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Sales manager vs senior sales manager

The differences between sales managers and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales manager and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a sales manager include product knowledge, customer satisfaction and sales performance. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Sales manager vs senior sales manager overview

Sales ManagerSenior Sales Manager
Yearly salary$73,952$140,662
Hourly rate$35.55$67.63
Growth rate5%5%
Number of jobs119,066115,070
Job satisfaction5-
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Sales manager vs senior sales manager salary

Sales managers and senior sales managers have different pay scales, as shown below.

Sales ManagerSenior Sales Manager
Average salary$73,952$140,662
Salary rangeBetween $42,000 And $129,000Between $95,000 And $206,000
Highest paying CityJersey City, NJWashington, DC
Highest paying stateNew JerseyMaine
Best paying companyCapgeminiLeprino Foods
Best paying industry-Professional

Differences between sales manager and senior sales manager education

There are a few differences between a sales manager and a senior sales manager in terms of educational background:

Sales ManagerSenior Sales Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales manager vs senior sales manager demographics

Here are the differences between sales managers' and senior sales managers' demographics:

Sales ManagerSenior Sales Manager
Average age4646
Gender ratioMale, 68.7% Female, 31.3%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales manager and senior sales manager duties and responsibilities

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
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Sales manager vs senior sales manager skills

Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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