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The differences between sales/marketing and marketing/business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing/business development takes usually requires 8-10 years. Additionally, a marketing/business development has an average salary of $73,303, which is higher than the $41,130 average annual salary of a sales/marketing.
The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing/business development are product development, email campaigns, and business development.
| Sales/Marketing | Marketing/Business Development | |
| Yearly salary | $41,130 | $73,303 |
| Hourly rate | $19.77 | $35.24 |
| Growth rate | 5% | 10% |
| Number of jobs | 175,318 | 184,993 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 74% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
Sales/marketing and marketing/business development have different pay scales, as shown below.
| Sales/Marketing | Marketing/Business Development | |
| Average salary | $41,130 | $73,303 |
| Salary range | Between $23,000 And $70,000 | Between $48,000 And $111,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | Massachusetts |
| Best paying company | KLA | Salesforce |
| Best paying industry | Technology | Finance |
There are a few differences between a sales/marketing and a marketing/business development in terms of educational background:
| Sales/Marketing | Marketing/Business Development | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales/marketing' and marketing/business development' demographics:
| Sales/Marketing | Marketing/Business Development | |
| Average age | 46 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 52.7% Female, 47.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |