Sales/marketing resume examples from 2025
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How to write a sales/marketing resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the sales/marketing role.
Step 1: Mention your current job title or the role you're pursuing.
Step 2: Include your years of experience in sales/marketing-related roles. Consider adding relevant company and industry experience as relevant to the job listing.
Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.
Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.
Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the sales/marketing position.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Use your Skills section to show you have the knowledge and technical ability to do the job. Here is how to make the most of your skills section and make sure you have the right keywords:
- Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
- Include as many relevant hard or technical sales/marketing skills as possible for each job you apply to.
- Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
Here are example skills to include in your “Area of Expertise” on a sales/marketing resume:
- Customer Relations
- Customer Service
- Digital Marketing
- Product Knowledge
- Business Development
- Real Estate
- Trade Shows
- Market Research
- SEO
- Account Management
- Retail Sales
- Cold Calls
- Product Line
- Customer Inquiries
- Sales Process
- POS
- Enterprise Sales
- Outbound Calls
- Sales Presentations
- PowerPoint
- Sales Reports
- Direct Sales
- Product Development
- Windows
- Sales Strategies
- Event Planning
- Store Management
Zippia’s AI can customize your resume for you.
How to structure your work experience
Next you should include your work experience. Structure your work experience section by listing your most recent experience first, followed by earlier roles in reverse chronological order.
Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
Include only recent, relevant jobs. Avoid including work experience over 20 years to avoid ageism.
Beneath each job, you should have bullet points to emphasize why you're the perfect fit for the sales/marketing.
How to write sales/marketing experience bullet points
Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
Here are great bullet points from sales/marketing resumes:
Work history example #1
Marketing Representative
State Farm
- Managed social media such as Facebook and Twitter to inform clients about new products/promotions.
- Experienced writing customer communication documents.
- Assisted employees and occasionally customers with payment plan accounts via phone and email.
- Facilitated ongoing communication with clients to ensure retention and satisfaction.
- Used multiple applications to gather necessary information to notify business partners regarding messages, inquiries and claim reports.
Work history example #2
Marketing Associate
Sysco Food Services of Hampton Roads
- Attended six months of Sysco training which included temporary management of the top-producing Marketing Associates' territories as needed and requested.
- Joined Sysco with the intention to pursue and grow specific market entry, penetration initiatives and grow sales of untapped opportunities.
- Optimized profitability for Sysco and customers through the sale of a vast portfolio of products.
- Attended sales seminars and meetings to improve sales techniques.
- Conducted cold calling on potential territorial accounts to offer and promote the Sysco Food Service brand.
Work history example #3
Manager/Marketing Director
Intel
- Received Digital Home Group Divisional award and two Spontaneous Recognition Awards (SRAs).
- Expanded and enhanced visibility for market research program used to provide documentation for strategic long-term planning and executive speaking opportunities.
- Developed and implemented geography-wide Go-To-Market plan for Intel Centrino Duo and Centrino Pro Mobile Technology platforms.
- Led the analytics and insights for Intel's paid digital marketing at a global level.
- Extended online marketing to Europe, China, Taiwan, Korea and major SE Asian countries.
Work history example #4
Marketing Associate
Anthem
- Created usage forecasts to accurately calculate ROI.
- Developed re-branding strategy, incorporating both the marketing and communications teams to update the website, intranet and all collateral.
- Utilized SPSS, mainframe SAS, WinCross and Excel to run reports for Director and Senior Analysts.
- Created and maintained social networking campaigns on Facebook & Twitter where none previously existed.
- Required Internet and Intranet website activities with webmasters, which included content refresh and new, postings.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
- The highest degree you have achieved.
- TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
- TField of study
- TAny honors, relevant coursework, achievements, or pertinent activities
Here are some examples of good education entries for resumes:
Bachelor's Degree in business
DeVry University, Oakbrook Terrace, IL
2015 - 2018
Master's Degree in business
Arizona State University, Phoenix, AZ
2003 - 2004
Highlight your sales/marketing certifications on your resume
If you have any additional certifications or education-like achievements, add them to the education section.
To list, use the full name of the certification and the organization that issued it, along with the date of achievement.
If you have any of these certifications, be sure to include them on your sales/marketing resume:
- Certified Sales Professional (CSP)
- Certified Management Accountant (CMA)
- Professional Certified Marketer (PCM)
- Certified Food Manager (CFM)
- International Accredited Business Accountant (IABA)
- Communication Management Professional (CMP)
- Certified Advertising Specialist (CAS)
- Program Management Professional (PgMP)
- Certified Energy Manager (CEM)
- Project Management Professional (PMP)