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The differences between sales/marketing and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing & sales specialist takes usually requires 4-6 years. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $41,130 average annual salary of a sales/marketing.
The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Sales/Marketing | Marketing & Sales Specialist | |
| Yearly salary | $41,130 | $54,214 |
| Hourly rate | $19.77 | $26.06 |
| Growth rate | 5% | 19% |
| Number of jobs | 175,318 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Average age | 46 | 37 |
| Years of experience | 8 | 6 |
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Sales/marketing and marketing & sales specialists have different pay scales, as shown below.
| Sales/Marketing | Marketing & Sales Specialist | |
| Average salary | $41,130 | $54,214 |
| Salary range | Between $23,000 And $70,000 | Between $37,000 And $78,000 |
| Highest paying City | New York, NY | Renton, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | KLA | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a sales/marketing and a marketing & sales specialist in terms of educational background:
| Sales/Marketing | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales/marketing' and marketing & sales specialists' demographics:
| Sales/Marketing | Marketing & Sales Specialist | |
| Average age | 46 | 37 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |