory Account Manager 3.3 years
Retail Account Manager 3.3 years
Outside Sales/Account Manager 3.3 years
Market Manager 3.3 years
Sales Program Manager 3.3 years
International Account Manager 3.3 years
Sales Representative/Store Manager 3.3 years
Strategic Accounts Manager 3.3 years
Area Account Manager 3.3 years
Department Sales Manager 3.3 years
Account Manager, Team Leader 3.3 years
Commercial Account Manager 3.3 years
Senior Sales Analyst 3.3 years
Regional Marketing Manager 3.3 years
Senior Marketing Executive 3.2 years
Distributed Account Manager 3.2 years
Channel Manager/Sales Manager 3.2 years
West Coast Sales Manager 3.2 years
Regional Sales Executive 3.2 years
Group Marketing Manager 3.2 years
Market Sales Manager 3.2 years
National Sales Executive 3.2 years
Sales Trainer 3.2 years
Regional Channel Manager 3.2 years
Corporate Account Manager 3.2 years
Retail Sales Supervisor 3.1 years
Hotel Sales Manager 3.1 years
Director Of Sales & Business Development 3.1 years
Group Sales Manager 3.1 years
Business Development Account Manager 3.1 years
Advertising Sales Director 3.1 years
Assistant Manager, Sales 3.1 years
Area Sales Director 3.1 years
Business And Marketing Manager 3.1 years
Market Development Manager 3.1 years
Director Of Global Sales 3.1 years
Regional Accounts Manager 3.1 years
Associate Director Of Sales 3.1 years
Executive Sales Director 3.0 years
Sales Associate/Manager 3.0 years
Direct Sales Manager 3.0 years
Sales Officer 3.0 years
Director Of Group Sales 3.0 years
Head Of Sales 3.0 years
Sales Supervisor 3.0 years
Sales Communications Manager 3.0 years
Director, Inside Sales 3.0 years
Director Of Sales, Americas 3.0 years
Strategic Sales Manager 2.9 years
Account Manager 2.9 years
Sales Floor Manager 2.9 years
Channel Sales Director 2.9 years
Business Development & Sales Executive 2.9 years
Inside Sales Account Manager 2.9 years
Account Development Manager 2.9 years
Client Sales Executive 2.9 years
Enterprise Sales Manager 2.9 years
Channel Manager 2.9 years
Sales Team Manager 2.9 years
Sales Representative/Assistant Manager 2.9 years
Internet Sales Director 2.9 years
Corporate Sales Manager 2.9 years
Senior Sales Associate 2.8 years
Business Development Manager 2.8 years
Regional Sales Specialist 2.8 years
Director Of Enterprise Sales 2.8 years
Assistant Retail Sales Manager 2.8 years
Sales And Marketing Consultant 2.7 years
Regional Sales Consultant 2.7 years
Catering Sales Manager 2.7 years
Business To Business Sales Manager 2.7 years
Parts Sales Manager 2.7 years
Lead Sales Representative 2.6 years
Marketing & Sales Specialist 2.6 years
Sales Lead/Sales Associate 2.6 years
Sales Team Leader 2.6 years
Corporate Sales Representative 2.5 years
Enterprise Sales Executive 2.5 years
Sales And Event Manager 2.5 years
Online Sales Manager 2.5 years
Digital Sales Manager 2.5 years
Channel Development Manager 2.4 years
Lead Sales Consultant 2.4 years
Internet Sales Manager 2.4 years
Exhibitor Sales 2.3 years
Sales Planner 2.3 years
Funeral Sales Manager 2.3 years
Assistant Sales Director 2.1 years
Sales Lead Manager 2.1 years
Sales Leader 2.1 years
Top Employers Before
Sales Representative 13.5%
Sales Associate 8.9%
Account Executive 8.9%
Store Manager 6.9%
General Manager 6.4%
Assistant Manager 6.3%
Account Manager 5.9%
Manager 5.4%
Regional Sales Manager 4.7%
Customer Service Representative 4.3%
Sales Consultant 3.8%
District Sales Manager 3.7%
Operations Manager 3.3%
Director Of Sales 3.1%
Owner 2.9%
Sales Person 2.7%
Office Manager 2.4%
Branch Manager 2.4%
Vice President 2.3%
Internship 2.2%
Top Employers After
Sales Representative 8.9%
General Manager 8.7%
Account Executive 8.4%
Director Of Sales 6.9%
Store Manager 6.8%
Account Manager 5.8%
Sales Associate 5.5%
Regional Sales Manager 5.2%
Manager 4.8%
Owner 4.5%
Vice President 4.3%
Sales Consultant 4.3%
Operations Manager 3.7%
Assistant Manager 3.7%
Business Development Manager 3.6%
Customer Service Representative 3.4%
District Sales Manager 3.1%
Business Developer 3.0%
General Sales Manager 2.6%
Project Manager 2.6%

Sales Manager Demographics

Gender

Male

65.0%

Female

33.0%

Unknown

1.9%
Ethnicity

White

79.3%

Hispanic or Latino

11.1%

Asian

7.1%

Unknown

2.0%

Black or African American

0.6%
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Languages Spoken

Spanish

51.7%

French

8.4%

Portuguese

5.1%

Chinese

4.6%

Mandarin

4.5%

German

3.8%

Italian

3.3%

Russian

3.2%

Arabic

3.1%

Japanese

2.6%

Korean

1.7%

Cantonese

1.6%

Hindi

1.2%

Urdu

1.0%

Carrier

0.9%

Vietnamese

0.7%

Polish

0.7%

Greek

0.6%

Hebrew

0.6%

Dutch

0.6%
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Sales Manager Education

Schools

University of Phoenix

22.3%

Michigan State University

6.8%

Liberty University

4.8%

University of Houston

4.7%

Florida State University

4.6%

Arizona State University

4.6%

Pennsylvania State University

4.3%

Northeastern University

4.1%

West Virginia University

4.1%

Temple University

4.0%

University of Central Florida

4.0%

San Diego State University

3.8%

University of Arizona

3.7%

Southern New Hampshire University

3.6%

Western Michigan University

3.6%

University of North Texas

3.5%

University of Alabama

3.5%

Texas Tech University

3.4%

University of Utah

3.4%

University of Iowa

3.3%
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Majors

Business

39.7%

Marketing

9.9%

Management

6.0%

Communication

5.8%

Psychology

4.2%

Finance

4.1%

Accounting

3.3%

Criminal Justice

3.0%

Political Science

2.7%

Education

2.5%

General Sales

2.4%

General Studies

2.2%

Computer Science

2.1%

Liberal Arts

2.0%

Hospitality Management

1.9%

English

1.9%

Economics

1.9%

Health Care Administration

1.6%

Specialized Sales And Merchandising

1.6%

Public Relations

1.5%
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Degrees

Bachelors

46.2%

Other

27.3%

Masters

12.2%

Associate

9.2%

Certificate

3.0%

Diploma

0.9%

Doctorate

0.7%

License

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales Manager Salaries

Job Title Company Location Start Date Salary
Sales Manager Ezops Inc. New Brunswick, NJ Nov 18, 2016 $233,355
Sales Manager 4 Capgemini America Inc. New York, NY Jun 29, 2016 $229,382
Sales Manager 4 Capgemini America Inc. New York, NY Jun 30, 2016 $229,382
Sales Manager HCL America Inc. Jersey City, NJ Jan 20, 2015 $222,352
Sales Manager Apple Inc. Cupertino, CA Jul 15, 2015 $212,514
Sales Manager Transnational Foods, Inc. Miami, FL Jul 25, 2016 $210,000
Sales Manager Agreeya Mobility Inc. Frisco, TX Dec 04, 2016 $210,000
Sales Strategy Manager Google Inc. Mountain View, CA Jun 11, 2015 $208,062
Sales Strategy Manager Google Inc. Mountain View, CA Jan 07, 2016 $207,100
Sales Manager Google Inc. Cambridge, MA Dec 31, 2015 $200,000
Sales Manager Tech Mahindra (Americas), Inc. South Plainfield, NJ Jul 28, 2015 $189,218
Sales Manager 4 Capgemini America Inc. Cambridge, MA Jun 28, 2016 $186,514 -
$200,000
Sales Manager 4 Capgemini America Inc. Cambridge, MA Jun 30, 2016 $186,514 -
$200,000
Manager Sales Igate Technologies Inc. San Francisco, CA Feb 17, 2016 $118,400
Sales Managers Igate Technologies Inc. Iselin, NJ Apr 30, 2016 $117,200
Sales Manager-II HCL America, Inc. Bedminster, NJ Sep 01, 2015 $117,166 -
$137,000
Sales Manager-Airtech Flsmidth Inc. Bethlehem, PA Sep 01, 2015 $116,500
Sales Manager Tech Mahindra (Americas) Inc. San Jose, CA Dec 30, 2016 $116,189
Sales Manager (Projects) Dockwise USA, LLC Houston, TX Aug 09, 2016 $115,200
Sales Manager Jasic Technologies America Inc. Kent, WA Mar 01, 2015 $115,000 -
$140,000
Sales Manager, Options Associated Foreign Exchange, Inc. Los Angeles, CA Jan 12, 2015 $115,000
Manager, Sales Tools Goodman Manufacturing Company, L.P. Houston, TX Jun 28, 2016 $89,465
Manager Sales UST Global Inc. Chicago, IL Mar 14, 2016 $89,250
Latin America Export Sales Manager Indiana Packers Corporation Delphi, IN Jun 13, 2016 $88,858
Sales Manager Cutrite Surgical Supply, Inc. Edison, NJ Sep 21, 2016 $88,000
Sales Manager Indegene Healthcare, LLC Kennesaw, GA Nov 09, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary San Antonio, TX Sep 15, 2015 $88,000
Sales Manager Indegene Healthcare, LLC Kennesaw, GA Jun 09, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary Fort Worth, TX Jan 09, 2016 $88,000

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Top Skills for A Sales Manager

CustomerServiceProductKnowledgeSalesGrowthTerritorySalesStaffSalesRepresentativesCustomerSatisfactionNewSalesSalesAssociatesTradeShowsSalesStrategiesAnnualSalesCustomerBaseBusinessDevelopmentNewAccountsInternetCustomerRelationsSalesQuotasSalesTrainingMarketShare

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Top Sales Manager Skills

  1. Customer Service
  2. Product Knowledge
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Maintain quality control/satisfaction records, constantly seeking new ways to improve customer service.
  • Shared product knowledge with staff and customers while making personal recommendations resulting in workplace efficiency.
  • Prospected and developed accounts for promoting brand loyalty, demographic and specialized sales efforts to promote sales growth and market penetration.
  • Exceeded revenue goals for assigned territory.
  • Monitor sales staff performance to ensure that goals are met.

Top Sales Manager Employers

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Sales Manager Videos

Sales Manager (Resort), Career Video from drkit.org

Career Advice on becoming a Contract Sales Manager by Gary I (Highlights)

Local Sales Manager (TV), Career Video from drkit.org

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