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Become A Sales Planner

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Working As A Sales Planner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Sales Planner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Sales Planner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Sales Planner jobs

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Sales Planner Career Paths

Sales Planner

Average Length of Employment
Sales Manager 3.6 years
Head Of Sales 3.0 years
Sales Planner 2.0 years
Top Employers Before
Internship 6.9%
Buyer 2.8%
Top Employers After
Owner 2.5%
Director 2.5%
Manager 2.3%

Sales Planner Demographics

Gender

Female

59.2%

Male

38.6%

Unknown

2.2%
Ethnicity

White

77.9%

Hispanic or Latino

12.5%

Asian

7.6%

Unknown

1.5%

Black or African American

0.6%
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Languages Spoken

Spanish

57.4%

French

11.5%

Italian

9.8%

Chinese

3.3%

Mandarin

3.3%

Korean

3.3%

Portuguese

1.6%

Vietnamese

1.6%

German

1.6%

Hebrew

1.6%

Cantonese

1.6%

Greek

1.6%

Russian

1.6%
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Sales Planner Education

Schools

New York University

9.3%

Fordham University

8.7%

Syracuse University

6.7%

University of Southern California

6.7%

Howard University

5.3%

Fashion Institute of Technology

5.3%

Hofstra University

5.3%

Villanova University

4.7%

Michigan State University

4.7%

Pennsylvania State University

4.7%

University of Connecticut

4.7%

University of Florida

4.7%

University of Delaware

4.7%

Loyola Marymount University

4.7%

University of Rhode Island

3.3%

University of Maryland - College Park

3.3%

Georgia State University

3.3%

California State University - Northridge

3.3%

DePaul University

3.3%

Quinnipiac University

3.3%
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Majors

Business

24.3%

Marketing

19.0%

Communication

13.8%

Advertising

5.4%

Finance

3.9%

Management

3.5%

English

3.5%

Psychology

3.3%

Public Relations

3.2%

Political Science

2.8%

Economics

2.6%

Journalism

2.0%

Audiovisual Communications Technologies

2.0%

Fine Arts

1.9%

Graphic Design

1.7%

Sociology

1.7%

History

1.5%

Kinesiology

1.3%

General Sales

1.3%

Accounting

1.3%
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Degrees

Bachelors

67.8%

Masters

14.8%

Other

10.3%

Associate

4.1%

Certificate

2.0%

Diploma

0.4%

License

0.3%

Doctorate

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales Planner Salaries

Job Title Company Location Start Date Salary
Sales Analyst/Planner Nest Fragrances, LLC New York, NY Nov 20, 2015 $86,902
Sales and Operations Planner Visteon Corporation Van Buren, MI Nov 01, 2014 $83,242
Sales Solutions Planner Twitter, Inc. New York, NY Apr 02, 2012 $73,174 -
$87,464
Sales Planner, Brand Solutions Yelp, Inc. New York, NY Feb 06, 2014 $65,219
Sales Planner, Brand Solutions Yelp, Inc. San Francisco, CA Jun 02, 2014 $65,219
Sales Planner, Brand Solutions Yelp, Inc. New York, NY Jun 02, 2014 $65,219
Sales Planner Telemundo Network LLC New York, NY Jan 07, 2016 $65,000
Sales Planner Telemundo Network LLC CA Jul 20, 2016 $65,000
Sales and Operations Planner Steelseries North America Corporation Chicago, IL Aug 11, 2015 $65,000
Senior Sales Planner ESPN, Inc. New York, NY Jun 14, 2010 $63,500
Sales and Operations Planner Cisco-Linksys, LLC Irvine, CA Dec 14, 2007 $62,192 -
$91,250
Sales & Distribution Planner Unique Industrial Product Company, LP Sugar Land, TX May 01, 2012 $47,375
Sales & Distribution Planner Unique Industrial Product Company, LP Sugar Land, TX Mar 01, 2011 $45,914
Sales Strategy Planner U.S. News & World Report New York, NY Sep 09, 2014 $45,000
Media Planner/Sales Planner National Cinemedia, LLC Los Angeles, CA Feb 22, 2016 $44,000
Media Planner/Sales Planner National Cinemedia, LLC Centennial, CO Jan 25, 2016 $44,000

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Top Skills for A Sales Planner

AccountExecutivesRFPSalesPresentationsSalesPlansSalesProposalsCustomerServiceNielsenPowerpointInsertionOrdersAssistantsClientRelationshipsSalesRepsBusinessDevelopmentComscoreAccountManagementSalesProcessOMDAEInitiativeAudienceDeliveryOPS

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Top Sales Planner Skills

  1. Account Executives
  2. RFP
  3. Sales Presentations
You can check out examples of real life uses of top skills on resumes here:
  • Provided clients and Account Executives with various reports regarding either their specific activity, or their competitions activity within the market.
  • Worked with national sponsorship, digital, & local venue sales teams to create proposals based on client RFP's.
  • Assist in the development of sales presentations that address customer needs and highlight the benefits of buying our product or service.
  • Defined and managed financial sales plans for boys and girls sock programs.
  • Developed customized sales proposals, promotional opportunities and merchandising concepts.

Top Sales Planner Employers

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Sales Planner Videos

The Ultimate Direct Sales Planner : Kit Life Planner 2016

Direct Sales Planner 2015 - Printable Planner

Personal Financial Advisor Career Information : Personal Financial Advisor Salary

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