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Sales/marketing salary
Average sales/marketing salary
$41,130
Understanding Sales/Marketing Salaries
The average salary for sales and marketing professionals in the United States is approximately $41,130 per year, translating to about $20 per hour. However, earnings can significantly vary based on factors such as geographic location, industry sector, and level of experience.
Salary by State
Some states offer higher salaries due to demand for skilled sales and marketing professionals. For instance, states like California and New York typically provide competitive compensation packages. Understanding local market conditions can guide job seekers when considering relocation or job offers.
Highest Paying Industries
Industries such as technology, pharmaceuticals, and finance often have the highest-paying sales and marketing positions. These sectors not only offer lucrative salaries but also opportunities for career advancement. It is essential for professionals to research industry trends and salary ranges to negotiate effectively during the job application process.
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Where can a Sales/Marketing earn more?
Average sales/marketing salary by state
The highest-paying states for sales/marketing are New Jersey, New York, and Connecticut. The lowest average sales/marketing salary states are Nebraska, Missouri, and Kansas.
- State view
- County view
Highest paying states for sales/marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $60,854 | $29.26 |
| 2 | Pennsylvania | $60,701 | $29.18 |
| 3 | New York | $61,266 | $29.45 |
| 4 | Maine | $50,033 | $24.05 |
| 5 | New Jersey | $61,522 | $29.58 |
| 6 | New Hampshire | $45,050 | $21.66 |
| 7 | Texas | $41,568 | $19.98 |
| 8 | Vermont | $48,790 | $23.46 |
| 9 | Virginia | $46,014 | $22.12 |
| 10 | Massachusetts | $58,256 | $28.01 |
| 11 | Hawaii | $45,744 | $21.99 |
| 12 | Rhode Island | $47,610 | $22.89 |
| 13 | California | $48,878 | $23.50 |
| 14 | Delaware | $51,077 | $24.56 |
| 15 | Ohio | $41,948 | $20.17 |
| 16 | West Virginia | $48,212 | $23.18 |
| 17 | District of Columbia | $48,081 | $23.12 |
| 18 | Arizona | $40,192 | $19.32 |
| 19 | Maryland | $45,970 | $22.10 |
| 20 | Michigan | $41,863 | $20.13 |
| 21 | Nevada | $36,713 | $17.65 |
| 22 | Wisconsin | $37,071 | $17.82 |
| 23 | Minnesota | $36,069 | $17.34 |
| 24 | Louisiana | $39,416 | $18.95 |
| 25 | North Dakota | $34,054 | $16.37 |
| 26 | Illinois | $40,515 | $19.48 |
| 27 | North Carolina | $35,130 | $16.89 |
| 28 | Indiana | $37,992 | $18.27 |
| 29 | Florida | $35,646 | $17.14 |
| 30 | Wyoming | $31,705 | $15.24 |
| 31 | Washington | $39,472 | $18.98 |
| 32 | Kentucky | $35,115 | $16.88 |
| 33 | Colorado | $32,740 | $15.74 |
| 34 | South Dakota | $34,054 | $16.37 |
| 35 | Alabama | $35,260 | $16.95 |
| 36 | Arkansas | $32,192 | $15.48 |
| 37 | Alaska | $32,199 | $15.48 |
| 38 | Oregon | $32,484 | $15.62 |
| 39 | New Mexico | $34,077 | $16.38 |
| 40 | Mississippi | $34,940 | $16.80 |
| 41 | Tennessee | $32,061 | $15.41 |
| 42 | Nebraska | $31,069 | $14.94 |
| 43 | Georgia | $32,530 | $15.64 |
| 44 | Kansas | $30,202 | $14.52 |
| 45 | South Carolina | $33,044 | $15.89 |
| 46 | Montana | $30,146 | $14.49 |
| 47 | Iowa | $32,192 | $15.48 |
| 48 | Utah | $29,228 | $14.05 |
| 49 | Oklahoma | $31,903 | $15.34 |
| 50 | Idaho | $29,663 | $14.26 |
| 51 | Missouri | $31,067 | $14.94 |
Highest paying cities for sales/marketing
The highest-paying cities for sales/marketing are New York, NY, Philadelphia, PA, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $61,511 | $29.57 |
| 2 | Philadelphia, PA | $61,381 | $29.51 |
| 3 | Boston, MA | $58,135 | $27.95 |
| 4 | Los Angeles, CA | $48,568 | $23.35 |
| 5 | Washington, DC | $48,050 | $23.10 |
| 6 | Springfield, VA | $47,971 | $23.06 |
| 7 | Baltimore, MD | $46,097 | $22.16 |
| 8 | San Antonio, TX | $42,918 | $20.63 |
| 9 | Detroit, MI | $42,250 | $20.31 |
| 10 | Columbus, OH | $40,990 | $19.71 |
| 11 | Phoenix, AZ | $40,080 | $19.27 |
| 12 | Seattle, WA | $39,634 | $19.05 |
| 13 | Richmond, IN | $38,748 | $18.63 |
| 14 | Green Bay, WI | $37,801 | $18.17 |
| 15 | Springfield, IL | $37,398 | $17.98 |
| 16 | Las Vegas, NV | $36,900 | $17.74 |
| 17 | Rochester, MN | $36,481 | $17.54 |
| 18 | Raleigh, NC | $36,308 | $17.46 |
| 19 | Miami, FL | $36,146 | $17.38 |
| 20 | Montgomery, AL | $35,290 | $16.97 |
Sales/Marketing are the most in-demand in these five cities:
Sales/marketing salary details
A sales/marketing's salary ranges from $23,000 a year at the 10th percentile to $70,000 at the 90th percentile.
What is a sales/marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $70,000 | $5,833 | $34 |
| 75th Percentile | $54,000 | $4,500 | $26 |
| Average | $41,130 | $3,428 | $20 |
| 25th Percentile | $30,000 | $2,500 | $14 |
| 10th Percentile | $23,000 | $1,917 | $11 |
Highest paying sales/marketing jobs
The highest paying types of sales/marketing are sales and marketing vice president, director of sales and marketing, and marketing lead.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing/Sales Representative | $62,917 | $5,243 | $30.25 | 274,768 |
| Marketing Representative | $47,377 | $3,948 | $22.78 | 217,886 |
| Marketing Administrator | $68,147 | $5,679 | $32.76 | 127,569 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
Top companies hiring sales/marketing now:
Which companies pay sales/marketing the most?
Sales/marketing salaries at KLA and Meta are the highest-paying according to our most recent salary estimates. In addition, the average sales/marketing salary at companies like Accenture and Cummins are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | KLA | $130,340 | $62.66 |
| 2 | Meta | $129,295 | $62.16 |
| 3 | Accenture | $125,242 | $60.21 |
| 4 | Cummins | $92,256 | $44.35 |
| 5 | Schlumberger | $91,426 | $43.95 |
| 6 | SAMSUNG SDS | $79,809 | $38.37 |
| 7 | Red Hat | $78,624 | $37.80 |
| 8 | ALOHA | $77,286 | $37.16 |
| 9 | Sony Electronics | $76,808 | $36.93 |
| 10 | New York Life Insurance | $66,733 | $32.08 |
| 11 | Encompass Health | $65,654 | $31.56 |
| 12 | Concierge Home Care | $65,532 | $31.51 |
| 13 | Amazon | $61,775 | $29.70 |
| 14 | Unique Software Development | $59,846 | $28.77 |
| 15 | Symmetry Financial Group | $56,030 | $26.94 |
| 16 | NBCUniversal | $55,122 | $26.50 |
| 17 | Mutual of Omaha | $53,957 | $25.94 |
| 18 | Transpo Group | $53,716 | $25.82 |
| 19 | AmeriLife | $52,714 | $25.34 |
| 20 | Townsquare Media | $50,439 | $24.25 |
Wage gap by gender, race and education
Sales/Marketing salary by industry
The average sales/marketing salary varies across industries:
- The average sales/marketing salary in the technology industry is $49,506, the highest of any industry.
- The average sales/marketing salary in the finance industry is $44,933.
- Sales/marketing in the retail industry earn an average salary of $35,461, the lowest of any industry.
Highest paying industries for sales/marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $49,506 | $23.80 |
| 2 | Finance | $44,933 | $21.60 |
| 3 | Media | $41,773 | $20.08 |
| 4 | Health Care | $39,328 | $18.91 |
| 5 | Manufacturing | $37,404 | $17.98 |
| 6 | Hospitality | $37,040 | $17.81 |
| 7 | Professional | $35,735 | $17.18 |
| 8 | Retail | $35,461 | $17.05 |
High paying sales/marketing jobs
Sales/marketing salary trends
The average sales/marketing salary has risen by $9,530 over the last ten years. In 2014, the average sales/marketing earned $31,600 annually, but today, they earn $41,130 a year. That works out to a 12% change in pay for sales/marketing over the last decade.
Compare sales/marketing salaries for cities or states with the national average over time.
Average sales/marketing salary over time
Compare sales/marketing salaries for individual cities or states with the national average.
Sales/marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $41,100 | $19.77 | +4.3% |
| 2024 | $39,400 | $18.93 | +1.9% |
| 2023 | $38,600 | $18.57 | +2.5% |
| 2022 | $37,600 | $18.10 | +2.6% |
| 2021 | $36,700 | $17.63 | +3.5% |
Recently added sales/marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Deckers Outdoor | Sales | Denver, CO | 06/30/2025 | $34,436 |
| Sears | Sales Marketing +Bonus) | Madison, WI | 06/29/2025 | $21,914 |
| Get It-Marketing | Sales-Remote | Baltimore, MD | 06/29/2025 | $35,000 |
| Get It-Marketing | Sales-Remote | Tyler, TX | 06/29/2025 | $29,000 |
| Get It-Marketing | Sales-Remote | WFH | Chicago, IL | 06/29/2025 | $35,000 |
| Get It-Marketing | Sales-Remote | WFH | Raleigh, NC | 06/29/2025 | $35,000 |
| Mel Thom Events LLC | Copy of Sales/Marketing (Brand Ambassador) No Experience Needed | Seattle, WA | 06/29/2025 | $73,045 |
| MLM Home Improvement | Sales | Gaithersburg, MD | 06/28/2025 | $34,000 |
| Catholic Funeral & Cemetery Services | Sales | Fremont, CA | 06/28/2025 | $50,000 |
| MLM Home Improvement | Sales | New Castle, DE | 06/28/2025 | $34,000 |
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