Sales planner job description

**Overview:**

**The Adsales Planner** is responsible for the media planning efforts to drive promotion of multimedia advertising campaigns. This includes development, recommendation, implementation, and stewardship that strategically aligns with marketing objectives. The Adsales Planner will be required to contribute to the development of campaign strategy including defining/defending media objectives and tactics.

While working under the guidance of the Commercial Planning Lead, it is the Adsales Planner's responsibility to maintain campaign budgets, buy specs, and timelines while demonstrating knowledge of various media concepts and applications that support team recommendations. Adeptness in media math and sound knowledge of the advertising/media industry/digital is crucial for this position.

Prospect must be organized and possess a critical eye for detail as the gatekeeper for archiving and communicating media details to various departments within Warner Brother Discovery including marketing, creative and finance teams. Must possess effective time management skills and the ability to adapt to change within a fast-paced work environment.

**Responsibilities:**

**The Daily**

+ While working under the guidance of the Commercial Planning Lead, it is the Adsales Planner's responsibility to maintain campaign budgets, buy specs, and timelines while demonstrating knowledge of various media concepts and applications that support team recommendations

+ Adeptness in media math and sound knowledge of the advertising/media industry is crucial for this position

+ Prospect must be organized and possess a critical eye for detail as the gatekeeper for archiving and communicating media details to various departments within Turner including marketing, creative and finance teams

+ Must possess effective time management skills and the ability to adapt to change within a fast-paced work environment

+ The Adsales Planner will aid in presentations to various agency partners and clients which will require a proficiency in media, advertising and experience with syndicated research tools

+ This position will report to the Commercial Planning Lead and will also work with a non-dedicated Assistant Planner

**Qualifications:**

**The Essentials**

+ The ideal candidate will have 2-3 years of advertising/media agency experience

+ 2-3 years of media experience ideally across TV, Radio, Print, OOH, and Digital/Video

+ 4 Year College Degree (Advertising/Marketing/Communications preferred, but not mandatory)

+ Candidate must be able to demonstrate their proficiency for working in Microsoft Office (specifically Excel, Outlook, PowerPoint and Word), as well as syndicated research tools (like MRI, Nielsen, or others)

+ Possess excellent oral and written communication skills and the ability to multi-task across various projects

+ Exhibits mathematical aptitude - especially in finance/accounting & media math

+ Passion for the TV/Entertainment and Advertising industries

+ Knowledgeable about pop culture, sports, and current events

+ Ability to use billing systems is not required but a plus

+ Candidate must have strong experience in digital reporting (pivoting data, analyzing, drawing conclusions, and forming/defending recommendations)

Premion, a leading "Over-the-Top" advertising and media business, seeks an experienced Sales Planner to help execute business across several of our Sales Channels. This person will report to the Sales Planning Manager and be responsible for the execution of media plans and proposals as well as helping execute on inventory and pricing strategies. The right person for this role is a self-starter who thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges.
Responsibilities:

* Interact daily with internal sellers to develop and deliver advertising media plans to clients
* Respond to requests for information and answer any questions as it relates to pre-sales process including pricing, volume, forecasts and capabilities
* Provide feedback to management on process improvements and efficiency opportunities
* Periodically participate on project teams and help with user acceptance testing

Job Requirements:

Requirements:

* Bachelor's degree in marketing, business or related field
* 3+ years pre-sales, sales assistant, media planning, and or account management experience
* Understanding of complex request for proposal (RFP) processes and requirements
* Broadcast/digital advertising, marketing, sales or agency experience preferred
* Ability to handle multiple tasks and effectively solve problems
* Exceptional organizational, project management, communication and interpersonal skills
* Strong attention to detail
* Mac and PC proficient especially for presentation and proposal development
* Exceptional reputation and professional ethos
* Proficient in Microsoft Office
* Salesforce experience is preferred

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform - in just one easy transaction.

Premion's advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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Job Purpose
The Sales Planner is primarily responsible for the development of strategic linear and digital sales proposals that meet both the advertiser and network's needs. Will also be responsible for managing day-to-day partner relationships and account management work.

Duties and Responsibilities

Linear Responsibilities:

Lead in the creation of proposals for incoming RFPs by creating media plans to meet advertiser and category objectives

Build media plans and schedule units based on inventory avails

Prepare and revise Upfront and Scatter sales plans that maximize the use of inventory while fulfilling agency/client requirements

Collaborate and brainstorm with the team in the creation of proactive and strategic proposals

Complete additional projects as directed by Strategic Planning and Ad Sales Finance Management

Develop strong understanding of our products and solutions for advertisers

Establish relationships with agency and advertiser partners

Respond to Sales requests about inventory, ad products, creative specifications, and research

Liaison with partners to ensure that all contractual obligations are met

Coordinate with CFS group to establish credit clearance process and non-media billing procedures when applicable

Digital Responsibilities:

Team with Account Executive to understand agency/client goals and objectives and brainstorm solutions

Accountable for campaign results and providing clients with strategic and tactical guidance to achieve online marketing objectives

Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives

Work with all internal departments (Ad Ops, Marketing, Management, Site Teams, etc.) on the development and implementation of client campaigns

Create media plans that meet customer needs and maximize revenue for the Entertainment Group and NBCUniversal

Manage client relationships and deliver superior customer service

Handle client services and ensuring all digital campaigns get live, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Communicate campaign highlights and/or red flags to AE/Planning Manager to enable resolution with client

Monitor campaign to ensure delivery (running internal and 3rd party reporting) - assist with billing

Deliver campaign recap to AEs and/or clients summarizing performance