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Sales/marketing vs marketing consultant

The differences between sales/marketing and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Sales/marketing vs marketing consultant overview

Sales/MarketingMarketing Consultant
Yearly salary$41,130$70,593
Hourly rate$19.77$33.94
Growth rate5%19%
Number of jobs175,31888,935
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Average age4637
Years of experience86

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Sales/marketing vs marketing consultant salary

Sales/marketing and marketing consultants have different pay scales, as shown below.

Sales/MarketingMarketing Consultant
Average salary$41,130$70,593
Salary rangeBetween $23,000 And $70,000Between $44,000 And $112,000
Highest paying CityNew York, NYWilmington, DE
Highest paying stateNew JerseyDelaware
Best paying companyKLAMeta
Best paying industryTechnologyTechnology

Differences between sales/marketing and marketing consultant education

There are a few differences between a sales/marketing and a marketing consultant in terms of educational background:

Sales/MarketingMarketing Consultant
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales/marketing vs marketing consultant demographics

Here are the differences between sales/marketing' and marketing consultants' demographics:

Sales/MarketingMarketing Consultant
Average age4637
Gender ratioMale, 54.8% Female, 45.2%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage7%10%

Differences between sales/marketing and marketing consultant duties and responsibilities

Sales/marketing example responsibilities.

  • Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
  • Develop qualified leads and new account opportunities for SAAS cloud management.
  • Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
  • Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.
    • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
    • Show more

Sales/marketing vs marketing consultant skills

Common sales/marketing skills
  • Customer Relations, 21%
  • Customer Service, 15%
  • Digital Marketing, 14%
  • Product Knowledge, 13%
  • Business Development, 4%
  • Facebook, 3%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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Updated January 8, 2025

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