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What is a sales manager/sales trainer and how to become one
These professionals are responsible for coaching and training salespeople. They help companies increase their revenue by improving the sales performance of employees. They conduct skills gap analyses to identify areas of improvement. Furthermore, they use the results of their analyses to design training curricula and materials considering time and budget.
Also, they evaluate individual and team sales performance to discuss improvements. Additionally, they monitor sales objectives and results and report on the impact of training programs. They may collaborate with external trainers or industry professionals to organize seminars.
Employers require candidates with a bachelor's degree in human resources, marketing, or a relevant field. Having additional certification in training is a plus. These experts earn an average annual salary of $66,264, which falls between $42,000 and $104,000. Candidates must possess communication, organization, and presentation skills. You may need experience in a sales position and must be able to manage the full training cycle.
What general advice would you give to a sales manager/sales trainer?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Avg. Salary $90,710
Avg. Salary $59,228
Growth rate 5%
Growth rate 0.3%
American Indian and Alaska Native 0.24%
Asian 4.07%
Black or African American 3.24%
Hispanic or Latino 9.82%
Unknown 4.41%
White 78.23%
Genderfemale 33.47%
male 66.53%
Age - 46American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 46Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Sales manager/sales trainer career paths
Key steps to become a sales manager/sales trainer
Explore sales manager/sales trainer education requirements
Start to develop specific sales manager/sales trainer skills
Skills Percentages Product Knowledge 7.32% PowerPoint 7.04% Project Management 6.22% Training Materials 6.00% Sales Management 5.08% Complete relevant sales manager/sales trainer training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales managers/sales trainer learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales manager/sales trainer based on U.S. Bureau of Labor Statistics data and data from real sales manager/sales trainer resumes.Research sales manager/sales trainer duties and responsibilities
- Manage team of four SDRs (sales development reps).
- Manage and maintain a team of over 5 sales representatives, payroll, training, sales, coaching, and daily meetings
- Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
- Utilize PowerPoint extensively, for company meetings and sales presentations.
Prepare your sales manager/sales trainer resume
When your background is strong enough, you can start writing your sales manager/sales trainer resume.
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Apply for sales manager/sales trainer jobs
Now it's time to start searching for a sales manager/sales trainer job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first sales manager/sales trainer job
Are you a sales manager/sales trainer?
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Average sales manager/sales trainer salary
The average sales manager/sales trainer salary in the United States is $90,710 per year or $44 per hour. Sales manager/sales trainer salaries range between $52,000 and $155,000 per year.
What am I worth?
How do sales managers/sales trainer rate their job?
Sales manager/sales trainer reviews
I have leadership skills I always hire employees who like to work in a team I like to see sales increase and love to see the best customer service is given
I don't like it when moral is low and nothing seems to perk employees up to become more productive at work.
Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.
Not enough time in each day to get everything accomplished.
Updated January 8, 2025
