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Sales/marketing vs marketing supervisor

The differences between sales/marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Sales/marketing vs marketing supervisor overview

Sales/MarketingMarketing Supervisor
Yearly salary$41,130$64,304
Hourly rate$19.77$30.92
Growth rate5%10%
Number of jobs175,31874,956
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 71%
Average age4639
Years of experience810

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Sales/marketing vs marketing supervisor salary

Sales/marketing and marketing supervisors have different pay scales, as shown below.

Sales/MarketingMarketing Supervisor
Average salary$41,130$64,304
Salary rangeBetween $23,000 And $70,000Between $45,000 And $90,000
Highest paying CityNew York, NYDix Hills, NY
Highest paying stateNew JerseyNew York
Best paying companyKLAHalliburton
Best paying industryTechnologyRetail

Differences between sales/marketing and marketing supervisor education

There are a few differences between a sales/marketing and a marketing supervisor in terms of educational background:

Sales/MarketingMarketing Supervisor
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales/marketing vs marketing supervisor demographics

Here are the differences between sales/marketing' and marketing supervisors' demographics:

Sales/MarketingMarketing Supervisor
Average age4639
Gender ratioMale, 54.8% Female, 45.2%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between sales/marketing and marketing supervisor duties and responsibilities

Sales/marketing example responsibilities.

  • Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
  • Develop qualified leads and new account opportunities for SAAS cloud management.
  • Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
  • Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.
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Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
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Sales/marketing vs marketing supervisor skills

Common sales/marketing skills
  • Customer Relations, 21%
  • Customer Service, 15%
  • Digital Marketing, 14%
  • Product Knowledge, 13%
  • Business Development, 4%
  • Facebook, 3%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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