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The differences between sales/marketing and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $41,130 average annual salary of a sales/marketing.
The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Sales/Marketing | Marketing Executive | |
| Yearly salary | $41,130 | $73,499 |
| Hourly rate | $19.77 | $35.34 |
| Growth rate | 5% | 10% |
| Number of jobs | 175,318 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 70% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Sales/marketing and marketing executives have different pay scales, as shown below.
| Sales/Marketing | Marketing Executive | |
| Average salary | $41,130 | $73,499 |
| Salary range | Between $23,000 And $70,000 | Between $49,000 And $108,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | Nevada |
| Best paying company | KLA | Microsoft |
| Best paying industry | Technology | Retail |
There are a few differences between a sales/marketing and a marketing executive in terms of educational background:
| Sales/Marketing | Marketing Executive | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales/marketing' and marketing executives' demographics:
| Sales/Marketing | Marketing Executive | |
| Average age | 46 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |