Sales/marketing vs marketing administrator

The differences between sales/marketing and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Sales/marketing vs marketing administrator overview

	Sales/Marketing	Marketing Administrator
Yearly salary	$41,130	$68,147
Hourly rate	$19.77	$32.76
Growth rate	5%	19%
Number of jobs	175,318	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 70%
Average age	46	37
Years of experience	8	6

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Sales/marketing vs marketing administrator salary

Sales/marketing and marketing administrators have different pay scales, as shown below.

	Sales/Marketing	Marketing Administrator
Average salary	$41,130	$68,147
Salary range	Between $23,000 And $70,000	Between $46,000 And $99,000
Highest paying City	New York, NY	Dover, DE
Highest paying state	New Jersey	Alaska
Best paying company	KLA	Fox News
Best paying industry	Technology	Finance

Differences between sales/marketing and marketing administrator education

There are a few differences between a sales/marketing and a marketing administrator in terms of educational background:

	Sales/Marketing	Marketing Administrator
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Sales/marketing vs marketing administrator demographics

Here are the differences between sales/marketing' and marketing administrators' demographics:

	Sales/Marketing	Marketing Administrator
Average age	46	37
Gender ratio	Male, 54.8% Female, 45.2%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	10%

Differences between sales/marketing and marketing administrator duties and responsibilities

Sales/marketing example responsibilities.

Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
Develop qualified leads and new account opportunities for SAAS cloud management.
Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Sales/marketing vs marketing administrator skills

Common sales/marketing skills

Customer Relations, 21%
Customer Service, 15%
Digital Marketing, 14%
Product Knowledge, 13%
Business Development, 4%
Facebook, 3%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Sales/Marketing
Sales/Marketing vs Marketing Administrator

Updated January 8, 2025

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