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Become A Sales Planner

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Working As A Sales Planner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Sales Planner Do At Comcast

* Uses critical thinking to create a successful pre-sale plan that satisfies both our advertisers needs, as well as Spotlight's inventory and yield management strategies.
* Drives accountability in our planning organization by working with our sales and operations partners on a daily basis
* Facilitates the selling of advertising by providing plans that meet
* the needs of assigned client and sales force by targeting and appealing
* to important clients, industries, and market segments.
* Conducts research and analysis to determine best advertising
* inventory; customizes and recommends sales plans for targeted
* audiences/clients.
* Develops standard proposals.
* Develops materials to help account
* executives implement sales campaigns and to close sales.
* Coordinates necessary materials and tracks inventory of materials.
* Tracks transactions and ensure preparation of reports regarding
* information such as sales results or online data such as number of
* clicks.
* Gathers and summarizes marketplace intelligence relative to sales and
* programming.
* Generates, tracks, and distributes sales reports.
* Assists Account Executives with maintaining client relationships and
* answering client concerns.
* Troubleshoots and follows up on client
* concerns.
* Assists Account Executives(s) with additional tasks and duties as
* assigned.
* Provides stewardship for accounts and recommendations for make goods;
* negotiates with Account Executives and client.
* Advises and acts upon pre-empt notices, overall reports, and other
* related inventory information.
* Consistent exercise of independent judgment and discretion in matters
* of significance.
* Regular, consistent and punctual attendance.
* Must be able to work
* nights and weekends, variable schedule(s) as necessary.
* Other duties and responsibilities as assigned

What Does A Sales Planner Do At Viacom Inc.

* Prepare and revise TV and digital sales plans using Dealmaker or Adfront system to be presented to clients/agencies.
* Daily monitoring of the Account Executives on air schedules.
* Working directly with Sales Assistant to ensure schedule runs as ordered.
* Manage liability and prepare post analysis.
* Actively track liability and arrange for under-delivery schedules to air.
* Prepare Change Notices for spots that have been missed or changes requested by agency.
* Manage internal program changes and notification to clients.
* Monitor account status after each change by checking the account totals in billing (Orion).
* Resolve account discrepancies and prepare correspondence in a timely manner.
* Perform any additional duties assigned by management.
* Dealmaker and Orion system experience is a plus

What Does A Sales Planner Do At Microsoft Corporation

* Partner with Service Delivery teams to execute sales campaigns and programs.
* Ensure close communication with the Marketing and Sales groups including ongoing communication/trend analysis regarding effectiveness of campaigns and programs.
* Help develop and execute on plans relating to enabling sales through CSS.
* Drive automated solutions requirements and process improvements where appropriate.
* Be responsible for the pre-sales volume forecasts and relevant elements of annual budgets.
* The Sales Planner is a business and customer experience thought leader with demonstrated passion for Microsoft products and services.
* Successful candidates will have strong strategic thinking, business analysis, leadership, problem solving, presentation, and communication skills.
* Candidates must have a strong understanding of product marketing, sales, knowledge of call center operations, and the ability to work independently and under pressure, and the ability to influence others without having direct authority

What Does A Sales Planner Do At Dow Jones

* Work with sales team on RFPs to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives by account/campaign (team or category) while maintaining pricing integrity and inventory package strategy
* Produce sales proposals in order management system leveraging yield tools required (does not include creation of client presentations)
* Research user data and audience metrics via research tools
* Solid understanding of Dow Jones product offering and operational capabilities
* Reserve the campaign in order management system once deal is approved
* Work with both sales team and campaign management to timely launch, and assist in client optimizations so that revenue is maintained and balanced with client goals
* Work with your manager to utilize historical data to support strategic decisions about new sales programs

What Does A Sales Planner Do At Eileen Fisher

* Initiate and direct the development of comprehensive pre-season planning strategies which identify opportunities related to product, people and profitability.
* Originate seasonal financial performance projections and present in-season forecasts and recommendations to cross functional partners and senior leadership.
* Analyze top line as well as store-line product data to better understand and speak to the trends and possibilities of the business.
* Steer long and short term business and company goals/priorities by routinely presenting proposed strategies and analysis to internal and external partners.
* Participate in department projects to improve efficiencies, process and systems.
* Support the skill development of Associate and Assistant Planners as needed

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How To Become A Sales Planner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Sales Planner jobs

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Sales Planner Career Paths

Sales Planner

Sales Planner Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Chinese

  • Mandarin

  • Korean

  • Portuguese

  • Vietnamese

  • German

  • Hebrew

  • Cantonese

  • Greek

  • Russian

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Sales Planner

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Sales Planner Education

Sales Planner

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Real Sales Planner Salaries

Job Title Company Location Start Date Salary
Sales Analyst/Planner Nest Fragrances, LLC New York, NY Nov 20, 2015 $86,902
Sales and Operations Planner Visteon Corporation Van Buren, MI Nov 01, 2014 $83,242
Sales Solutions Planner Twitter, Inc. New York, NY Apr 02, 2012 $73,174 -
Sales Planner, Brand Solutions Yelp, Inc. New York, NY Feb 06, 2014 $65,219
Sales Planner, Brand Solutions Yelp, Inc. San Francisco, CA Jun 02, 2014 $65,219
Sales Planner, Brand Solutions Yelp, Inc. New York, NY Jun 02, 2014 $65,219
Sales Planner Telemundo Network LLC New York, NY Jan 07, 2016 $65,000
Sales Planner Telemundo Network LLC CA Jul 20, 2016 $65,000
Sales and Operations Planner Steelseries North America Corporation Chicago, IL Aug 11, 2015 $65,000
Senior Sales Planner ESPN, Inc. New York, NY Jun 14, 2010 $63,500
Sales and Operations Planner Cisco-Linksys, LLC Irvine, CA Dec 14, 2007 $62,192 -
Sales & Distribution Planner Unique Industrial Product Company, LP Sugar Land, TX May 01, 2012 $47,375
Sales & Distribution Planner Unique Industrial Product Company, LP Sugar Land, TX Mar 01, 2011 $45,914
Sales Strategy Planner U.S. News & World Report New York, NY Sep 09, 2014 $45,000
Media Planner/Sales Planner National Cinemedia, LLC Los Angeles, CA Feb 22, 2016 $44,000
Media Planner/Sales Planner National Cinemedia, LLC Centennial, CO Jan 25, 2016 $44,000

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Top Skills for A Sales Planner


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Top Sales Planner Skills

  1. Account Executives
  2. RFP
  3. Sales Presentations
You can check out examples of real life uses of top skills on resumes here:
  • Provided clients and Account Executives with various reports regarding either their specific activity, or their competitions activity within the market.
  • Worked with national sponsorship, digital, & local venue sales teams to create proposals based on client RFP's.
  • Assist in the development of sales presentations that address customer needs and highlight the benefits of buying our product or service.
  • Defined and managed financial sales plans for boys and girls sock programs.
  • Developed customized sales proposals, promotional opportunities and merchandising concepts.

Top Sales Planner Employers

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