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Sales/marketing vs marketing and sales coordinator

The differences between sales/marketing and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing and sales coordinator takes usually requires 4-6 years. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Sales/marketing vs marketing and sales coordinator overview

Sales/MarketingMarketing And Sales Coordinator
Yearly salary$41,130$45,306
Hourly rate$19.77$21.78
Growth rate5%19%
Number of jobs175,31889,923
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Average age4637
Years of experience86

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Sales/marketing vs marketing and sales coordinator salary

Sales/marketing and marketing and sales coordinators have different pay scales, as shown below.

Sales/MarketingMarketing And Sales Coordinator
Average salary$41,130$45,306
Salary rangeBetween $23,000 And $70,000Between $33,000 And $61,000
Highest paying CityNew York, NYAlameda, CA
Highest paying stateNew JerseyDelaware
Best paying companyKLAAIG
Best paying industryTechnologyProfessional

Differences between sales/marketing and marketing and sales coordinator education

There are a few differences between a sales/marketing and a marketing and sales coordinator in terms of educational background:

Sales/MarketingMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales/marketing vs marketing and sales coordinator demographics

Here are the differences between sales/marketing' and marketing and sales coordinators' demographics:

Sales/MarketingMarketing And Sales Coordinator
Average age4637
Gender ratioMale, 54.8% Female, 45.2%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage7%10%

Differences between sales/marketing and marketing and sales coordinator duties and responsibilities

Sales/marketing example responsibilities.

  • Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
  • Develop qualified leads and new account opportunities for SAAS cloud management.
  • Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
  • Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Sales/marketing vs marketing and sales coordinator skills

Common sales/marketing skills
  • Customer Relations, 21%
  • Customer Service, 15%
  • Digital Marketing, 14%
  • Product Knowledge, 13%
  • Business Development, 4%
  • Facebook, 3%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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