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Become A Sales Manager

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Working As A Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $72,000

    Average Salary

What Does A Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales Manager jobs

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Sales Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Chinese

  • Mandarin

  • German

  • Italian

  • Russian

  • Arabic

  • Japanese

  • Korean

  • Cantonese

  • Hindi

  • Urdu

  • Carrier

  • Vietnamese

  • Polish

  • Greek

  • Hebrew

  • Dutch

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Sales Manager

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Sales Manager Education

Sales Manager

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Real Sales Manager Salaries

Job Title Company Location Start Date Salary
Sales Manager Ezops Inc. New Brunswick, NJ Nov 18, 2016 $233,355
Sales Manager 4 Capgemini America Inc. New York, NY Jun 30, 2016 $229,382
Sales Manager 4 Capgemini America Inc. New York, NY Jun 29, 2016 $229,382
Sales Manager, Consulting Sales Connex International, LLC New York, NY Aug 31, 2015 $224,078
Sales Manager HCL America Inc. Jersey City, NJ Jan 20, 2015 $222,352
Sales Manager Apple Inc. Cupertino, CA Jul 15, 2015 $212,514
Sales Manager Agreeya Mobility Inc. Frisco, TX Dec 04, 2016 $210,000
Sales Manager Transnational Foods, Inc. Miami, FL Jul 25, 2016 $210,000
Sales Strategy Manager Google Inc. Mountain View, CA Jun 11, 2015 $208,062
Sales Strategy Manager Google Inc. Mountain View, CA Jan 07, 2016 $207,100
Sales Manager/It Cloud Solutions Skael, Inc. San Francisco, CA Dec 24, 2016 $201,718
Soda ASH Marketing and Sales Manager FMC Corporation Philadelphia, PA Sep 01, 2015 $200,845
Sales Manager Google Inc. Cambridge, MA Dec 31, 2015 $200,000
Manager Sales Igate Technologies Inc. San Francisco, CA Feb 17, 2016 $118,400
Sales Managers Igate Technologies Inc. Iselin, NJ Apr 30, 2016 $117,200
Sales Manager-II HCL America, Inc. Bedminster, NJ Sep 01, 2015 $117,166 -
Sales Manager-Airtech Flsmidth Inc. Bethlehem, PA Sep 01, 2015 $116,500
Sales Manager Tech Mahindra (Americas) Inc. San Jose, CA Dec 30, 2016 $116,189
Marketing and Sales Manager Loumidis Foods Inc. NY Mar 08, 2015 $115,870 -
Sales Manager (Projects) Dockwise USA, LLC Houston, TX Aug 09, 2016 $115,200
Sales Excellence Manager Microsoft Corporation Chevy Chase, MD Aug 27, 2016 $115,000
Manager Sales UST Global Inc. Chicago, IL Mar 14, 2016 $89,250
Latin America Export Sales Manager Indiana Packers Corporation Delphi, IN Jun 13, 2016 $88,858
Sales Manager Indegene Healthcare, LLC Kennesaw, GA Jun 09, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary San Antonio, TX Sep 15, 2015 $88,000
Sales Manager Cutrite Surgical Supply, Inc. Edison, NJ Sep 21, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary Fort Worth, TX Jan 09, 2016 $88,000
Sales Manager Indegene Healthcare, LLC Kennesaw, GA Nov 09, 2016 $88,000
Sales Manager (Engineering) Keller USA, Inc. Fort Mill, SC Apr 18, 2016 $87,734

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Top Skills for A Sales Manager


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Top Sales Manager Skills

  1. Customer Service
  2. Product Knowledge
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Maintain quality control/satisfaction records, constantly seeking new ways to improve customer service.
  • Shared product knowledge with staff and customers while making personal recommendations resulting in workplace efficiency.
  • Prospected and developed accounts for promoting brand loyalty, demographic and specialized sales efforts to promote sales growth and market penetration.
  • Exceeded revenue goals for assigned territory.
  • Monitor sales staff performance to ensure that goals are met.

Top Sales Manager Employers

Sales Manager Videos

Sales Manager (Resort), Career Video from drkit.org

Career Advice on becoming a Contract Sales Manager by Gary I (Highlights)

Local Sales Manager (TV), Career Video from drkit.org