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Working As A Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $92,000

    Average Salary

What Does A Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Average Length of Employment
Sales Manager 4.0 years
Sales Team Manager 3.0 years
Head Of Sales 2.9 years
Top Careers Before Sales Manager
Manager 5.9%
Owner 3.4%
Cashier 3.1%
Top Careers After Sales Manager
Owner 5.5%
Manager 5.4%

Do you work as a Sales Manager?

Average Yearly Salary
$92,000
Show Salaries
$57,000
Min 10%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$148,000
Max 90%
Best Paying Company
The Blackstone Group
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
3.7 years
How much does a Sales Manager make at top companies?
The national average salary for a Sales Manager in the United States is $92,596 per year or $45 per hour. Those in the bottom 10 percent make under $57,000 a year, and the top 10 percent make over $149,000.

The largest raises come from changing jobs.

See what's out there.

Real Sales Manager Salaries

Job Title Company Location Start Date Salary
Sales Manager Ezops Inc. Nov 18, 2016 $233,355
Sales Manager 4 Capgemini America Inc. Jun 29, 2016 $229,382
Sales Manager 4 Capgemini America Inc. Jun 30, 2016 $229,382
Sales Manager HCL America Inc. Jan 20, 2015 $222,352
Sales Manager Apple Inc. Jul 15, 2015 $212,514
Sales Manager Agreeya Mobility Inc. Dec 04, 2016 $210,000
Sales Manager Transnational Foods, Inc. Jul 25, 2016 $210,000
Sales Strategy Manager Google Inc. Jun 11, 2015 $208,062
Sales Strategy Manager Google Inc. Jan 07, 2016 $207,100
Sales Manager Google Inc. Dec 31, 2015 $200,000
Sales Manager Tech Mahindra (Americas), Inc. Jul 28, 2015 $189,218
Sales Manager 4 Capgemini America Inc. Jun 30, 2016 $186,514 -
$200,000
Sales Manager 4 Capgemini America Inc. Jun 28, 2016 $186,514 -
$200,000
Manager Sales Igate Technologies Inc. Feb 17, 2016 $118,400
Sales Managers Igate Technologies Inc. Apr 30, 2016 $117,200
Sales Manager-II HCL America, Inc. Sep 01, 2015 $117,166 -
$137,000
Sales Manager-Airtech Flsmidth Inc. Sep 01, 2015 $116,500
Sales Manager Tech Mahindra (Americas) Inc. Dec 30, 2016 $116,189
Sales Manager (Projects) Dockwise USA, LLC Aug 09, 2016 $115,200
Sales Manager Jasic Technologies America Inc. Mar 01, 2015 $115,000 -
$140,000
Sales Excellence Manager Microsoft Corporation Aug 27, 2016 $115,000
Manager, Sales Tools Goodman Manufacturing Company, L.P. Jun 28, 2016 $89,465
Manager Sales UST Global Inc. Mar 14, 2016 $89,250
Latin America Export Sales Manager Indiana Packers Corporation Jun 13, 2016 $88,858
Sales Manager Indegene Healthcare, LLC Nov 09, 2016 $88,000
Sales Manager Cutrite Surgical Supply, Inc. Sep 21, 2016 $88,000
Sales Manager Indegene Healthcare, LLC Jun 09, 2016 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary Sep 15, 2015 $88,000
Pork Sales Manager Swift Beef Comany, A JBS USA Subsidiary Jan 09, 2016 $88,000

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Top Skills for A Sales Manager

  1. Sales Goals
  2. Product Knowledge
  3. Sales Floor
You can check out examples of real life uses of top skills on resumes here:
  • Provided ongoing one-on-one and group sales/service training and motivated sales team towards achieving sales goals through various daily performance incentives.
  • Provide resourceful industry and product knowledge to clients while surpassing customer expectations and building relationships through attention to detail.
  • Conducted evaluation of employees training and sales floor experience to ensure eligibility to maintain proper conductivity.
  • Established best practices relating to purchasing, customer service, and quality assurance standards accelerating cost controls and customer satisfaction index.
  • Identified target accounts and secured and developed new accounts; effectively extended existing market segment and identified new markets.

Rank:

Average Salary:

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Top 10 Best States for Sales Managers

  1. New York
  2. New Jersey
  3. Pennsylvania
  4. Virginia
  5. Michigan
  6. Connecticut
  7. Idaho
  8. Massachusetts
  9. Colorado
  10. North Carolina
  • (3,173 jobs)
  • (1,594 jobs)
  • (2,024 jobs)
  • (1,795 jobs)
  • (1,209 jobs)
  • (590 jobs)
  • (229 jobs)
  • (1,716 jobs)
  • (1,392 jobs)
  • (1,652 jobs)

Sales Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 178,538 Sales Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Sales Manager Resume

View Resume Examples

Sales Manager Demographics

Gender

Male

66.0%

Female

30.4%

Unknown

3.5%
Ethnicity

White

61.9%

Hispanic or Latino

16.1%

Black or African American

11.2%

Asian

6.9%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

53.1%

French

8.6%

Portuguese

5.0%

Chinese

4.0%

German

3.9%

Russian

3.8%

Mandarin

3.8%

Arabic

3.8%

Italian

3.2%

Japanese

2.1%

Korean

1.9%

Cantonese

1.2%

Hindi

1.1%

Urdu

0.8%

Polish

0.7%

Ukrainian

0.7%

Carrier

0.7%

Vietnamese

0.6%

Dutch

0.6%

Turkish

0.5%
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Sales Manager Education

Schools

Arizona State University

6.6%

Michigan State University

6.5%

Pennsylvania State University

6.4%

University of Houston

6.4%

Miami Dade College

5.7%

Ohio State University

5.5%

University of Central Florida

5.4%

Florida State University

5.3%

Johnson & Wales University

4.9%

Ashford University

4.8%

Texas A&M University

4.7%

Kaplan University

4.6%

Texas Tech University

4.6%

University of Texas at Austin

4.3%

University of Alabama

4.2%

University of South Florida

4.1%

University of Cincinnati

4.1%

University of Washington

4.0%

Purdue University

3.9%

Indiana University Bloomington

3.9%
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Majors

Business

39.1%

Marketing

8.6%

Management

5.8%

Communication

5.1%

Psychology

4.3%

Finance

3.7%

Criminal Justice

3.7%

Accounting

3.5%

Hospitality Management

3.3%

General Studies

2.8%

Political Science

2.7%

Computer Science

2.4%

Liberal Arts

2.2%

Education

2.0%

English

2.0%

General Sales

1.9%

Economics

1.9%

Specialized Sales And Merchandising

1.8%

Nursing

1.7%

Kinesiology

1.6%
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Degrees

Bachelors

49.3%

High School Diploma

16.7%

Associate

15.3%

Masters

9.7%

Certificate

4.6%

Diploma

3.0%

License

0.8%

Doctorate

0.6%
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What Is It Like To Work As A Sales Manager

5.0

Internet Sales Manager

January 26, 2020 on Zippia

What was your job title?

Sales Manager.. Show More

What do you like the most about working as Sales Manager?

Coming in contact with people, motivating staff, making the numbers, profitability for everyone.. Show More

What do you NOT like?

I like everything.. Show More

5.0

Salesmanager life

October 7, 2019 on Zippia

What was your job title?

Sales Manager.. Show More

What do you like the most about working as Sales Manager?

Working and meeting new people. Helping customers with their purchases. Helping employees better themselves and their sales processes... Show More

What do you NOT like?

Nothing.. Show More

5.0

New Day New Goal (NDNG)

July 28, 2019 on Zippia

What was your job title?

Sales Manager.. Show More

What do you like the most about working as Sales Manager?

I always like the challenging and competitive environment which strengthen our skills and develop new leaders... Show More

What do you NOT like?

I don't like Infiltration which is common in Asian countries... Show More

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Updated May 18, 2020