Research Summary. We analyzed 38,676 sales manager resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like Aaron's and Macy's. Here are the key facts about sales manager resumes to help you get the job:

  • The average sales manager resume is 371 words long
  • The average sales manager resume is 0.8 pages long based on 450 words per page.
  • Product knowledge is the most common skill found on a sales manager resume. It appears on 11.8% of resumes.
After learning about how to write a professional sales manager resume, you can make sure your resume checks all the boxes with our resume builder.


Sales Manager Resume Example

Choose From 10+ Customizable Sales Manager Resume templates

Zippia allows you to choose from different easy-to-use Sales Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Sales Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Professional Sales Manager Resume example

Sales Manager Resume Format And Sections


1. Add Contact Information To Your Sales Manager Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Sales Manager Resume Contact Information Example #1

Hank Rutherford Hill

St. Arlen, Texas | 333-111-2222 |

Do you want to know more?
How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

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Sales Manager Resume Relevant Education Example #1

Bachelor's Degree In Business 1989 - 1992

University of Maryland - College Park College Park, MD

Sales Manager Resume Relevant Education Example #2

Bachelor's Degree In Business 2004 - 2007

Ashford University San Diego, CA


3. Next, Create A Sales Manager Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Sales Manager Skills For Resume

  • Product Knowledge Skills

    Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

  • CRM Skills

    CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

  • Sales Floor Skills

    The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

  • HR Skills

    HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

  • Account Management Skills

    The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

  • Business Development Skills

    Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Top Skills for a Sales Manager

  • Product Knowledge, 11.8%
  • Customer Satisfaction, 6.6%
  • Sales Performance, 6.3%
  • CRM, 4.9%
  • Other Skills, 70.4%
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume

4. List Your Sales Manager Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

What Experience Really Stands Out On Sales Manager Resumes?

Peter Johnson DPS

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

For entry-level positions, resumes need to include the basic "table stakes" type of skills: career-related coursework, leadership experience, and technical competencies: PowerPoint, Excel, CRM, and something like Python, if analytics are required. To stand out and for mid-level positions: published articles or white paper; original research, for demonstrated expertise in a product or service category.Show more

Don't have any experience?
How To Show Your Experience On a Resume... Even When You Don't Have Any
Work History Example # 1
Sales Manager
  • performed credit checks and collected deposits when necessary.
  • Started a grassroots campaign to advertise the Sprint at RadioShack team.
  • Prepared and delivered numerous customer sales presentations (web enabled and in-person) resulting in increased agent sales.
  • Created flyers for marketing purpose to reach out to local businesses and provide help for them.
  • Completed accurate and punctual reports using MS Excel; sales, inventory, and profitability.
Work History Example # 2
Sales Manager
  • Cultivated lucrative business alliances and close working relationships with the executive and C-suite decision makers.
  • Focused on driving communications efforts for AT&T Security, Mobility and Cloud Services for Enterprise Accounts.
  • Managed, recruited, and trained over 100 internet employees for new start-up technical call center.
  • Solicited prospective and existing business clients to promote increased or economical use of advertising, telecommunication, and technological needs.
  • Prepared market and sales analysis segmented by channel and region to prepare tailored plans establishing product offering per location.
Work History Example # 3
Sales Consultant
Mary Kay
  • Trained and mentored new sales consultants.
  • Demonstrated the products and made sales; recruited other potential sales consultants.
  • Proved to be successful in selling cosmetics and skincare products as well as recruiting new consultants.
  • Hired and trained new consultants to build their own Mary Kay Business.
  • Trained new consultants and conducted company and product orientations, sales of product and calculate and transmit weekly sales reports
Work History Example # 4
Marketing Representative
American Campus Communities
  • Managed quality communication, customer support and product representation for each client.
  • Designed and edited PowerPoint presentations.
  • Created marketing pieces to include property leaflets, advertisements, brochures and internet listings.
  • Monitored online advertising and suggested changes to improve performance and maximize ROI.
  • Created and maintained social media sites for greater Internet presence.

5. Highlight Your Sales Manager Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your sales manager resume:

  1. Certified Sales Professional (CSP)
  2. Sales Management
  3. Certified Professional, Life and Health Insurance Program (CPLHI)
  4. Certified Management Accountant (CMA)
  5. Certified Manager Certification (CM)
  6. Professional Certified Marketer (PCM)
  7. Automotive Sales Professional
  8. International Accredited Business Accountant (IABA)
  9. Certified Hospitality and Tourism Management Professional (CHTMP)
  10. Project Management Professional (PMP)


6. Finally, Add a Sales Manager Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?
Read our guide on how to write a resume summary statement

And If You’re Looking for a Job, Here Are the Five Top Employers Hiring Now:

  1. AEA Investors Jobs (330)
  2. AT&T Jobs (1,224)
  3. U.S. Cellular Jobs (409)
  4. Marriott International Jobs (355)
  5. T-Mobile Jobs (873)

Common Sales Manager Resume Skills

  • Product Knowledge
  • Customer Satisfaction
  • Sales Performance
  • CRM
  • Sales Process
  • Work Ethic
  • Multitasking
  • Sales Associates
  • Sales Strategies
  • Sales Floor
  • HR
  • Sales Training
  • Account Management
  • Taking Inventory
  • Business Development
  • Customer Relations
  • Sales Techniques
  • Sales Plan
  • Product Line
  • Trade Shows
  • Sales Targets
  • Client Relationships
  • Direct Reports
  • Sales Quota
  • Sales Presentations
  • Business Relationships
  • Sales Professionals
  • Direct Sales
  • Store Operations
  • Sales Objectives
  • POS
  • Business Plan
  • Develop Strong Relationships
  • Sales Reps
  • Sales Growth
  • Sales Revenue
  • Inventory Control
  • Sales Reports
  • Sales Volume
  • Customer Complaints
  • Sales Efforts
  • Sales People
  • Cold Calls
  • Lead Management
  • Territory Planning
  • Enterprise Sales
  • Exceptional Guest
  • Customer Inquiries
  • Inventory Management
  • Gross Profit

Professional Sales Manager Resume Templates

Sales Manager Jobs

Sales Manager Resumes FAQs

What Are The Duties And Responsibilities Of A Sales Manager?

The duties and responsibilities of a sales manager are to lead a sales team. This includes providing guidance, training, and mentorship, setting sales quotas and goals, creating sales plans, analyzing data, assigning sales territories, and building their team.

What Are The Skills Of A Sales Manager?

The skills of a sales manager include the right combination of hard and soft skills needed to effectively manage a sales team and meet and exceed sales goals.

The skills most valued in a sales manager are those related to their success as a leader, mentor, and motivator of the sales team, helping them achieve or exceed an organization's sales goals.

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