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Sales manager/sales trainer skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Sales manager/sales trainer example skills

Below we've compiled a list of the most critical sales manager/sales trainer skills. We ranked the top skills for sales managers/sales trainer based on the percentage of resumes they appeared on. For example, 7.3% of sales manager/sales trainer resumes contained product knowledge as a skill. Continue reading to find out what skills a sales manager/sales trainer needs to be successful in the workplace.

15 sales manager/sales trainer skills for your resume and career

1. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales managers/sales trainer use product knowledge:

Maintained and required technical product knowledge and expertise regarding products, policies, and business-related issues from customers and representatives.
Developed entry-level sales organization of non-technical employees into technical sales professionals by training individual product knowledge and sales skills.

2. PowerPoint

Here's how sales managers/sales trainer use powerpoint:

Utilized PowerPoint extensively, for company meetings and sales presentations.
Deal with government institutions to generate sales programs Do presentations using charts and tables and PowerPoint.

3. Project Management

Here's how sales managers/sales trainer use project management:

Managed program for cross-training Sales, Customer Service and Project Management professionals, to facilitate improved client management.
Project management of specialized projects or programs related to Business Operations performance and training.

4. Training Materials

Here's how sales managers/sales trainer use training materials:

Develop training materials and presenting programs in a stimulating manner using a combination of personality, multimedia and group exercises.
Designed creative brochures and assisted with photographs, video, and other promotional marketing/ sales/training materials.

5. Sales Management

Here's how sales managers/sales trainer use sales management:

Communicate with area / market sales management and Regional Training Director regarding development needs based on performance levels.
Designed, developed, and delivered a sales management training curriculum including 360-degree feedback and online development modules.

6. Sales Process

Here's how sales managers/sales trainer use sales process:

Have direct interaction with the sales process to achieve individual, team, and market sales goals established by the client.
Created simple 10 step sales process with behavioral milestones to help Asia-Pacific sales manager get control of forecasting and deal tracking.

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7. Training Classes

A training class is a series of classes/lessons designed to impart skills and knowledge for a specific job or activity or to develop skills and knowledge or fitness to specific useful skills in oneself or others. There are a variety of benefits for the trainee, including improved self-esteem, motivation, and confidence, acquiring a new skill or qualification, updating skills, and keeping in touch with new developments in the field.

Here's how sales managers/sales trainer use training classes:

Researched, designed, delivered and developed training programs and materials for accelerated training classes.
Facilitated orientation and training classes in accordance with organizational guidelines.

8. Field Training

Here's how sales managers/sales trainer use field training:

Reorganized field training program and instituted a certification program for field trainers.
Provided consulting services and recommended strategic field training requirements.

9. Training Curriculum

Here's how sales managers/sales trainer use training curriculum:

Established and developed an internal sales training department dedicated to delivering customized sales training curriculum across the sales enterprise nationwide.
Developed and implemented new employee training curriculum, incorporated key adjustments and training enhancements internally and for partnering global companies.

10. Hire Training

Here's how sales managers/sales trainer use hire training:

Developed and facilitated new hire training and continuous agent support programs.
Developed/managed the new-hire training program.

11. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how sales managers/sales trainer use sales organization:

Develop and deliver training solutions to improve overall effectiveness of sales organization including product training, lead management and close rates
Transformed a small software company into a profitable innovator in community bank sales organization, training and development.

12. Training Sessions

Here's how sales managers/sales trainer use training sessions:

Provided afternoon training sessions with the sales representatives to sharpen their presentation skills and encourage accountability to the business process.
Conducted weekly training sessions to select employees on leadership development for future management opportunities.

13. Product Training

Product training ensures that all employees fully understand their roles and improve their skills to communicate with customers about the organization's products or services.

Here's how sales managers/sales trainer use product training:

Spearheaded development and implementation of topical training seminars, instructing on new product training as well as website development.
Managed franchise operating standards, advertising and merchandising strategies, delivered retail and e-commerce sales and product training.

14. Sales

Here's how sales managers/sales trainer use sales:

Supervised contact center sales staff, developed sales goals/incentives program, partnered with Human Resources and Quality Assurance to develop/implement policies.
Reorganized in-house automotive machine shop operations eliminating service losses and quality issues; increased sales, productivity and customer satisfaction.

15. Sales Reps

Here's how sales managers/sales trainer use sales reps:

On-boarded new sales reps coached existing sales reps and measured the effectiveness of training programs via assessments and subject matter certification.
Developed, prepared and delivered media sales training programs and courses for a team of 60-70 sales reps and sales managers.

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What skills help Sales Managers/Sales Trainer find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales manager/sales trainer resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales manager/sales trainers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales manager/sales trainers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales manager/sales trainer skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales manager/sales trainers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales manager/sales trainer stand out to employers?

Kerem Cakirer Ph.D.

Senior Lecturer, Indiana University Bloomington

The labor market is not so different than any market with demand and supply. The demand from employers will shift towards more technical (software, coding, computer language programming) and analytical (problem solving on your own) skills than social skills overall. Being capable of writing or/and understanding computer languages will be a must have skill in the very near future. Communication skills over online platforms or social media platforms will play a huge role when employers are making a hiring decision. The data supports that businesses are using more online platforms than ever. I am projecting that there won't be any business travels or on-site client meetings in the near future. Exceling in different types of software, and being able to learn a new one easily, will become more important than people skills in businesses. Employers will seek for candidates, who are capable of achieving tasks in a more off-site (outside the office) environment through a deadline, and who can utilize multiple different softwares at their hand to solve business problems. As far as how the hiring process would go, we might see employers using artificial intelligence to make hiring decisions over some online platform soon. Essentially, this means that the candidates will be assessed with a more quantitative measure than ever. An evaluation measure by the AI, which will take soft and digital skills more into account.My final words are: The pandemic is still a burden to the humankind but the world will prevail. This year could be the inception of a new era in terms of how businesses run.

Do you want to know more?

List of sales manager/sales trainer skills to add to your resume

The most important skills for a sales manager/sales trainer resume and required skills for a sales manager/sales trainer to have include:

Product Knowledge
PowerPoint
Project Management
Training Materials
Sales Management
Sales Process
Training Classes
Field Training
Training Curriculum
Hire Training
Sales Organization
Training Sessions
Product Training
Sales
Sales Reps
HR

LMS
Training Courses
Direct Reports
Sales Performance
ELearning
Sales Training
Sales Strategies
Sales Techniques
Upselling
Training Modules
Territory Management
Sales Professionals
Sales Objectives
Led Training
POA
Sales People

Account Executives
Blended Learning
Management Training
Development Programs
Sales Presentations
Various Training
Training Development
Sales Quota
Sales Floor
ROI
Sales Volume
POS
Trade Shows
Sales Revenue
Customer Complaints
Inventory Control

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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