Sales planner demographics and statistics in the US
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Sales planner demographics by:
Sales planner gender statistics
60.6% of sales planners are women and 39.4% of sales planners are men.
- Female, 60.6%
- Male, 39.4%
Sales planner gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
Sales planner gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$55,967
Female income
$50,978
Sales planner gender ratio over time
This data breaks down the percentage of men and women in sales planner positions over time. Currently, 60.6% of sales planners are female.
Sales planner gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 27.89% | 72.11% |
| 2011 | 27.59% | 72.41% |
| 2012 | 28.14% | 71.86% |
| 2013 | 28.08% | 71.92% |
| 2014 | 26.48% | 73.52% |
| 2015 | 26.08% | 73.92% |
| 2016 | 25.97% | 74.03% |
| 2017 | 25.12% | 74.88% |
| 2018 | 38.94% | 61.06% |
| 2019 | 39.05% | 60.95% |
| 2020 | 38.16% | 61.84% |
| 2021 | 39.41% | 60.59% |
Sales planner related jobs gender ratio
We compared sales planners with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Sales Planner | 39% | 61% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales planner demographics by race
The most common ethnicity among sales planners is White, which makes up 78.2% of all sales planners. Comparatively, 9.8% of sales planners are Hispanic or Latino and 4.4% of sales planners are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
Sales planner race
| Sales planner race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
Sales planner race and ethnicity over time
See how sales planner racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales planner race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
Sales planner wage gap by race
According to our data, unknown sales planners have the highest average salary compared to other ethnicities. Black or african american sales planners have the lowest average salary at $54,026.
| Ethnicity | Salary |
|---|---|
| Unknown | $57,592 |
| White | $56,400 |
| Black or African American | $54,026 |
| Asian | $56,089 |
| Hispanic or Latino | $55,787 |
Average sales planner age
See how the average age of sales planners varies based on ethnicity and gender.
Male
Female
Sales planner age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
Sales planner age breakdown
The average age of sales planners is 40+ years years old, representing 71% of the sales planner population.
Sales planner age breakdown
| Sales Planner Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
Sales planner educational attainment
The most common degree for sales planners is bachelor's degree, with 84% of sales planners earning that degree. The second and third most common degree levels are associate degree degree at 7% and associate degree degree at 6%.
- Bachelor's, 84%
- Associate, 7%
- Master's, 6%
- High School Diploma, 1%
- Other Degrees, 2%
Sales planners by degree level
| Sales planner degree | Percentages |
|---|---|
| Bachelor's | 84% |
| Associate | 7% |
| Master's | 6% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Sales planner jobs you might like
Sales planner wage gap by degree level
According to the data, sales planners with a Master's degree earn more than those without, at $65,626 annually. With a Doctorate degree, sales planners earn a median annual income of $63,232 compared to $60,563 for sales planners with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $65,626 |
| High School Diploma or Less | $50,784 |
| Bachelor's Degree | $60,563 |
| Doctorate Degree | $63,232 |
| Some College/ Associate Degree | $50,758 |
Sales planner employment statistics
Most sales planners work for a private in the media industry.
Company size where sales planners work
Below, you can see the size of companies where sales planners work.
Sales planner jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 27% |
Sales planner jobs by company type
Employees with the sales planner job title have their preferences when it comes to working for a company. For instance, most sales planners prefer to work at private companies over public companies.
Sales planner jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 35% |
| Private | 63% |
| Government | 1% |
Sales planner jobs by industry
The most common industries for sales planners are media, manufacturing and retail.
Sales planner industry statistics
| Industry | Percentages |
|---|---|
| Media | 32% |
| Fortune 500 | 13% |
| Manufacturing | 11% |
| Retail | 9% |
| Hospitality | 5% |
| Internet | 4% |
| Professional | 4% |
| Technology | 4% |
| Telecommunication | 3% |
| Start-up | 3% |
| Transportation | 2% |
| Energy | 2% |
| Finance | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Health Care | 1% |
| Education | 1% |
| Insurance | 1% |
Sales planner turnover and employment statistics
Sales planner unemployment rate over time
The unemployment rate for sales planners between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales planner unemployment rate by year
| Year | Sales planner unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average sales planner tenure
The average sales planner stays at their job for 1-2 years, based on the 1,611 sales planners resumes in Zippia's database.
Sales planner tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 45% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 7% |
| 11+ years | 6% |
Sales planner LGBT ratio compared to similar jobs
Review the percent of sales planners that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Planner | 7.25% | - |
| Promotions Director | 9.54% | 8,812 |
| Senior Partner | 9.86% | 54,052 |
| Public Relations Supervisor | 16.11% | 25,097 |
Similar sales planner jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Promotions Director | 9.54% | 8,812 |
| Senior Partner | 9.86% | 54,052 |
| Public Relations Supervisor | 16.11% | 25,097 |
Foreign languages spoken by sales planners
The most common foreign language among sales planners is Spanish at 61.0%. The second-most popular foreign language spoken is French at 11.7% and Italian is the third-most popular at 9.1%.
- Spanish, 61.0%
- French, 11.7%
- Italian, 9.1%
- Chinese, 2.6%
- Korean, 2.6%
- Other, 13.0%
Sales planner languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 61.0% |
| French | 11.7% |
| Italian | 9.1% |
| Chinese | 2.6% |
| Korean | 2.6% |
| Other | 13.0% |
