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Become A Sales Manager/Sales Trainer

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Working As A Sales Manager/Sales Trainer

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $92,000

    Average Salary

What Does A Sales Manager/Sales Trainer Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Manager/Sales Trainer

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales Manager/Sales Trainer Career Paths

Sales Manager/Sales Trainer
Sales Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Sales Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Sales Manager Director Of Sales
Area Sales Director
10 Yearsyrs
Regional Sales Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
Regional Sales Manager Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
District Sales Manager
Senior Territory Manager
8 Yearsyrs
District Sales Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
District Sales Manager Sales Vice President
Global Vice President Of Sales
16 Yearsyrs
General Manager Director Of Catering
Director Of Sales And Catering
7 Yearsyrs
District Manager Division Manager
Division Sales Manager
8 Yearsyrs
Account Manager Account Director
Global Account Director
12 Yearsyrs
Account Manager Sales Account Manager
Regional Account Sales Manager
8 Yearsyrs
General Manager Sales Vice President
Vice President Director Of Sales
10 Yearsyrs
District Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
General Manager Market Manager
Market Director
10 Yearsyrs
Account Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Director Of Sales Training
9 Yearsyrs
Business Development Manager Regional Sales Director
Director Of Sales & Service
10 Yearsyrs
Business Development Manager Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
Business Development Manager Regional Business Manager
District Business Manager
10 Yearsyrs
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Do you work as a Sales Manager/Sales Trainer?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Sales Team Manager 3.0 years
Top Careers Before Sales Manager/Sales Trainer
Manager 3.9%
Owner 2.7%
Top Careers After Sales Manager/Sales Trainer
Owner 4.9%
Manager 3.7%
Consultant 2.9%

Do you work as a Sales Manager/Sales Trainer?

Average Yearly Salary
$92,000
View Detailed Salary Report
$52,000
Min 10%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$163,000
Max 90%
Best Paying Company
Cepheid
Highest Paying City
New York, NY
Highest Paying State
Delaware
Avg Experience Level
3.5 years
How much does a Sales Manager/Sales Trainer make at top companies?
The national average salary for a Sales Manager/Sales Trainer in the United States is $92,921 per year or $45 per hour. Those in the bottom 10 percent make under $52,000 a year, and the top 10 percent make over $164,000.

How Would You Rate The Salary Of a Sales Manager/Sales Trainer?

Have you worked as a Sales Manager/Sales Trainer? Help other job seekers by rating your experience as a Sales Manager/Sales Trainer.

Top Skills for A Sales Manager/Sales Trainer

  1. Training Programs
  2. Sales Goals
  3. Product Knowledge
You can check out examples of real life uses of top skills on resumes here:
  • Created and delivered customized training programs for national retailers which increased sales through improved retail clerk knowledge.
  • Supervised contact center sales staff, developed sales goals/incentives program, partnered with Human Resources and Quality Assurance to develop/implement policies.
  • Developed and implemented intensive the three-day sales training program for dealer salespeople designed to enhance product knowledge and sales skills.
  • Developed and implemented training programs while simultaneously managing existing sales territory.
  • Coached / supervised 20 direct reports; conducted needs assessments and implemented training development strategies to support job performance improvement efforts.

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Average Salary:

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Top 10 Best States for Sales Managers/Sales Trainer

  1. Rhode Island
  2. South Dakota
  3. Vermont
  4. New Jersey
  5. New Hampshire
  6. Connecticut
  7. Colorado
  8. North Dakota
  9. New York
  10. Minnesota
  • (123 jobs)
  • (170 jobs)
  • (90 jobs)
  • (974 jobs)
  • (196 jobs)
  • (370 jobs)
  • (882 jobs)
  • (234 jobs)
  • (1,800 jobs)
  • (925 jobs)

Sales Manager/Sales Trainer Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,012 Sales Manager/Sales Trainer resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Sales Manager/Sales Trainer Resume

View Resume Examples

Sales Manager/Sales Trainer Demographics

Gender

Male

59.2%

Female

31.6%

Unknown

9.2%
Ethnicity

White

63.6%

Hispanic or Latino

15.3%

Black or African American

11.3%

Asian

5.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

59.8%

French

8.2%

Italian

4.1%

Hindi

3.1%

Japanese

3.1%

Vietnamese

2.1%

Mandarin

2.1%

German

2.1%

Urdu

2.1%

Polish

2.1%

Arabic

2.1%

Marathi

1.0%

Sindhi

1.0%

Korean

1.0%

Blackfoot

1.0%

Russian

1.0%

Filipino

1.0%

Carrier

1.0%

Tagalog

1.0%

Serbian

1.0%
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Sales Manager/Sales Trainer Education

Schools

University of Phoenix

27.7%

Arizona State University

6.3%

University of Texas at Austin

4.9%

University of Oklahoma

4.9%

University of Iowa

4.0%

Capella University

4.0%

Pennsylvania State University

3.7%

Indiana University Bloomington

3.7%

Florida State University

3.7%

Ashford University

3.5%

The Academy

3.5%

University of Maryland - College Park

3.5%

Texas State University

3.5%

Georgia State University

3.5%

Southern New Hampshire University

3.5%

Kaplan University

3.5%

University of North Texas

3.2%

Michigan State University

3.2%

Fairleigh Dickinson University

3.2%

San Diego State University

3.2%
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Majors

Business

37.9%

Marketing

10.3%

Communication

6.4%

Management

5.7%

Psychology

4.8%

Education

4.2%

Criminal Justice

3.2%

Finance

3.2%

General Sales

3.1%

Political Science

2.6%

Biology

2.4%

Human Resources Management

2.3%

Elementary Education

2.1%

Accounting

1.9%

English

1.8%

Kinesiology

1.7%

Health Care Administration

1.7%

Liberal Arts

1.7%

General Studies

1.6%

Nursing

1.6%
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Degrees

Bachelors

47.4%

Other

22.8%

Masters

16.4%

Associate

8.1%

Certificate

2.7%

Doctorate

1.1%

License

0.8%

Diploma

0.6%
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