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What is a sales program manager and how to become one
A Sales program manager plans and coordinates all activities related to product sales in a company to meet its sales goals. You will work to increase sales growth through the identification and generation of new business prospects. You will then go ahead to make presentations and proposals that would drive sales.
At times, you may be in charge of processing orders for deliveries. Sales program managers meet with clients on a personal basis to provide customized sale solutions that give assurance of continuous patronage. There might even be a frequent need to travel to visit your clients.
A minimum of a bachelor's degree in marketing or any similar field is required for this role. Occasionally, an additional MBA may be required. You should possess top-notch interpersonal, communication, and customer service skills. As a sales program manager, you need to be a strong analytical thinker and be very creative. Annually, the average salary of a sales program manager is $92,368.
What general advice would you give to a sales program manager?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Avg. Salary $103,116
Avg. Salary $59,228
Growth rate 5%
Growth rate 0.3%
American Indian and Alaska Native 0.24%
Asian 4.07%
Black or African American 3.24%
Hispanic or Latino 9.82%
Unknown 4.41%
White 78.23%
Genderfemale 38.67%
male 61.33%
Age - 46American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 46Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Sales program manager career paths
Key steps to become a sales program manager
Explore sales program manager education requirements
Start to develop specific sales program manager skills
Skills Percentages Program Management 9.60% Project Management 9.22% CRM 7.67% Sales Process 5.34% HR 4.51% Complete relevant sales program manager training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales program managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales program manager based on U.S. Bureau of Labor Statistics data and data from real sales program manager resumes.Research sales program manager duties and responsibilities
- Manage year-long project with outside consultant to identify a new ERP system.
- Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
- Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
- Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
Apply for sales program manager jobs
Now it's time to start searching for a sales program manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average sales program manager salary
The average sales program manager salary in the United States is $103,116 per year or $50 per hour. Sales program manager salaries range between $68,000 and $155,000 per year.
What am I worth?
How do sales program managers rate their job?
Sales program manager reviews
Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.
Not enough time in each day to get everything accomplished.
Project concept, execution - meeting business and Customer expectations.
Coming in contact with people, motivating staff, making the numbers, profitability for everyone
I like everything
Updated January 8, 2025
