What does a sales/marketing do?
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Sales/marketing responsibilities
Here are examples of responsibilities from real sales/marketing resumes:
- Lead small business strategic marketing team to deliver products, services and solutions, ensuring corporate ROI targets achieve.
- Develop qualified leads and new account opportunities for SAAS cloud management.
- Develop and maintain social media marketing channels, manage SEM campaign, and conduct online marketing research.
- Manage shelf standards and conditions, tagging, rotating, and placing POS materials for products on shelf.
- Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
- Manage and negotiate sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.
- Utilize photoshop create handbills, maintain program's Facebook page/social media presence
- Manage Facebook and twitter accounts for the hotel demonstrating professionalism while using social media.
- Work daily on SAM ordering program, SalesForce contact database utility, prospecting/making cold calls and upselling/penetrating current accounts.
- Track all sales activity and metrics using SalesForce.
- Use Photoshop to enhance and resize photos to be print.
- Direct sales of SaaS tools for eCRM and data analytics.
- Represent cloud base (SaaS), unify collaboration platform.
- Use twitter to drive customers to website, special offers and deals.
- Train global corporate communications team in SharePoint, HTML, and design.
Sales/marketing skills and personality traits
We calculated that 21% of Sales/Marketing are proficient in Customer Relations, Customer Service, and Digital Marketing. They’re also known for soft skills such as Leadership skills, Customer-service skills, and Analytical skills.
We break down the percentage of Sales/Marketing that have these skills listed on their resume here:
- Customer Relations, 21%
Validated customer relations with existing accounts and pursued potential accounts, inventoried and monitored fleet, performed prevalent office tasks.
- Customer Service, 15%
Generated new business by delivering superior value priced leading edge technical capability with a strong focus on customer service.
- Digital Marketing, 14%
Planned and executed Digital Marketing Seminar at Knoxville Chamber for small business owners.
- Product Knowledge, 13%
Maintained friendly and professional customer interactions by sharing product knowledge with customers while making personal recommendations.
- Business Development, 4%
Guaranteed accuracy and creative design in writing all marketing copy for listings, magazines advertisements, and new business development advertisement.
- Facebook, 3%
Developed and launched social media marketing programs utilizing Facebook and Twitter.
Common skills that a sales/marketing uses to do their job include "customer relations," "customer service," and "digital marketing." You can find details on the most important sales/marketing responsibilities below.
Leadership skills. The most essential soft skill for a sales/marketing to carry out their responsibilities is leadership skills. This skill is important for the role because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Additionally, a sales/marketing resume shows how their duties depend on leadership skills: "promoted to leadership level within direct sales group. "
Customer-service skills. Another essential skill to perform sales/marketing duties is customer-service skills. Sales/marketing responsibilities require that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Sales/marketing also use customer-service skills in their role according to a real resume snippet: "performed direct sale interaction with current/potential customer. "
Analytical skills. This is an important skill for sales/marketing to perform their duties. For an example of how sales/marketing responsibilities depend on this skill, consider that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a sales/marketing: "performed market analysis and direct sales activities to increase subscriber count and or revenue per sub. ".
Communication skills. sales/marketing responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example shows what sales/marketing do with communication skills on a typical day: "solicit new and existing accounts, cold calls and outside sales calls and written communication. "
The three companies that hire the most sales/marketings are:
- Mutual of Omaha784 sales/marketing jobs
- Menards259 sales/marketing jobs
- Symmetry Financial Group82 sales/marketing jobs
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Compare different sales/marketing
Sales/marketing vs. Marketing and sales coordinator
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
These skill sets are where the common ground ends though. The responsibilities of a sales/marketing are more likely to require skills like "customer relations," "digital marketing," "product knowledge," and "real estate." On the other hand, a job as a marketing and sales coordinator requires skills like "marketing campaigns," "crm," "salesforce," and "customer database." As you can see, what employees do in each career varies considerably.
Marketing and sales coordinators really shine in the professional industry with an average salary of $44,631. Comparatively, sales/marketing tend to make the most money in the technology industry with an average salary of $49,506.marketing and sales coordinators tend to reach similar levels of education than sales/marketing. In fact, marketing and sales coordinators are 0.2% less likely to graduate with a Master's Degree and 0.3% less likely to have a Doctoral Degree.Sales/marketing vs. Marketing/sales representative
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that sales/marketing responsibilities requires skills like "digital marketing," "instagram," "real estate," and "enterprise applications." But a marketing/sales representative might use other skills in their typical duties, such as, "sales rep," "sales territory," "media sales," and "sales quota."
On average, marketing/sales representatives earn a higher salary than sales/marketing. Some industries support higher salaries in each profession. Interestingly enough, marketing/sales representatives earn the most pay in the finance industry with an average salary of $83,700. Whereas sales/marketing have higher pay in the technology industry, with an average salary of $49,506.In general, marketing/sales representatives achieve similar levels of education than sales/marketing. They're 1.9% less likely to obtain a Master's Degree while being 0.3% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for sales/marketings in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Sales/marketing vs. Marketing and sales associate
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a sales/marketing is likely to be skilled in "real estate," "enterprise applications," "account management," and "retail sales," while a typical marketing and sales associate is skilled in "customer satisfaction," "brand management," "salesforce," and "market trends."
Marketing and sales associates make a very good living in the technology industry with an average annual salary of $47,973. On the other hand, sales/marketing are paid the highest salary in the technology industry, with average annual pay of $49,506.When it comes to education, marketing and sales associates tend to earn similar degree levels compared to sales/marketing. In fact, they're 0.6% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Sales/marketing vs. Marketing & sales specialist
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Types of sales/marketing
Updated January 8, 2025
