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The differences between sales managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for a sales manager include product knowledge, customer satisfaction and sales performance. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Sales Manager | Marketing Manager | |
| Yearly salary | $73,952 | $104,550 |
| Hourly rate | $35.55 | $50.26 |
| Growth rate | 5% | 10% |
| Number of jobs | 119,066 | 89,627 |
| Job satisfaction | 5 | 3 |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 75% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Sales managers and marketing managers have different pay scales, as shown below.
| Sales Manager | Marketing Manager | |
| Average salary | $73,952 | $104,550 |
| Salary range | Between $42,000 And $129,000 | Between $71,000 And $153,000 |
| Highest paying City | Jersey City, NJ | Menlo Park, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Capgemini | Meta |
| Best paying industry | - | Technology |
There are a few differences between a sales manager and a marketing manager in terms of educational background:
| Sales Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales managers' and marketing managers' demographics:
| Sales Manager | Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |