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The differences between sales/marketing and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing and sales coordinator takes usually requires 4-6 years. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $41,130 average annual salary of a sales/marketing.
The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Sales/Marketing | Marketing And Sales Coordinator | |
| Yearly salary | $41,130 | $45,306 |
| Hourly rate | $19.77 | $21.78 |
| Growth rate | 5% | 19% |
| Number of jobs | 175,318 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 78% |
| Average age | 46 | 37 |
| Years of experience | 8 | 6 |
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Sales/marketing and marketing and sales coordinators have different pay scales, as shown below.
| Sales/Marketing | Marketing And Sales Coordinator | |
| Average salary | $41,130 | $45,306 |
| Salary range | Between $23,000 And $70,000 | Between $33,000 And $61,000 |
| Highest paying City | New York, NY | Alameda, CA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | KLA | AIG |
| Best paying industry | Technology | Professional |
There are a few differences between a sales/marketing and a marketing and sales coordinator in terms of educational background:
| Sales/Marketing | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales/marketing' and marketing and sales coordinators' demographics:
| Sales/Marketing | Marketing And Sales Coordinator | |
| Average age | 46 | 37 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |