What does a sales operations analyst do?
A sales operations analyst is an individual who handles and manages the workflow of an organization's sales processes and ensures that sales operations are running smoothly. Sales operations analysts gather and organize data so that they can generate deeper customer insight to enhance the sales force's productivity. They work in the field with the sales representatives to assist them in identifying opportunities for improvement. Sales operations analyst must also develop promotional material distribution capability that can incorporate state-of-the-art technology.
Sales operations analyst responsibilities
Here are examples of responsibilities from real sales operations analyst resumes:
- Lobby for and achieve needed changes in Cognos cubes that provide synchronization with the retailers.
- Assign renewal opportunities in SFDC to LAN/SAN sales reps to increase visibility on up selling leads.
- Manage team of Cognos developers to convert consumption reporting system to Oracle/Cognos solution.
- Manage cross-functional teams responsible for network infrastructure, enterprise applications, servers, capacity and business continuity planning.
- Design and administer variable incentive plans, sales compensation plans, LTIP models, salary planning, ROI analysis.
- Provide administrative support to business development and service centers by obtaining and submitting detail customer information into CRM database.
- Experience with several apex and data visualization tools.
- Utilize extensive HTML knowledge for asset building and troubleshooting issues.
- Add reps, import picture files and edit HTML code.
- Develop SQL queries for business intelligence reports in conjunction with VBA.
- Track and maintain local KPIs providing root cause analyses and corrective action.
- Evaluate and report impact of Nielsen ratings performance on multiple first-run programs.
- Design and implement RFP database to reduce development time for RFP responses.
- Participate and work with regional management on RFP and RFQ submission process.
- Assist sales representatives with technical issues involving SalesForce and the UCN phone system.
Sales operations analyst skills and personality traits
We calculated that 10% of Sales Operations Analysts are proficient in Sales Operations, CRM, and Dashboards. They’re also known for soft skills such as Time-management skills, Interpersonal skills, and Problem-solving skills.
We break down the percentage of Sales Operations Analysts that have these skills listed on their resume here:
- Sales Operations, 10%
Assembled and reported statistical and financial information related to regional sales operations, churn reporting, and customer database reporting.
- CRM, 8%
Performed a key role in implementing Business Objects reporting and analysis software and supported data warehouse and CRM system implementations.
- Dashboards, 8%
Created dashboards and data visualizations to track key business metrics and improve management productivity.
- Salesforce, 7%
Customized Access databases, Excel worksheets, and SalesForce.com, RISE, and MyMetrics reports.
- Sales Process, 6%
Supported ordering operations and sales processes for various telecommunications products and services including voice, internet and data networks.
- Strong Analytical, 4%
Used strong analytical and communication skills to ensure productive results.
"sales operations," "crm," and "dashboards" are among the most common skills that sales operations analysts use at work. You can find even more sales operations analyst responsibilities below, including:
Time-management skills. The most essential soft skill for a sales operations analyst to carry out their responsibilities is time-management skills. This skill is important for the role because "management analysts often work under tight deadlines and must use their time efficiently to complete projects on schedule." Additionally, a sales operations analyst resume shows how their duties depend on time-management skills: "mentored and trained sales organization, driving standardization of processes and reporting in deadline-driven, highly matrix environment. "
Interpersonal skills. Many sales operations analyst duties rely on interpersonal skills. "management analysts work with managers and other employees of the organizations for which they provide consulting services," so a sales operations analyst will need this skill often in their role. This resume example is just one of many ways sales operations analyst responsibilities rely on interpersonal skills: "position required excellent interpersonal skills to work directly with customers, top management, and sales teams. "
Problem-solving skills. This is an important skill for sales operations analysts to perform their duties. For an example of how sales operations analyst responsibilities depend on this skill, consider that "management analysts must be able to think creatively to solve clients’ problems." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a sales operations analyst: "analyze business requirements and provide solutions via: salesforce, marketo, reports, and dashboards. ".
Analytical skills. A big part of what sales operations analysts do relies on "analytical skills." You can see how essential it is to sales operations analyst responsibilities because "management analysts must be able to interpret information and use their findings to make proposals." Here's an example of how this skill is used from a resume that represents typical sales operations analyst tasks: "synthesized energy-efficient lighting rebate data and generated nationwide data visualization map using google fusion tables. "
Communication skills. A commonly-found skill in sales operations analyst job descriptions, "communication skills" is essential to what sales operations analysts do. Sales operations analyst responsibilities rely on this skill because "management analysts must be able to convey information clearly in both writing and speaking." You can also see how sales operations analyst duties rely on communication skills in this resume example: "worked with crm team to establish and implement warranty customer communications including automated emails, letters and phone calls. "
The three companies that hire the most sales operations analysts are:
- Splunk75 sales operations analysts jobs
- Oracle54 sales operations analysts jobs
- Apria Healthcare54 sales operations analysts jobs
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Compare different sales operations analysts
Sales operations analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
These skill sets are where the common ground ends though. The responsibilities of a sales operations analyst are more likely to require skills like "sales operations," "dashboards," "power bi," and "sfdc." On the other hand, a job as an analyst sales requires skills like "advanced computer," "excellent interpersonal," "nielsen," and "work ethic." As you can see, what employees do in each career varies considerably.
Analyst sales really shine in the finance industry with an average salary of $80,458. Comparatively, sales operations analysts tend to make the most money in the technology industry with an average salary of $82,002.analyst sales tend to reach similar levels of education than sales operations analysts. In fact, analyst sales are 2.1% less likely to graduate with a Master's Degree and 0.0% more likely to have a Doctoral Degree.Sales operations analyst vs. Analyst
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that sales operations analyst responsibilities requires skills like "sales operations," "crm," "dashboards," and "salesforce." But an analyst might use other skills in their typical duties, such as, "troubleshoot," "management system," "digital transformation," and "excellent interpersonal."
Analysts earn a higher average salary than sales operations analysts. But analysts earn the highest pay in the technology industry, with an average salary of $79,330. Additionally, sales operations analysts earn the highest salaries in the technology with average pay of $82,002 annually.analysts earn similar levels of education than sales operations analysts in general. They're 0.3% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Sales operations analyst vs. Project analyst
A project analyst is responsible for overseeing the development of new projects upon completion of data gathering. A project analyst must provide plans and design the project to its full potential. For this, it is essential to conduct extensive research and coordinate with all staff and departments involved through regular reports and various forms of communication. Furthermore, a project analyst must devise strategies to improve particular projects for it to succeed and achieve better results, all in adherence to the company policies and regulations.
The required skills of the two careers differ considerably. For example, sales operations analysts are more likely to have skills like "sales operations," "crm," "dashboards," and "salesforce." But a project analyst is more likely to have skills like "status reports," "pmp," "infrastructure," and "project scope."
Project analysts earn the best pay in the manufacturing industry, where they command an average salary of $76,006. Sales operations analysts earn the highest pay from the technology industry, with an average salary of $82,002.When it comes to education, project analysts tend to earn similar degree levels compared to sales operations analysts. In fact, they're 3.0% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Sales operations analyst vs. Program analyst
The job of program analysts is to plan, manage, and evaluate a company's computer programs. They usually perform different tasks, including researching and analyzing complex data to identify trends and offer the best recommendations for improvements. Other duties for this position may include creating policies and procedures, monitoring and evaluating program performance, and resolving any issues. This role's skills and requirements include a bachelor's degree in computer science, business, or related field. Previous work experience as a program analyst and critical thinking skills are also valued.
Types of sales operations analyst
Updated January 8, 2025
