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Become A Sales/Marketing

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Working As A Sales/Marketing

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $55,485

    Average Salary

What Does A Sales/Marketing Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales/Marketing

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Do you work as a Sales/Marketing?

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Sales/Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Sales Training Video - How Do I Increase Sales? 4 Things You Need To Know

A Day In The Life: Marketing Manager

Sales/Marketing Jobs

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Sales/Marketing Career Paths

Sales/Marketing
General Manager Account Executive Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Sales Consultant Sales Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Sales Consultant Regional Sales Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Marketing Director Sales Consultant Director Of Sales
Director Of Global Sales
13 Yearsyrs
Sales And Marketing Manager National Sales Manager International Sales Manager
Director Of International Sales
10 Yearsyrs
Project Manager Product Manager Director Of Sales
Director Of Retail Sales
10 Yearsyrs
Operations Manager Business Development Manager Director Of Sales
Director Of Sales & Service
10 Yearsyrs
Operations Manager Outside Sales Representative Outside Sales
Director, Inside Sales
6 Yearsyrs
Marketing Manager General Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
General Manager Account Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Account Manager Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Business Development Manager Senior Account Manager Account Director
Global Account Director
12 Yearsyrs
Account Manager National Account Manager
Global Account Manager
9 Yearsyrs
Specialist Customer Care Representative Inside Sales Representative
Inside Account Manager
5 Yearsyrs
Sales Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Marketing Manager Operations Manager Outside Sales Representative
Outside Sales Manager
6 Yearsyrs
Marketing Director General Manager Vice President & General Manager
President And General Manager
10 Yearsyrs
Sales Manager Director Of Sales
Sales Vice President
12 Yearsyrs
Regional Sales Manager Strategic Accounts Manager
Strategic Sales Manager
9 Yearsyrs
Sales And Marketing Manager Marketing Manager National Account Manager
Vice President Of National Accounts
12 Yearsyrs
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Do you work as a Sales/Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.0 years
Sales Officer 3.0 years
Top Careers Before Sales/Marketing
Manager 5.5%
Cashier 5.2%
Internship 4.9%
Owner 4.1%
Teller 3.9%
Server 2.6%
Top Careers After Sales/Marketing
Manager 6.0%
Owner 5.5%
Teller 3.9%
Consultant 3.8%
Cashier 3.6%
Internship 3.3%

Do you work as a Sales/Marketing?

Sales/Marketing Demographics

Gender

Male

53.0%

Female

44.9%

Unknown

2.0%
Ethnicity

White

61.7%

Hispanic or Latino

15.3%

Black or African American

10.6%

Asian

8.4%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

48.5%

French

10.6%

Chinese

4.6%

German

4.5%

Japanese

4.5%

Mandarin

4.2%

Portuguese

3.9%

Italian

3.3%

Arabic

3.1%

Russian

2.2%

Korean

1.7%

Hindi

1.3%

Carrier

1.3%

Hebrew

1.2%

Polish

1.2%

Vietnamese

1.0%

Cantonese

1.0%

Swedish

0.7%

Urdu

0.7%

Greek

0.5%
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Sales/Marketing Education

Schools

University of Phoenix

18.7%

Michigan State University

6.4%

Liberty University

5.8%

University of South Florida

5.4%

Arizona State University

5.0%

Western Michigan University

4.7%

San Diego State University

4.6%

Pennsylvania State University

4.6%

University of Arizona

4.2%

New York University

4.2%

Syracuse University

3.8%

University of California - Los Angeles

3.8%

Florida State University

3.8%

University of Alabama

3.7%

Ashford University

3.7%

West Virginia University

3.7%

University of North Texas

3.6%

University of Central Florida

3.5%

Auburn University

3.5%

Northeastern University

3.5%
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Majors

Business

34.7%

Marketing

12.4%

Communication

7.0%

Management

6.1%

Psychology

4.3%

Finance

3.4%

Accounting

3.4%

Education

3.1%

Criminal Justice

2.7%

Computer Science

2.5%

English

2.5%

Political Science

2.4%

Liberal Arts

2.2%

Graphic Design

2.2%

General Studies

2.0%

Health Care Administration

1.9%

Public Relations

1.9%

Kinesiology

1.8%

Nursing

1.8%

Economics

1.7%
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Degrees

Bachelors

44.2%

Other

26.9%

Masters

13.3%

Associate

9.4%

Certificate

3.8%

Diploma

1.0%

Doctorate

0.8%

License

0.6%
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Sales/Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Sales Training Video - How Do I Increase Sales? 4 Things You Need To Know

A Day In The Life: Marketing Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales/Marketing Salaries

Job Title Company Location Start Date Salary
Sales, Marketing and Promotion Westar Seeds International, Inc. El Centro, CA Oct 01, 2011 $82,181
CES Off-Highway Marketing and Sales Rotational ASS Cummins Emission Solutions Inc. Columbus, IN Oct 01, 2011 $81,400 -
$100,400
Sales and Marketing of Software Enviroapps Inc. Orlando, FL Oct 01, 2010 $66,000
Software Sales Marketing DRC Systems USA LLC New York, NY Aug 29, 2016 $65,490
Advantage Sales and Marketing Kastech Solutions LLC Houston, TX Sep 13, 2013 $61,000
US & Canada Sales & Marketing Mngr Kaplan Aspect Los Angeles, CA Sep 11, 2012 $60,445
Technical Marketing & Sales Optofluidics, Inc. Philadelphia, PA Jul 28, 2016 $60,000
Marketing and Sales Perfecular Inc. Baldwin Park, CA Sep 01, 2014 $60,000
Sales/Marketing Development Siemens Energy, Inc. Orlando, FL Oct 01, 2011 $54,000
Sales/Marketing Development Siemens Energy, Inc. Wendell, NC Oct 01, 2011 $51,459 -
$54,000
Sales and Marketing France-Amerique LLC New York, NY Sep 05, 2014 $50,000
Sales and Marketing Information Systems Administra The Advisory Board Company Washington, DC Sep 17, 2012 $50,000
Sales & Marketing Co-Ordinator Aloha Green Hilo, HI Jan 15, 2011 $48,000
Global Sales and Marketing Kodama & Company, Inc. San Francisco, CA Feb 01, 2013 $46,300
International Sales and Marketing Development SPE Lamex Foods, Inc. Bloomington, MN Sep 01, 2014 $45,000
Insurance Marketing and Sales Tyrice Walker State Farm Agency Hamilton, OH Feb 09, 2010 $45,000
Insurance Sales and Marketing Tyrice Walker State Farm Agency Hamilton, OH Feb 09, 2010 $45,000

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Top Skills for A Sales/Marketing

  1. Product Development
  2. Customer Service
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Served as technical expert in developing and increasing product development for overseas manufacturing for Cargo Golf.
  • Generated new business by delivering superior value priced leading edge technical capability with a strong focus on customer service.
  • Created promotional strategy, managed company website, and increased company online promotions.
  • Coordinated technology networking events and cultivated relationships with new clients, while maintaining established clients.
  • Work independently selling medical equipment to an account base in a defined territory.

How Would You Rate Working As a Sales/Marketing?

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Top 10 Best States for Sales/Marketing

  1. New York
  2. Rhode Island
  3. New Jersey
  4. Colorado
  5. Virginia
  6. Delaware
  7. North Carolina
  8. New Hampshire
  9. Pennsylvania
  10. Texas
  • (3,379 jobs)
  • (224 jobs)
  • (1,887 jobs)
  • (1,438 jobs)
  • (2,049 jobs)
  • (153 jobs)
  • (1,850 jobs)
  • (325 jobs)
  • (2,252 jobs)
  • (4,802 jobs)

Top Sales/Marketing Employers

Jobs From Top Sales/Marketing Employers

Sales/Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Sales Training Video - How Do I Increase Sales? 4 Things You Need To Know

A Day In The Life: Marketing Manager

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