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Sales/marketing vs marketing/sales representative

The differences between sales/marketing and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing/sales representative takes usually requires 2-4 years. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Sales/marketing vs marketing/sales representative overview

Sales/MarketingMarketing/Sales Representative
Yearly salary$41,130$62,917
Hourly rate$19.77$30.25
Growth rate5%4%
Number of jobs175,318274,768
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 66%
Average age4647
Years of experience84

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Sales/marketing vs marketing/sales representative salary

Sales/marketing and marketing/sales representatives have different pay scales, as shown below.

Sales/MarketingMarketing/Sales Representative
Average salary$41,130$62,917
Salary rangeBetween $23,000 And $70,000Between $42,000 And $92,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateNew JerseyNew Hampshire
Best paying companyKLABosch USA
Best paying industryTechnologyFinance

Differences between sales/marketing and marketing/sales representative education

There are a few differences between a sales/marketing and a marketing/sales representative in terms of educational background:

Sales/MarketingMarketing/Sales Representative
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Sales/marketing vs marketing/sales representative demographics

Here are the differences between sales/marketing' and marketing/sales representatives' demographics:

Sales/MarketingMarketing/Sales Representative
Average age4647
Gender ratioMale, 54.8% Female, 45.2%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between sales/marketing and marketing/sales representative duties and responsibilities

Sales/marketing example responsibilities.

  • Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
  • Develop qualified leads and new account opportunities for SAAS cloud management.
  • Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
  • Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.
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Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Sales/marketing vs marketing/sales representative skills

Common sales/marketing skills
  • Customer Relations, 21%
  • Customer Service, 15%
  • Digital Marketing, 14%
  • Product Knowledge, 13%
  • Business Development, 4%
  • Facebook, 3%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%

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