Sales/marketing vs director of sales and marketing

The differences between sales/marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales/marketing and a director of sales and marketing. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Sales/marketing vs director of sales and marketing overview

	Sales/Marketing	Director Of Sales And Marketing
Yearly salary	$41,130	$117,348
Hourly rate	$19.77	$56.42
Growth rate	5%	5%
Number of jobs	175,318	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 75%
Average age	46	46
Years of experience	8	8

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Sales/marketing vs director of sales and marketing salary

Sales/marketing and directors of sales and marketing have different pay scales, as shown below.

	Sales/Marketing	Director Of Sales And Marketing
Average salary	$41,130	$117,348
Salary range	Between $23,000 And $70,000	Between $73,000 And $188,000
Highest paying City	New York, NY	Urban Honolulu, HI
Highest paying state	New Jersey	Hawaii
Best paying company	KLA	Quidel
Best paying industry	Technology	Manufacturing

Differences between sales/marketing and director of sales and marketing education

There are a few differences between a sales/marketing and a director of sales and marketing in terms of educational background:

	Sales/Marketing	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Sales/marketing vs director of sales and marketing demographics

Here are the differences between sales/marketing' and directors of sales and marketing' demographics:

	Sales/Marketing	Director Of Sales And Marketing
Average age	46	46
Gender ratio	Male, 54.8% Female, 45.2%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between sales/marketing and director of sales and marketing duties and responsibilities

Sales/marketing example responsibilities.

Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
Develop qualified leads and new account opportunities for SAAS cloud management.
Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Sales/marketing vs director of sales and marketing skills

Common sales/marketing skills

Customer Relations, 21%
Customer Service, 15%
Digital Marketing, 14%
Product Knowledge, 13%
Business Development, 4%
Facebook, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Sales/Marketing
Sales/Marketing vs Director Of Sales And Marketing

Updated January 8, 2025

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