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Job outlook for sales producers in the United States
Sales producer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected sales producer job growth rate is 6% from 2018-2028.
About 32,900 new jobs for sales producers are projected over the next decade.
Sales producer salaries have increased 4% for sales producers in the last 5 years.
There are over 7,331 sales producers currently employed in the United States.
There are 41,951 active sales producer job openings in the US.
The average sales producer salary is $51,287.
Are sales producer jobs in demand?
Sales producer job and salary trends over time
Sales producer jobs over time
Sales producer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 7,331 | 0.00% |
| 2020 | 7,111 | 0.00% |
| 2019 | 7,113 | 0.00% |
| 2018 | 6,832 | 0.00% |
| 2017 | 6,701 | 0.00% |
Average sales producer salary over time
Sales producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $51,287 | $24.66 | +2.4% |
| 2025 | $50,068 | $24.07 | +0.7% |
| 2024 | $49,734 | $23.91 | +1.8% |
| 2023 | $48,859 | $23.49 | --0.6% |
| 2022 | $49,135 | $23.62 | +3.7% |
Sales producer jobs by state
Most common states for sales producers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 72 | 10% |
| 2 | Iowa | 3,145,711 | 229 | 7% |
| 3 | South Dakota | 869,666 | 50 | 6% |
| 4 | Alaska | 739,795 | 47 | 6% |
| 5 | Vermont | 623,657 | 37 | 6% |
| 6 | Tennessee | 6,715,984 | 330 | 5% |
| 7 | Louisiana | 4,684,333 | 257 | 5% |
| 8 | Mississippi | 2,984,100 | 163 | 5% |
| 9 | Georgia | 10,429,379 | 366 | 4% |
| 10 | Colorado | 5,607,154 | 243 | 4% |
| 11 | Minnesota | 5,576,606 | 229 | 4% |
| 12 | Alabama | 4,874,747 | 203 | 4% |
| 13 | Utah | 3,101,833 | 123 | 4% |
| 14 | Delaware | 961,939 | 40 | 4% |
| 15 | North Dakota | 755,393 | 28 | 4% |
| 16 | Wyoming | 579,315 | 22 | 4% |
| 17 | Illinois | 12,802,023 | 361 | 3% |
| 18 | Wisconsin | 5,795,483 | 147 | 3% |
| 19 | Oregon | 4,142,776 | 127 | 3% |
| 20 | Maine | 1,335,907 | 35 | 3% |
Most common cities for sales producers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Needham | 3 | 10% | $100,506 |
| 2 | Winter Park | 3 | 10% | $49,668 |
| 3 | Ashburn | 2 | 5% | $66,213 |
| 4 | Castle Rock | 2 | 3% | $48,862 |
| 5 | Cedar Park | 2 | 3% | $54,744 |
| 6 | Plano | 5 | 2% | $50,529 |
| 7 | Grand Prairie | 3 | 2% | $51,332 |
| 8 | Pasadena | 3 | 2% | $55,090 |
| 9 | Allen | 2 | 2% | $50,332 |
| 10 | Conroe | 2 | 2% | $54,199 |
| 11 | Albuquerque | 4 | 1% | $47,669 |
| 12 | Denver | 4 | 1% | $48,780 |
| 13 | Atlanta | 3 | 1% | $45,871 |
| 14 | Chandler | 2 | 1% | $58,213 |
| 15 | Chicago | 3 | 0% | $64,282 |
| 16 | New York | 3 | 0% | $93,402 |
Sales Producer job outlook: Expert opinions
Our panel of sales producer experts
University of Toledo
Susquehanna University
Drexel University
Baylor University
University of Nevada, Las Vegas
Florida State University
University of North Texas
What are the biggest trends we'll see in the Sales Producer job market given the pandemic?
Deborah Orloff: Working remotely and meeting via Zoom (and similar video conferencing platforms) is obviously a huge trend, and I expect it to continue.
Are there any particularly good places in the United States for Sales Producers to find work opportunities?
Deborah Orloff: Large cities (like New York) have always offered the most opportunities, and I expect that to continue. However, with companies downsizing and consumer demand being lower due to the pandemic, entrepreneurs can do well anywhere!
Craig Stark Ph.D.
Associate Professor of Communications, Department Head of CommunicationsSusquehanna University
Communications Department
What Sales Producer skills would you recommend for someone trying to advance their career?
Craig Stark Ph.D.: If a graduate needs to take a gap year from work, the best thing I think they could do is stay involved with the industry. Subscribe to email and text updates from trade magazines, follow regulatory agencies like the FCC and FTC online, and stay in touch. Maintain contact with anyone that you've networked with and attend any virtual job fairs or conferences that you can. Use the time to practice and hone any technical or professional skills that you're interested in. The most important thing is to stay up-to-date and involved as much as you can, so that when the gap year is over it will be easier to get back into the swing.
What general advice would you give to a Sales Producer?
Craig Stark Ph.D.: Be flexible and willing to change goals and perspectives. The industry is constantly changing and evolving but fortunately you can do anything with a communications degree. Use that flexibility to your advantage and do the best you can to prepare for any industrial, professional, and personal changes in your life.
What are the biggest trends we'll see in the Sales Producer job market given the pandemic?
Michael Wagner: We primarily serve the traditional digital media industries (game design, animation, visual effects, VR/AR, etc.). In our fields, the pandemic's most significant trend is the rapid development of solutions for virtualizing digital media production systems. Companies have started to move much of their production into cloud-based development environments that allow developers to work in geographically dispersed teams.
What skills stand out on Sales Producer resumes?
Michael Wagner: Primarily an understanding of how to be productive in virtual teams. Anything that proves that somebody is capable of working independently and reliably.
Are there any particularly good places in the United States for Sales Producers to find work opportunities?
Chris Hansen: Most cities of any size have businesses and churches that need media professionals. Every business needs a media presence for their website, or social media, or advertising. So whether they do that with in-house media employees or outsource to firms or freelancers who handle the work, having these skills will make you employable in most medium-sized or large cities.
What experience really stands out on Sales Producer resumes?
Nate Bynum: Performance experience is the most apparent accomplishment theatre employers look for on a resume. The documented ability to sing, dance, and act, are still the standards that define a well-rounded theatre performer. A summary showing roles in a wide variety of genres (classical/period/musicals/comedies/dramas) will undoubtedly stand out versus one limited in number and scope. As well, classes taken are of interest to a potential employer. Courses in movement, voice, diction, screen acting, stage combat, etc., will suggest that the student was focused on being--or the program forced them to be--well-rounded and involved. And, fortunately, or unfortunately, the school can make a difference to employers.
The more prominent and more well-known the program, the more famous the alumni, the more severe or well-trained the student is deemed to be. I say "unfortunately" because that is often far from being true. There are many good students to be found on large and small campuses. A well-rounded theatre student has trained in various genres (stage, musicals, film/tv, opera) to prepare for a career in the arts. The operative word being "career." Say, for example, the theatre student is applying to teach at a university. The classes or specialized area of training becomes a lot more important than the proven ability to perform. And with that, the ability to write and communicate orally.
How do you envision technology impacting Sales Producers in the next 5 years?
Nate Bynum: It will ever increase. Long before the pandemic, more and more stage performers were being asked to submit auditions via self-tapes. That process can be a time and money saver for both the theatre and the actor. Still, stage acting is centered around performing in front of a live audience, and the best way to prove confidence and ability in doing that is to audition live and respond to feedback in real-time. Recording and streaming live performances is already an issue causing legal ramifications between SAG-AFTRA and AEA. This is a sensitive issue at present.
On the other hand, technology has already impacted film/tv acting, and I think it is to stay there. A reliance on self-taped audition submissions, and Zoom auditions, will probably remain a norm in the on-screen discipline because, again, of time and cost. I think everyone is eager to get back to in-person auditions, getting adjustments in the room from the decision-makers, and just direct reading the room. Still, a lot of money has been spent on the equipment during the pandemic, and no one wants it only to become obsolete. Also, a lot of actors are getting good at self-taping. As well, casting directors have a lot more opportunities nowadays to cast multiple shows. The quick turnaround demanded from network, cable, and streaming shows doesn't allow for many in-person auditions.
What general advice would you give to a Sales Producer?
Michael Neal Ph.D.: The advice can be tricky, especially since our graduates go into a number of fields. My hope for them is that they continue to build upon what they learned in our program and apply it to new situations and contexts outside of school. I often tell students that editing, writing, and media aren't skills you master and then apply universally across contexts. Instead, we encourage students to keep growing and stretching themselves, since they will most likely face new genres, audiences, and contexts that they didn't see in college. Therefore, we teach them to be flexible, to be close readers, and analyze each rhetorical situation to determine how to best communicate within that context. Good writing isn't one-size-fits-all. Instead, it's a complex, negotiated relationship between writers, texts, contexts, audiences, media, modalities, etc.
What technology do you think will become more important and prevalent for Sales Producers in the next 3-5 years?
Johnathan Paul: We've slowly seen more and more companies in film, television, and video game development move a portion of their business to online and remote for the past ten years. However, with the global pandemic, we've seen those new models get pushed to the forefront in a concise amount of time. With that said, my classes have been integrating communication and project management apps into the classroom workflow and the core creative tools I use. So apps such as Zoom, Slack, Notion, Frame.io, Evercast, etc. are heavily used in my class, as students will now need to have a working knowledge of some or all of these applications once they move into the industry.