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What is a sales professional and how to become one

Updated June 25, 2024
7 min read
Quoted Experts
Frederik Beuk,
John Cicala Ph.D.
introduction image

A sales professional specializes in selling goods or services to customers. They identify potential customers, build relationships, and persuade them to make a purchase. Sales professionals use communication and interpersonal skills and require an understanding of the products or services they sell. They may work for industries such as retail, real estate, and technology. Successful sales professionals are self-motivated, goal-oriented, and persistent.

What general advice would you give to a Sales Professional?

Frederik Beuk

Associate Professor of Marketing, University of Akron

The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.

How long does it takes to become a sales professional?

It typically takes 3-4 years to become a sales professional:

  • Year 1: Start accumulating the necessary work experience in sales, customer service, or related fields.
  • Years 2-3: Continue gaining work experience and developing skills in sales techniques, product knowledge, and communication.
  • Year 4: Complete on-site or on-the-job training, usually lasting 6-12 months, to further enhance sales skills and product expertise.

ScoreSales ProfessionalUS Average
Salary
5.4

Avg. Salary $68,809

Avg. Salary $59,228

Stability Level
7.1

Growth Rate 4%

Growth Rate 0.3%

Diversity
3.8
Race

American Indian and Alaska Native 0.23%

Asian 5.16%

Black or African American 3.84%

Hispanic or Latino 14.28%

Unknown 3.71%

White 72.78%

Gender

female 36.34%

male 63.66%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress Level
7.1

Stress level is high

7.1 - high

Complexity Level
8.4

Complexity Level is challenging

7 - challenging

Work Life Balance
4.9

Work Life balance is fair

6.4 - fair

What are the pros and cons of being a Sales Professional?

Pros

  • Potential for high income

  • Opportunity for career growth and advancement

  • Flexibility in work schedule

  • Opportunity to travel

  • Training and development programs often provided

Cons

  • High-pressure environment with aggressive sales goals

  • Long hours and unpredictable work schedule

  • High stress levels and burnout potential

  • Sales quotas can be unrealistic or unattainable

  • Commission-based pay structure can lead to inconsistent income

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Sales Professional career paths

A sales professional can advance to various roles, such as an account executive, sales manager, or territory manager. They might also become a director of inside sales, strategic accounts manager, or national sales director. Other possibilities include a regional sales manager, senior sales representative, or major account manager.

Key steps to become a sales professional

  1. Explore sales professional education requirements

    The educational requirements for a sales professional typically involve a high school diploma, with 47.98% of sales professionals having this level of education. However, having an associate degree (18.14%) or a bachelor's degree (33.89%) can also be beneficial. According to Jeffrey Gonzalez, Assistant Professor of English at Montclair State University, "The most recent research I've seen (and again, I'm not an economist) said that Humanities majors eventually make as much as business or more career-specific majors (public relations, etc.

    While specific majors such as business, marketing, communication, psychology, or management can be helpful, it's essential to focus on skills and experience as well. According to Director Dave Payne M.S., Associate Professor of Practice/Sales at the University of Akron, "As Director of the Fisher Institute, sales education professor and sales coach for the UA sales competition team, I look for three basic characteristics in our sales students. I look for 'likability', 'coachability' and 'hunger for success'." He also emphasizes the importance of skills and continuous learning, stating, "Skills are king... creating a new system for sales practice, AI feedback and repetition will be the game changer."

    Most common sales professional degrees

    Bachelor's

    63.3 %

    Associate

    15.5 %

    High School Diploma

    11.2 %
  2. Start to develop specific sales professional skills

    Sales professionals need a combination of skills to succeed. They must be able to maximize sales efficiency and effectiveness, develop strong relationships with customers, and prioritize account management. As Ashley Strausser, Career Coach at Denison University, puts it, "Graduates need to do their research, know their worth and negotiate their job offer. If you are going to negotiate, you must be able to make a strong case as to why you are deserving of more money." They must also possess a strong, well-rounded skill set and be able to articulate those skills on their resume and in an interview.

    SkillsPercentages
    Product Knowledge12.79%
    POS10.27%
    CRM7.60%
    Work Ethic7.20%
    Sales Presentations6.10%
  3. Complete relevant sales professional training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales professionals learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales professional based on U.S. Bureau of Labor Statistics data and data from real sales professional resumes.
  4. Research sales professional duties and responsibilities

    A sales professional's main responsibilities include maximizing sales efficiency and effectiveness through various means. They develop strong relationships with physicians and staff, facilitate sales training sessions, and prioritize account management, pos operations, customer service problem-solving, and relationship building. As Dr. Matteo Cantarello Ph.D., Visiting Assistant Professor of Hispanic Studies at William & Mary, puts it, "Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market."

    • Track leads and manage accounts with SalesForce.
    • Record client information and sales using SalesForce.
    • Utilize Instagram and Facebook for marketing channel to promote diverse product lines.
    • Preform daily sales tasks as provide outstanding customer service and greetings, operate POS register system, merchandise transfers and re-merchandising.
  5. Prepare your sales professional resume

    When your background is strong enough, you can start writing your sales professional resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales professional resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Sales Professional Resume templates

    Build a professional Sales Professional resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Sales Professional resume.
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  6. Apply for sales professional jobs

    Now it's time to start searching for a sales professional job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Sales Professional Job

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Average sales professional salary

The average Sales Professional salary in the United States is $68,809 per year or $33 per hour. Sales professional salaries range between $42,000 and $110,000 per year.

Average Sales Professional Salary
$68,809 Yearly
$33.08 hourly

What Am I Worth?

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How do sales professionals rate their job?

-/5

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1 Star

Sales Professional reviews

profile
A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


profile
A zippia user wrote a review on May 2020
Pros

I love to engage the public and meet new faces. I enjoy explaining all of the benefits of the product I am selling, and making the customer feel important and well informed.

Cons

I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.


profile
A zippia user wrote a review on May 2020
Pros

i enjoy the interaction with people, listen the customer in order to convert him/her into your friend, detect and help customer with his/her needs.

Cons

People without vision, dreams and selfishness.


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Updated June 25, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.