How to hire a sales manager/sales trainer

How to hire a sales manager/sales trainer, step by step

Here's a step-by-step sales manager/sales trainer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales manager/sales trainer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales manager/sales trainer
• Step 8: Go through the hiring process checklist

What does a sales manager/sales trainer do?

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1. Identify your hiring needs

   The sales manager/sales trainer hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales manager/sales trainer's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales managers/sales trainer from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of sales managers/sales trainer.

   Type of Sales Manager/Sales Trainer	Description	Hourly rate
   Sales Manager/Sales Trainer	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$25-74
   Business Development Sales Manager	A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients... Show more	$32-86
   Sales/Field Sales Manager	Sales or Field Sales Managers oversee the group in charge of conducting sales activities outside of the office or company branches. They manage field sales employees by hiring and training them... Show more	$24-59

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Knowledge
   • PowerPoint
   • Project Management
   • Training Materials
   • Sales Management
   • Sales Process
   • Training Classes
   • Field Training
   • Training Curriculum
   • Hire Training
   • Sales Organization
   • Training Sessions
   • Product Training
   • Sales

   Check all skills

   Responsibilities:

   • Manage team of four SDRs (sales development reps).
   • Manage and maintain a team of over 5 sales representatives, payroll, training, sales, coaching, and daily meetings
   • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
   • Utilize PowerPoint extensively, for company meetings and sales presentations.
   • Develop instructional and educational material for basic sales training, advance account strategies, and customer focuse selling courses.
   • Play leading role in LMS material creation.

   More sales manager/sales trainer duties

3. Make a budget

   Including a salary range in the sales manager/sales trainer job description is a good way to get more applicants. A sales manager/sales trainer salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales manager/sales trainer in Kansas may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level sales manager/sales trainer. Additionally, a sales manager/sales trainer with lots of experience in the field may command a higher salary as a result.

   Average sales manager/sales trainer salary

   $90,710yearly

   $43.61 hourly rate

   ---

   Entry-level sales manager/sales trainer salary

   $52,000 yearly salary

   Updated December 14, 2025

   Average sales manager/sales trainer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$142,889	$69
   2	California	$132,448	$64
   3	New York	$125,226	$60
   4	New Jersey	$123,898	$60
   5	Michigan	$110,520	$53
   6	Pennsylvania	$107,760	$52
   7	Maryland	$100,552	$48
   8	Wisconsin	$94,214	$45
   9	North Dakota	$92,676	$45
   10	Texas	$92,640	$45
   11	Florida	$90,748	$44
   12	Utah	$90,522	$44
   13	Colorado	$89,365	$43
   14	Illinois	$85,488	$41
   15	Ohio	$81,028	$39
   16	Georgia	$79,499	$38
   17	Indiana	$76,143	$37
   18	North Carolina	$75,343	$36
   19	Iowa	$70,817	$34
   20	Alabama	$66,263	$32

   Average sales manager/sales trainer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	ICU Medical	$122,871	$59.07
   2	Intuitive Surgical	$122,078	$58.69	9
   3	Baker Hughes	$120,212	$57.79	10
   4	Stryker	$114,246	$54.93	118
   5	NeuroStar	$112,442	$54.06
   6	RSM US	$111,407	$53.56	10
   7	AssetMark	$108,843	$52.33
   8	Walmart	$108,574	$52.20	173
   9	Bausch + Lomb	$100,984	$48.55	383
   10	Curtiss-Wright	$100,798	$48.46	10
   11	Ben Bridge Jeweler	$100,111	$48.13
   12	Jersey Strong	$99,634	$47.90	4
   13	Eisai	$99,477	$47.83
   14	Raymour & Flanigan Furniture and Mattresses	$93,696	$45.05	4
   15	Owens & Minor	$93,013	$44.72	20
   16	Alimera Sciences	$92,696	$44.57
   17	DISCO	$92,035	$44.25	10
   18	Window World Inc.	$91,088	$43.79
   19	BEKO Technologies	$89,260	$42.91
   20	Ardent Mills	$85,380	$41.05

4. Writing a sales manager/sales trainer job description

   A sales manager/sales trainer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a sales manager/sales trainer job description:

   Sales manager/sales trainer job description example

   LoopNet, the most popular place to find a space, is growing rapidly and we are building a powerhouse sales force to accelerate our growth. With more than 10 million monthly unique visitors and over 10x the traffic of the next competing site, LoopNet has established itself as the most effective and far reaching digital advertising solution for commercial real estate owners and brokers.
   
   This is your opportunity to be part of a growth oriented, innovative company and represent the industry's most sophisticated digital advertising and marketing solution. You will partner with the world's top owners and brokers to develop a comprehensive digital marketing strategy to showcase and differentiate their portfolio of properties online. Key to your success will be your ability to build long lasting, service focused, customer relationships. You will achieve this in part by advising on product frequency, reach and brand efficacy and highlighting return on investment using our proprietary analytic tools and reporting capabilities. Day to day, you will leverage CoStar Group's deep knowledge and expertise in the Commercial Real Estate industry to build your client portfolio by prospecting, studying industry trends and news, and conducting effective product demonstrations.
   
   We prepare all our new Sales Executives with extensive classroom and field training, ensuring they are equipped with the product and industry knowledge needed to build market credibility, proudly represent our brand and achieve career success. In addition, you will learn marketable skills in digital marketing and sales from working closely with talented and driven internal industry experts, product marketing and product management specialists.
   Responsibilities
   Relationship Management - Through consultative sales methods, build relationships with clients to drive advertising revenue and become a trusted advisor on all matters related to their strategic marketing plan Business Development - Using CoStar Groups extensive property data, prospect new clients to drive sales and close new business Teamwork - Partner with colleagues across the LoopNet and CoStar Star teams to drive sales revenue Business Industry Acumen - Develop subject matter expertise in digital advertising strategies, commercial real estate and trends within your specific market territory Customer Focus - Develop strong client relationships by delivering outstanding customer support through regular, value added communication, sharing market insights and offering solutions that help our clients achieve their goals
   Basic Qualifications
   Bachelor's degree required A minimum of four years of successful sales and account management experience within commercial real estate or selling digital advertising or marketing solutions Proven track record of exceeding sales targets and quotas in an environment that emphasizes customer experience
   
   Preferred Qualifications & Skills
   Success in building long-term relationships and business partnerships while engaging with clients at a senior level/C-Suite Ability to analyze data, build out reporting and make strategic recommendations based on market data and trends Ability to be flexible and adapt to changing situations at a high growth company Self-starter who can work within a team environment and independently
   
   CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right sales manager/sales trainer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your sales manager/sales trainer job on Zippia to find and recruit sales manager/sales trainer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with sales manager/sales trainer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales manager/sales trainer

   Once you've selected the best sales manager/sales trainer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new sales manager/sales trainer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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