How to hire a sales officer

How to hire a sales officer, step by step

Here's a step-by-step sales officer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales officer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales officer
• Step 8: Go through the hiring process checklist

What does a sales officer do?

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1. Identify your hiring needs

   Before you post your sales officer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a sales officer for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales officer's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales officers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents sales officer salaries for various positions.

   Type of Sales Officer	Description	Hourly rate
   Sales Officer	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$45-95
   Sales And Marketing Consultant	A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing... Show more	$15-43
   Business Development Sales Manager	A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients... Show more	$32-86

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Treasury
   • Client Facing
   • Cash Management
   • Customer Service
   • Client Relationships
   • Business Development
   • Financial Services
   • Business Relationships
   • PowerPoint
   • Revenue Growth
   • Sales Process
   • CRM
   • Bank Products
   • Commercial Banking

   Check all skills

   Responsibilities:

   • Manage Facebook and twitter accounts for the hotel demonstrating professionalism while using social media.
   • Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
   • Perform POS transactions and execute management functions.
   • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

   More sales officer duties

3. Make a budget

   Including a salary range in the sales officer job description is a good way to get more applicants. A sales officer salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales officer in Louisiana may be lower than in Massachusetts, and an entry-level engineer typically earns less than a senior-level sales officer. Additionally, a sales officer with lots of experience in the field may command a higher salary as a result.

   Average sales officer salary

   $136,777yearly

   $65.76 hourly rate

   ---

   Entry-level sales officer salary

   $94,000 yearly salary

   Updated January 21, 2026

   Average sales officer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$158,748	$76
   2	Illinois	$150,649	$72
   3	Maryland	$150,473	$72
   4	New Jersey	$148,651	$71
   5	Pennsylvania	$144,786	$70
   6	Texas	$141,948	$68
   7	California	$141,381	$68
   8	New York	$140,417	$68
   9	Colorado	$139,015	$67
   10	Virginia	$133,739	$64
   11	Florida	$133,731	$64
   12	Wisconsin	$133,148	$64
   13	Missouri	$129,784	$62
   14	Indiana	$125,315	$60
   15	Ohio	$125,017	$60
   16	North Carolina	$123,381	$59
   17	Alabama	$122,904	$59
   18	Arizona	$122,232	$59
   19	Minnesota	$122,088	$59
   20	Washington	$121,073	$58

   Average sales officer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Zurich	$158,407	$76.16	2
   2	Citi	$156,552	$75.27	54
   3	Santander Private Banking International	$155,703	$74.86	5
   4	City National Bank	$150,231	$72.23	139
   5	MUFG EMEA	$150,171	$72.20
   6	JPMorgan Chase & Co.	$146,253	$70.31	132
   7	Santander Bank	$145,957	$70.17	3
   8	Signature Bank	$140,793	$67.69
   9	CNB Bank	$139,777	$67.20	9
   10	Randstad North America, Inc.	$138,894	$66.78	7
   11	Zions Ban	$138,356	$66.52
   12	First Commonwealth Bank	$136,603	$65.67	8
   13	Bangor Savings Bank	$134,604	$64.71	5
   14	Sedo.com	$134,366	$64.60
   15	Provident Financial Management	$134,132	$64.49
   16	MUFG Americas Holdings	$133,567	$64.21	3
   17	Trust Co of the South	$133,241	$64.06	2
   18	Fulton Bank	$133,137	$64.01	49
   19	Midland States Bank	$131,481	$63.21	2
   20	Texas Capital Bank	$130,891	$62.93	16

4. Writing a sales officer job description

   A sales officer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a sales officer job description:

   Sales officer job description example

   • Bachelor’s degree or relevant experience
   • At least 15 years of related experience managing a large, multifaceted cyber security sales team operating in multiple geographies
   • Experience with a cyber-security portfolio ranging from Managed XDR Services, Identity and Access Management services, Application Security, Cloud Security to OT & IoT Security
   • Proven success driving consistent revenue growth year-over-year
   • Solid track record of building and leading best-in-class sales teams by creating loyalty, trust, and commitment to organizational goals
   • Experience in international markets

   Bonus Points if :

   • You are passionate and enthusiastic in all aspects of team management as well as directing interaction during the sales process with prospects, customers, and partners; fostering teamwork and creating a positive work environment for a geographically distributed sales force.

   What we believe :

   We’re proud to embrace the same values that have shaped UST since the beginning. Since day one, we’ve been building enduring relationships and a culture of integrity. And today, it's those same values that are inspiring us to encourage innovation from everyone to champion diversity and inclusion and to place people at the center of everything we do.

   Humility:

   We will listen, learn, be empathetic and help selflessly in our interactions with everyone.

   Humanity:

   Through business, we will better the lives of those less fortunate than ourselves.

   Integrity:

   We honor our commitments and act with responsibility in all our relationships.

   Equal Employment Opportunity Statement

   
   

   UST CyberProof is an Equal Opportunity Employer.

   
   

   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

   
   

   UST CyberProof reserves the right to periodically redefine your roles and responsibilities based on the requirements of the organization and/or your performance.

   Copy this example

   

5. Post your job

   There are a few common ways to find sales officers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your sales officer job on Zippia to find and recruit sales officer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit sales officers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales officer

   Once you've found the sales officer candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new sales officer first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a sales officer?