Sales/marketing demographics and statistics in the US
Sales/marketing demographics research summary. Zippia estimates sales/marketing demographics and statistics in the United States by using a database of 30 million profiles. Our sales/marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales/marketing after extensive research and analysis:
- There are over 67,478 sales/marketing currently employed in the United States.
- 45.2% of all sales/marketing are women, while 54.8% are men.
- The average sales/marketing age is 46 years old.
- The most common ethnicity of sales/marketing is White (78.2%), followed by Hispanic or Latino (9.8%), Unknown (4.4%) and Asian (4.1%).
- Sales/marketing are most in-demand in Phoenix, AZ.
- The technology industry is the highest-paying for sales/marketing.
- 7% of all sales/marketing are LGBT.
On this page
Sales/marketing demographics by:
Sales/marketing gender statistics
45.2% of sales/marketing are women and 54.8% of sales/marketing are men.
- Male, 54.8%
- Female, 45.2%
Sales/marketing gender ratio
| Gender | Percentages |
|---|---|
| Male | 54.8% |
| Female | 45.2% |
Sales/marketing gender pay gap
Women earn 84¢ for every $1 earned by men
Male income
$41,243
Female income
$34,707
Sales/marketing gender ratio over time
This data breaks down the percentage of men and women in sales/marketing positions over time. Currently, 45.2% of sales/marketing are female.
Sales/marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 41.88% | 58.12% |
| 2011 | 41.52% | 58.48% |
| 2012 | 42.19% | 57.81% |
| 2013 | 42.11% | 57.89% |
| 2014 | 40.16% | 59.84% |
| 2015 | 39.67% | 60.33% |
| 2016 | 39.54% | 60.46% |
| 2017 | 38.47% | 61.53% |
| 2018 | 54.31% | 45.69% |
| 2019 | 54.42% | 45.58% |
| 2020 | 53.49% | 46.51% |
| 2021 | 54.79% | 45.21% |
Sales/marketing related jobs gender ratio
We compared sales/marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Sales/Marketing | 55% | 45% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales/marketing demographics by race
The most common ethnicity among sales/marketing is White, which makes up 78.2% of all sales/marketing. Comparatively, 9.8% of sales/marketing are Hispanic or Latino and 4.4% of sales/marketing are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
Sales/marketing race
| Sales/marketing race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
Sales/marketing race and ethnicity over time
See how sales/marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales/marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
Sales/marketing wage gap by race
According to our data, unknown sales/marketing have the highest average salary compared to other ethnicities. Black or african american sales/marketing have the lowest average salary at $38,639.
| Ethnicity | Salary |
|---|---|
| Unknown | $43,483 |
| White | $41,834 |
| Black or African American | $38,639 |
| Asian | $41,410 |
| Hispanic or Latino | $40,998 |
Average sales/marketing age
See how the average age of sales/marketing varies based on ethnicity and gender.
Male
Female
Sales/marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
Sales/marketing age breakdown
The average age of sales/marketing is 40+ years years old, representing 71% of the sales/marketing population.
Sales/marketing age breakdown
| Sales/Marketing Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
Sales/marketing educational attainment
The most common degree for sales/marketing is bachelor's degree, with 62% of sales/marketing earning that degree. The second and third most common degree levels are associate degree degree at 16% and associate degree degree at 9%.
- Bachelor's, 62%
- Associate, 16%
- High School Diploma, 9%
- Master's, 7%
- Other Degrees, 6%
Sales/marketing by degree level
| Sales/marketing degree | Percentages |
|---|---|
| Bachelor's | 62% |
| Associate | 16% |
| High School Diploma | 9% |
| Master's | 7% |
| Other Degrees | 6% |
Sales/marketing jobs you might like
Sales/marketing wage gap by degree level
According to the data, sales/marketing with a Master's degree earn more than those without, at $55,352 annually. With a Doctorate degree, sales/marketing earn a median annual income of $51,679 compared to $47,720 for sales/marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $55,352 |
| High School Diploma or Less | $34,463 |
| Bachelor's Degree | $47,720 |
| Doctorate Degree | $51,679 |
| Some College/ Associate Degree | $34,431 |
Sales/marketing employment statistics
Most sales/marketing work for a private in the retail industry.
Company size where sales/marketing work
Below, you can see the size of companies where sales/marketing work.
Sales/marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 4% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 47% |
Sales/marketing jobs by company type
Employees with the sales/marketing job title have their preferences when it comes to working for a company. For instance, most sales/marketing prefer to work at private companies over public companies.
Sales/marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 43% |
| Private | 55% |
| Government | 1% |
Sales/marketing jobs by industry
The most common industries for sales/marketing are retail, manufacturing and professional.
Sales/marketing industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 22% |
| Retail | 11% |
| Manufacturing | 9% |
| Professional | 8% |
| Media | 6% |
| Technology | 6% |
| Health Care | 5% |
| Hospitality | 5% |
| Finance | 5% |
| Insurance | 4% |
| Pharmaceutical | 2% |
| Transportation | 2% |
| Telecommunication | 2% |
| Automotive | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Internet | 1% |
| Government | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Education | 1% |
| Start-up | 1% |
Sales/marketing turnover and employment statistics
Sales/marketing unemployment rate over time
The unemployment rate for sales/marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales/marketing unemployment rate by year
| Year | Sales/marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average sales/marketing tenure
The average sales/marketing stays at their job for 1-2 years, based on the 26,937 sales/marketing resumes in Zippia's database.
Sales/marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 22% |
| 1-2 years | 33% |
| 3-4 years | 14% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 11% |
Sales/marketing LGBT ratio compared to similar jobs
Review the percent of sales/marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales/Marketing | 7.25% | - |
| Retail Advertising Executive | 9.54% | 125,322 |
| Director Of Program Marketing | 9.86% | 164,905 |
| Media Traffic Manager | 16.11% | 13,091 |
Similar sales/marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Retail Advertising Executive | 9.54% | 125,322 |
| Director Of Program Marketing | 9.86% | 164,905 |
| Media Traffic Manager | 16.11% | 13,091 |
Foreign languages spoken by sales/marketing
The most common foreign language among sales/marketing is Spanish at 48.8%. The second-most popular foreign language spoken is French at 11.2% and Japanese is the third-most popular at 4.7%.
- Spanish, 48.8%
- French, 11.2%
- Japanese, 4.7%
- Mandarin, 4.5%
- Portuguese, 4.1%
- Other, 26.7%
Sales/marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.8% |
| French | 11.2% |
| Japanese | 4.7% |
| Mandarin | 4.5% |
| Portuguese | 4.1% |
| Other | 26.7% |
