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Become A Sales/Marketing

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Working As A Sales/Marketing

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $52,000

    Average Salary

What Does A Sales/Marketing Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales/Marketing

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales/Marketing Career Paths

Sales/Marketing
Manager Sales Manager Account Manager
Director, Inside Sales
6 Yearsyrs
Manager Marketing Director Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Manager Sales Manager
Corporate Sales Manager
6 Yearsyrs
Owner Owner/Manager Account Manager
Territory Account Manager
7 Yearsyrs
Assistant Manager Account Manager
Corporate Account Manager
5 Yearsyrs
Owner Vice President Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Assistant Manager Sales Manager Regional Sales Manager
Channel Manager
8 Yearsyrs
Assistant Manager Store Manager District Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Store Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Owner Director Of Sales
Director Of International Sales
9 Yearsyrs
Store Manager General Manager Director Of Sales
Director Of Retail Sales
10 Yearsyrs
Office Manager General Manager Marketing Director
Director New Business Development
11 Yearsyrs
General Manager Territory Manager Sales Account Manager
Senior Account Sales Manager
7 Yearsyrs
Office Manager Operations Manager Territory Manager
Sales Development Manager
8 Yearsyrs
Team Leader Customer Service Manager Inside Sales Manager
Outside Sales Manager
6 Yearsyrs
Marketing Manager Territory Manager Sales Account Manager
Regional Account Sales Manager
8 Yearsyrs
Consultant Product Manager Market Manager
Market Sales Manager
6 Yearsyrs
Office Manager Regional Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Consultant Marketing Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Consultant Regional Sales Manager Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
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Do you work as a Sales/Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Owner And Sales 5.7 years
Sales/Marketing 3.0 years
Sales Officer 3.0 years
Top Careers Before Sales/Marketing
Cashier 9.0%
Manager 5.3%
Internship 4.8%
Owner 4.1%
Server 3.1%
Top Careers After Sales/Marketing
Cashier 7.7%
Owner 5.8%
Manager 5.4%
Server 3.5%
Consultant 3.5%
Internship 3.3%

Do you work as a Sales/Marketing?

Average Yearly Salary
$52,000
View Detailed Salary Report
$28,000
Min 10%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$97,000
Max 90%
Best Paying Company
Western Digital
Highest Paying City
Houston, TX
Highest Paying State
Louisiana
Avg Experience Level
3.1 years
How much does a Sales/Marketing make at top companies?
The national average salary for a Sales/Marketing in the United States is $52,932 per year or $25 per hour. Those in the bottom 10 percent make under $28,000 a year, and the top 10 percent make over $97,000.

Real Sales/Marketing Salaries

Job Title Company Location Start Date Salary
Sales, Marketing and Promotion Westar Seeds International, Inc. El Centro, CA Oct 01, 2011 $82,181
CES Off-Highway Marketing and Sales Rotational ASS Cummins Emission Solutions Inc. Columbus, IN Oct 01, 2011 $81,400 -
$100,400
Sales and Marketing of Software Enviroapps Inc. Orlando, FL Oct 01, 2010 $66,000
Software Sales Marketing DRC Systems USA LLC New York, NY Aug 29, 2016 $65,490
Advantage Sales and Marketing Kastech Solutions LLC Houston, TX Sep 13, 2013 $61,000
US & Canada Sales & Marketing Mngr Kaplan Aspect Los Angeles, CA Sep 11, 2012 $60,445
Technical Marketing & Sales Optofluidics, Inc. Philadelphia, PA Jul 28, 2016 $60,000
Marketing and Sales Perfecular Inc. Baldwin Park, CA Sep 01, 2014 $60,000
Sales/Marketing Development Siemens Energy, Inc. Orlando, FL Oct 01, 2011 $54,000
Sales/Marketing Development Siemens Energy, Inc. Wendell, NC Oct 01, 2011 $51,459 -
$54,000
Sales and Marketing France-Amerique LLC New York, NY Sep 05, 2014 $50,000
Sales and Marketing Information Systems Administra The Advisory Board Company Washington, DC Sep 17, 2012 $50,000
Sales & Marketing Co-Ordinator Aloha Green Hilo, HI Jan 15, 2011 $48,000
Global Sales and Marketing Kodama & Company, Inc. San Francisco, CA Feb 01, 2013 $46,300
International Sales and Marketing Development SPE Lamex Foods, Inc. Bloomington, MN Sep 01, 2014 $45,000
Insurance Marketing and Sales Tyrice Walker State Farm Agency Hamilton, OH Feb 09, 2010 $45,000
Insurance Sales and Marketing Tyrice Walker State Farm Agency Hamilton, OH Feb 09, 2010 $45,000

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Top Skills for A Sales/Marketing

  1. Product Knowledge
  2. Customer Service
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Shared product knowledge with customers while making personal recommendations and providing great Time management.
  • Escalate unresolved issues to appropriate parties, including Customer Service Supervisors and Business Managers.
  • Led daily sales meetings, set objectives, and implemented creative marketing tactics to meet and surpass sales goals.
  • Supervised design and production of company website and all marketing collateral.
  • Designed and managed development of a 3-day Business Solutions Workshop helping sales representatives to meet yearly quotas.

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Top 10 Best States for Sales/Marketing

  1. New York
  2. Rhode Island
  3. New Jersey
  4. Colorado
  5. Virginia
  6. Delaware
  7. North Carolina
  8. New Hampshire
  9. Pennsylvania
  10. Texas
  • (3,379 jobs)
  • (224 jobs)
  • (1,887 jobs)
  • (1,438 jobs)
  • (2,049 jobs)
  • (153 jobs)
  • (1,850 jobs)
  • (325 jobs)
  • (2,252 jobs)
  • (4,802 jobs)

Sales/Marketing Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 26,937 Sales/Marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Sales/Marketing Resume

View Resume Examples

Sales/Marketing Demographics

Gender

Male

49.1%

Female

41.5%

Unknown

9.4%
Ethnicity

White

61.8%

Hispanic or Latino

15.7%

Black or African American

10.9%

Asian

7.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

48.8%

French

11.2%

Japanese

4.7%

Mandarin

4.5%

Portuguese

4.1%

Chinese

4.0%

German

3.9%

Italian

3.4%

Arabic

3.2%

Russian

2.1%

Korean

1.8%

Hindi

1.4%

Polish

1.2%

Cantonese

1.0%

Hebrew

1.0%

Vietnamese

0.9%

Carrier

0.9%

Urdu

0.7%

Swedish

0.6%

Greek

0.6%
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Sales/Marketing Education

Schools

University of Phoenix

21.8%

Arizona State University

5.7%

University of South Florida

5.3%

Michigan State University

5.1%

Pennsylvania State University

5.0%

New York University

4.4%

Liberty University

4.1%

University of Houston

4.1%

The Academy

4.1%

Purdue University

4.1%

University of Central Florida

4.0%

San Diego State University

3.9%

Ashford University

3.8%

Florida State University

3.8%

University of Alabama

3.6%

Ohio State University

3.6%

Western Michigan University

3.5%

University of Florida

3.4%

University of Arizona

3.4%

University of Texas at Austin

3.4%
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Majors

Business

35.2%

Marketing

11.6%

Communication

7.1%

Management

6.1%

Psychology

4.3%

Accounting

3.4%

Finance

3.4%

Criminal Justice

2.8%

Education

2.8%

Liberal Arts

2.4%

English

2.3%

Computer Science

2.3%

Graphic Design

2.3%

Political Science

2.2%

Nursing

2.2%

General Studies

2.1%

Health Care Administration

2.1%

Kinesiology

1.8%

Economics

1.8%

Specialized Sales And Merchandising

1.7%
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Degrees

Bachelors

45.0%

Other

26.1%

Masters

12.0%

Associate

10.4%

Certificate

3.8%

Diploma

1.2%

Doctorate

0.7%

License

0.7%
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Top Sales/Marketing Employers

Jobs From Top Sales/Marketing Employers

Sales/Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Sales Training Video - How Do I Increase Sales? 4 Things You Need To Know

A Day In The Life: Marketing Manager

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