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Sales/marketing vs marketing representative

The differences between sales/marketing and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing representative takes usually requires 4-6 years. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Sales/marketing vs marketing representative overview

Sales/MarketingMarketing Representative
Yearly salary$41,130$47,376
Hourly rate$19.77$22.78
Growth rate5%19%
Number of jobs175,318217,886
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 68%
Average age4637
Years of experience86

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Sales/marketing vs marketing representative salary

Sales/marketing and marketing representatives have different pay scales, as shown below.

Sales/MarketingMarketing Representative
Average salary$41,130$47,376
Salary rangeBetween $23,000 And $70,000Between $28,000 And $77,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew JerseyWashington
Best paying companyKLAAmazon
Best paying industryTechnologyFinance

Differences between sales/marketing and marketing representative education

There are a few differences between a sales/marketing and a marketing representative in terms of educational background:

Sales/MarketingMarketing Representative
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales/marketing vs marketing representative demographics

Here are the differences between sales/marketing' and marketing representatives' demographics:

Sales/MarketingMarketing Representative
Average age4637
Gender ratioMale, 54.8% Female, 45.2%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage7%10%

Differences between sales/marketing and marketing representative duties and responsibilities

Sales/marketing example responsibilities.

  • Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
  • Develop qualified leads and new account opportunities for SAAS cloud management.
  • Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
  • Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.
  • Show more

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Sales/marketing vs marketing representative skills

Common sales/marketing skills
  • Customer Relations, 21%
  • Customer Service, 15%
  • Digital Marketing, 14%
  • Product Knowledge, 13%
  • Business Development, 4%
  • Facebook, 3%
Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%

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