Sales/marketing vs sales and marketing manager

The differences between sales/marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $41,130 average annual salary of a sales/marketing.

The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Sales/marketing vs sales and marketing manager overview

	Sales/Marketing	Sales And Marketing Manager
Yearly salary	$41,130	$81,953
Hourly rate	$19.77	$39.40
Growth rate	5%	10%
Number of jobs	175,318	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 72%
Average age	46	39
Years of experience	8	10

What does a sales/marketing do?

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Sales/marketing vs sales and marketing manager salary

Sales/marketing and sales and marketing managers have different pay scales, as shown below.

	Sales/Marketing	Sales And Marketing Manager
Average salary	$41,130	$81,953
Salary range	Between $23,000 And $70,000	Between $43,000 And $154,000
Highest paying City	New York, NY	Yonkers, NY
Highest paying state	New Jersey	New York
Best paying company	KLA	Meta
Best paying industry	Technology	Technology

Differences between sales/marketing and sales and marketing manager education

There are a few differences between a sales/marketing and a sales and marketing manager in terms of educational background:

	Sales/Marketing	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Sales/marketing vs sales and marketing manager demographics

Here are the differences between sales/marketing' and sales and marketing managers' demographics:

	Sales/Marketing	Sales And Marketing Manager
Average age	46	39
Gender ratio	Male, 54.8% Female, 45.2%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between sales/marketing and sales and marketing manager duties and responsibilities

Sales/marketing example responsibilities.

Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
Develop qualified leads and new account opportunities for SAAS cloud management.
Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Sales/marketing vs sales and marketing manager skills

Common sales/marketing skills

Customer Relations, 21%
Customer Service, 15%
Digital Marketing, 14%
Product Knowledge, 13%
Business Development, 4%
Facebook, 3%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Sales/Marketing
Sales/Marketing vs Sales And Marketing Manager

Updated January 8, 2025

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