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The differences between sales/marketing and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $41,130 average annual salary of a sales/marketing.
The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Sales/Marketing | Marketing Coordinator | |
| Yearly salary | $41,130 | $48,326 |
| Hourly rate | $19.77 | $23.23 |
| Growth rate | 5% | 19% |
| Number of jobs | 175,318 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 80% |
| Average age | 46 | 37 |
| Years of experience | 8 | 6 |
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Sales/marketing and marketing coordinators have different pay scales, as shown below.
| Sales/Marketing | Marketing Coordinator | |
| Average salary | $41,130 | $48,326 |
| Salary range | Between $23,000 And $70,000 | Between $34,000 And $67,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | KLA | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between a sales/marketing and a marketing coordinator in terms of educational background:
| Sales/Marketing | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales/marketing' and marketing coordinators' demographics:
| Sales/Marketing | Marketing Coordinator | |
| Average age | 46 | 37 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |