Sales/marketing vs marketing account executive

The differences between sales/marketing and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing account executive takes usually requires 8-10 years. Additionally, a marketing account executive has an average salary of $52,986, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Sales/marketing vs marketing account executive overview

	Sales/Marketing	Marketing Account Executive
Yearly salary	$41,130	$52,986
Hourly rate	$19.77	$25.47
Growth rate	5%	10%
Number of jobs	175,318	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 80%
Average age	46	39
Years of experience	8	10

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Sales/marketing vs marketing account executive salary

Sales/marketing and marketing account executives have different pay scales, as shown below.

	Sales/Marketing	Marketing Account Executive
Average salary	$41,130	$52,986
Salary range	Between $23,000 And $70,000	Between $36,000 And $75,000
Highest paying City	New York, NY	Reston, VA
Highest paying state	New Jersey	Virginia
Best paying company	KLA	Google
Best paying industry	Technology	Finance

Differences between sales/marketing and marketing account executive education

There are a few differences between a sales/marketing and a marketing account executive in terms of educational background:

	Sales/Marketing	Marketing Account Executive
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Sales/marketing vs marketing account executive demographics

Here are the differences between sales/marketing' and marketing account executives' demographics:

	Sales/Marketing	Marketing Account Executive
Average age	46	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between sales/marketing and marketing account executive duties and responsibilities

Sales/marketing example responsibilities.

Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
Develop qualified leads and new account opportunities for SAAS cloud management.
Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Sales/marketing vs marketing account executive skills

Common sales/marketing skills

Customer Relations, 21%
Customer Service, 15%
Digital Marketing, 14%
Product Knowledge, 13%
Business Development, 4%
Facebook, 3%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

Sales/Marketing vs. similar jobs

Sales/Marketing related careers

Sales/Marketing related jobs

Sales/Marketing jobs by location

Zippia Careers
Executive Management Industry
Sales/Marketing
Sales/Marketing vs Marketing Account Executive

Updated January 8, 2025

Browse executive management jobs