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Become A Sales Manager

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Working As A Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $97,437

    Average Salary

What Does A Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Do you work as a Sales Manager?

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Sales Manager Videos

Sales Manager (Resort), Career Video from drkit.org

Career Advice on becoming a Contract Sales Manager by Gary I (Highlights)

Local Sales Manager (TV), Career Video from drkit.org

Sales Manager Jobs

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Sales Manager Career Paths

Sales Manager
Director Of Sales
Area Sales Director
11 Yearsyrs
Director Of Sales Business Developer
Business Development Sales Manager
9 Yearsyrs
Senior Account Executive Regional Sales Director
Channel Sales Director
10 Yearsyrs
National Sales Manager International Sales Manager
Director Of International Sales
10 Yearsyrs
District Manager District Sales Manager
Division Sales Manager
8 Yearsyrs
Territory Sales Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Senior Account Executive Account Director
Global Account Director
12 Yearsyrs
Business Development Manager Senior Account Manager
Manager, Account Executive
5 Yearsyrs
Territory Sales Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Regional Accounts Manager Eastern Regional Sales Manager
Northeast Regional Sales Manager
11 Yearsyrs
Program Manager Product Manager
Product Manager/Sales
6 Yearsyrs
District Manager Regional Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
General Manager Territory Manager
Sales Development Manager
8 Yearsyrs
Operations Manager Outside Sales Representative
Sales Representative And Account Manager
5 Yearsyrs
Regional Sales Manager Director Of Sales
Sales Vice President
12 Yearsyrs
Regional Sales Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
General Manager Director Of Sales
Senior Sales Director
11 Yearsyrs
National Account Manager Strategic Accounts Manager
Strategic Sales Manager
9 Yearsyrs
Branch Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Sales And Marketing Manager Regional Sales And Marketing Manager
West Coast Sales Manager
8 Yearsyrs
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Do you work as a Sales Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 4.0 years
Sales Supervisor 2.9 years
Top Careers Before Sales Manager
Manager 5.9%
Owner 3.2%
Internship 2.2%
Top Careers After Sales Manager
Manager 5.2%
Owner 4.9%

Do you work as a Sales Manager?

Sales Manager Demographics

Gender

Male

66.2%

Female

31.9%

Unknown

1.9%
Ethnicity

White

61.9%

Hispanic or Latino

15.9%

Black or African American

10.8%

Asian

7.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

52.1%

French

8.4%

Portuguese

5.4%

Chinese

4.3%

Mandarin

4.3%

German

3.8%

Italian

3.4%

Russian

3.3%

Arabic

3.1%

Japanese

2.4%

Korean

1.9%

Cantonese

1.5%

Hindi

1.3%

Urdu

0.9%

Carrier

0.9%

Polish

0.7%

Dutch

0.6%

Vietnamese

0.6%

Greek

0.6%

Hebrew

0.6%
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Sales Manager Education

Schools

University of Phoenix

21.5%

Michigan State University

7.1%

Liberty University

5.1%

University of Houston

4.9%

Florida State University

4.6%

Arizona State University

4.4%

Pennsylvania State University

4.4%

University of Central Florida

4.1%

West Virginia University

3.9%

Northeastern University

3.9%

Temple University

3.9%

San Diego State University

3.7%

Southern New Hampshire University

3.7%

University of Alabama

3.7%

University of Arizona

3.6%

Texas Tech University

3.6%

Western Michigan University

3.6%

University of Iowa

3.5%

University of Utah

3.4%

Auburn University

3.4%
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Majors

Business

39.9%

Marketing

9.7%

Management

5.9%

Communication

5.6%

Finance

4.1%

Psychology

4.1%

Accounting

3.3%

Criminal Justice

3.0%

Political Science

2.7%

General Sales

2.5%

Education

2.5%

General Studies

2.3%

Computer Science

2.1%

Liberal Arts

1.9%

Hospitality Management

1.9%

Economics

1.9%

English

1.9%

Health Care Administration

1.6%

Specialized Sales And Merchandising

1.6%

Electrical Engineering

1.5%
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Degrees

Bachelors

45.9%

Other

27.8%

Masters

11.7%

Associate

9.3%

Certificate

3.1%

Diploma

0.9%

Doctorate

0.7%

License

0.6%
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Sales Manager Videos

Sales Manager (Resort), Career Video from drkit.org

Career Advice on becoming a Contract Sales Manager by Gary I (Highlights)

Local Sales Manager (TV), Career Video from drkit.org

Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales Manager Salaries

Job Title Company Location Start Date Salary
Sales Manager Ezops Inc. New Brunswick, NJ Nov 18, 2016 $233,355
Sales Manager 4 Capgemini America Inc. New York, NY Jun 30, 2016 $229,382
Sales Manager 4 Capgemini America Inc. New York, NY Jun 29, 2016 $229,382
Sales Manager HCL America Inc. Jersey City, NJ Jan 20, 2015 $222,352
Sales Manager Apple Inc. Cupertino, CA Jul 15, 2015 $212,514
Sales Manager Transnational Foods, Inc. Miami, FL Jul 25, 2016 $210,000
Sales Manager Agreeya Mobility Inc. Frisco, TX Dec 04, 2016 $210,000
Sales Strategy Manager Google Inc. Mountain View, CA Jun 11, 2015 $208,062
Sales Strategy Manager Google Inc. Mountain View, CA Jan 07, 2016 $207,100
Sales Manager Google Inc. Cambridge, MA Dec 31, 2015 $200,000
Sales Manager Tech Mahindra (Americas), Inc. South Plainfield, NJ Jul 28, 2015 $189,218
Sales Manager 4 Capgemini America Inc. Cambridge, MA Jun 28, 2016 $186,514 -
$200,000
Sales Manager 4 Capgemini America Inc. Cambridge, MA Jun 30, 2016 $186,514 -
$200,000
Manager Sales Igate Technologies Inc. San Francisco, CA Feb 17, 2016 $118,400
Sales Managers Igate Technologies Inc. Iselin, NJ Apr 30, 2016 $117,200
Sales Manager-II HCL America, Inc. Bedminster, NJ Sep 01, 2015 $117,166 -
$137,000
Sales Manager-Airtech Flsmidth Inc. Bethlehem, PA Sep 01, 2015 $116,500
Sales Manager Tech Mahindra (Americas) Inc. San Jose, CA Dec 30, 2016 $116,189
Sales Manager (Projects) Dockwise USA, LLC Houston, TX Aug 09, 2016 $115,200
Sales Manager Jasic Technologies America Inc. Kent, WA Mar 01, 2015 $115,000 -
$140,000
Sales Manager, Options Associated Foreign Exchange, Inc. Los Angeles, CA Jan 12, 2015 $115,000
Manager, Sales Tools Goodman Manufacturing Company, L.P. Houston, TX Jun 28, 2016 $89,465
Manager Sales UST Global Inc. Chicago, IL Mar 14, 2016 $89,250
Latin America Export Sales Manager Indiana Packers Corporation Delphi, IN Jun 13, 2016 $88,858
Sales Manager Indegene Healthcare, LLC Kennesaw, GA Jun 09, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary Fort Worth, TX Jan 09, 2016 $88,000
Sales Manager Indegene Healthcare, LLC Kennesaw, GA Nov 09, 2016 $88,000
Sales Manager Cutrite Surgical Supply, Inc. Edison, NJ Sep 21, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary San Antonio, TX Sep 15, 2015 $88,000

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Top Skills for A Sales Manager

  1. Customer Service
  2. Product Knowledge
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Maintain quality control/satisfaction records, constantly seeking new ways to improve customer service.
  • Improved product and service sales and decreased returns by focusing on product knowledge and associate-customer interaction.
  • Realized consistent revenue growth quarter-to-quarter despite vicious competitive pressures.
  • Generated new clients, scheduled and coordinated make-up artistry events, maintained client database and product inventory.
  • Managed a sales staff of 17 reps, selling 300 clients each month into 78 targeted neighborhood trading areas.

What is it like to work as a Sales Manager

5.0

New Day New Goal (NDNG)

July 28, 2019 on Zippia

What was your job title?

Sales Manager.. Show More

What do you like the most about working as Sales Manager?

I always like the challenging and competitive environment which strengthen our skills and develop new leaders... Show More

What do you NOT like?

I don't like Infiltration which is common in Asian countries... Show More

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Top 10 Best States for Sales Managers

  1. New York
  2. Connecticut
  3. Washington
  4. Rhode Island
  5. New Jersey
  6. Nevada
  7. Colorado
  8. Illinois
  9. Michigan
  10. Wisconsin
  • (3,173 jobs)
  • (590 jobs)
  • (1,417 jobs)
  • (193 jobs)
  • (1,594 jobs)
  • (384 jobs)
  • (1,392 jobs)
  • (2,900 jobs)
  • (1,209 jobs)
  • (799 jobs)

Top Sales Manager Employers

Jobs From Top Sales Manager Employers

Sales Manager Videos

Sales Manager (Resort), Career Video from drkit.org

Career Advice on becoming a Contract Sales Manager by Gary I (Highlights)

Local Sales Manager (TV), Career Video from drkit.org

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