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Sales manager vs business development manager

The differences between sales managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales manager, becoming a business development manager takes usually requires 8-10 years. Additionally, a business development manager has an average salary of $100,769, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a sales manager include product knowledge, customer satisfaction and sales performance. The most important skills for a business development manager are customer service, CRM, and healthcare.

Sales manager vs business development manager overview

Sales ManagerBusiness Development Manager
Yearly salary$73,952$100,769
Hourly rate$35.55$48.45
Growth rate5%10%
Number of jobs119,066215,309
Job satisfaction5-
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 74%
Average age4639
Years of experience810

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

What does a business development manager do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

Sales manager vs business development manager salary

Sales managers and business development managers have different pay scales, as shown below.

Sales ManagerBusiness Development Manager
Average salary$73,952$100,769
Salary rangeBetween $42,000 And $129,000Between $67,000 And $151,000
Highest paying CityJersey City, NJSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyCapgeminiShearman & Sterling
Best paying industry-Finance

Differences between sales manager and business development manager education

There are a few differences between a sales manager and a business development manager in terms of educational background:

Sales ManagerBusiness Development Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales manager vs business development manager demographics

Here are the differences between sales managers' and business development managers' demographics:

Sales ManagerBusiness Development Manager
Average age4639
Gender ratioMale, 68.7% Female, 31.3%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between sales manager and business development manager duties and responsibilities

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
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Sales manager vs business development manager skills

Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

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