Sales promoter demographics and statistics in the US
Sales promoter demographics research summary. Zippia estimates sales promoter demographics and statistics in the United States by using a database of 30 million profiles. Our sales promoter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales promoters after extensive research and analysis:
- There are over 5,068 sales promoters currently employed in the United States.
- 52.6% of all sales promoters are women, while 47.4% are men.
- The average sales promoter age is 45 years old.
- The most common ethnicity of sales promoters is White (51.5%), followed by Hispanic or Latino (18.9%), Black or African American (15.0%) and Unknown (8.1%).
- Sales promoters are most in-demand in Fremont, CA.
- The manufacturing industry is the highest-paying for sales promoters.
- 7% of all sales promoters are LGBT.
On this page
Sales promoter demographics by:
Sales promoter gender statistics
52.6% of sales promoters are women and 47.4% of sales promoters are men.
- Female, 52.6%
- Male, 47.4%
Sales promoter gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
Sales promoter gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$40,987
Female income
$39,229
Sales promoter gender ratio over time
This data breaks down the percentage of men and women in sales promoter positions over time. Currently, 52.6% of sales promoters are female.
Sales promoter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 19.78% | 80.22% |
| 2011 | 29.87% | 70.13% |
| 2012 | 25.98% | 74.02% |
| 2013 | 26.82% | 73.18% |
| 2014 | 31.09% | 68.91% |
| 2015 | 30.84% | 69.16% |
| 2016 | 26.39% | 73.61% |
| 2017 | 29.21% | 70.79% |
| 2018 | 24.54% | 75.46% |
| 2019 | 29.83% | 70.17% |
| 2020 | 36.99% | 63.01% |
| 2021 | 47.37% | 52.63% |
Sales promoter related jobs gender ratio
We compared sales promoters with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Sales Promoter | 47% | 53% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales promoter demographics by race
The most common ethnicity among sales promoters is White, which makes up 51.5% of all sales promoters. Comparatively, 18.9% of sales promoters are Hispanic or Latino and 15.0% of sales promoters are Black or African American.
- White, 51.5%
- Hispanic or Latino, 18.9%
- Black or African American, 15.0%
- Unknown, 8.1%
- Asian, 6.2%
- American Indian and Alaska Native, 0.3%
Sales promoter race
| Sales promoter race | Percentages |
|---|---|
| White | 51.5% |
| Hispanic or Latino | 18.9% |
| Black or African American | 15.0% |
| Unknown | 8.1% |
| Asian | 6.2% |
| American Indian and Alaska Native | 0.3% |
Sales promoter race and ethnicity over time
See how sales promoter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales promoter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 63.54% | 10.83% | 3.77% | 18.74% |
| 2011 | 58.98% | 12.43% | 4.96% | 18.48% |
| 2012 | 62.53% | 11.40% | 4.67% | 17.21% |
| 2013 | 62.73% | 11.04% | 5.09% | 17.46% |
| 2014 | 61.17% | 9.73% | 4.99% | 19.96% |
| 2015 | 61.08% | 11.50% | 4.85% | 18.61% |
| 2016 | 59.91% | 10.94% | 5.65% | 19.08% |
| 2017 | 61.46% | 10.86% | 6.40% | 17.32% |
| 2018 | 61.10% | 8.31% | 5.75% | 19.36% |
| 2019 | 61.06% | 8.38% | 4.55% | 21.44% |
| 2020 | 59.63% | 8.31% | 7.14% | 18.42% |
| 2021 | 51.48% | 14.96% | 6.23% | 18.91% |
Sales promoter wage gap by race
According to our data, white sales promoters have the highest average salary compared to other ethnicities. Black or african american sales promoters have the lowest average salary at $39,340.
| Ethnicity | Salary |
|---|---|
| Unknown | $41,644 |
| White | $42,686 |
| Black or African American | $39,340 |
| Asian | $40,200 |
| Hispanic or Latino | $41,148 |
Sales promoter age breakdown
The average age of sales promoters is 40+ years years old, representing 58% of the sales promoter population.
Sales promoter age breakdown
| Sales Promoter Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 16% |
Sales promoter educational attainment
The most common degree for sales promoters is bachelor's degree, with 59% of sales promoters earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 14%.
- Bachelor's, 59%
- Associate, 15%
- High School Diploma, 14%
- Master's, 5%
- Other Degrees, 7%
Sales promoters by degree level
| Sales promoter degree | Percentages |
|---|---|
| Bachelor's | 59% |
| Associate | 15% |
| High School Diploma | 14% |
| Master's | 5% |
| Other Degrees | 7% |
Sales promoter jobs you might like
Sales promoter employment statistics
Most sales promoters work for a private in the retail industry.
Company size where sales promoters work
Below, you can see the size of companies where sales promoters work.
Sales promoter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 33% |
Sales promoter jobs by company type
Employees with the sales promoter job title have their preferences when it comes to working for a company. For instance, most sales promoters prefer to work at private companies over public companies.
Sales promoter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 38% |
| Private | 59% |
| Government | 1% |
Sales promoter jobs by industry
The most common industries for sales promoters are retail, media and professional.
Sales promoter industry statistics
| Industry | Percentages |
|---|---|
| Retail | 20% |
| Fortune 500 | 16% |
| Media | 10% |
| Hospitality | 9% |
| Professional | 9% |
| Manufacturing | 8% |
| Technology | 4% |
| Finance | 3% |
| Construction | 3% |
| Health Care | 3% |
| Telecommunication | 3% |
| Education | 3% |
| Transportation | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Government | 1% |
| Agriculture | 1% |
| Start-up | 1% |
Sales promoter turnover and employment statistics
Sales promoter unemployment rate over time
The unemployment rate for sales promoters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales promoter unemployment rate by year
| Year | Sales promoter unemployment rate |
|---|---|
| 2010 | 18.40% |
| 2011 | 18.40% |
| 2012 | 18.62% |
| 2013 | 17.32% |
| 2014 | 12.63% |
| 2015 | 12.27% |
| 2016 | 11.13% |
| 2017 | 9.89% |
| 2018 | 9.87% |
| 2019 | 8.55% |
| 2020 | 14.96% |
| 2021 | 25.00% |
Average sales promoter tenure
The average sales promoter stays at their job for 1-2 years, based on the 2,967 sales promoters resumes in Zippia's database.
Sales promoter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 32% |
| 1-2 years | 33% |
| 3-4 years | 13% |
| 5-7 years | 11% |
| 8-10 years | 5% |
| 11+ years | 6% |
Sales promoter LGBT ratio compared to similar jobs
Review the percent of sales promoters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Engineer, Account Manager | 6.51% | 152,078 |
| Sales Promoter | 6.75% | - |
| Door To Door Selling Distributor | 7.95% | 3,885 |
| Ticket Broker | 8.25% | 2,324 |
| Telemarketing Fundraiser | 11.06% | 241 |
| Sales And Leasing Consultant | 12.76% | 51,173 |
Similar sales promoter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Engineer, Account Manager | 6.51% | 152,078 |
| Door To Door Selling Distributor | 7.95% | 3,885 |
| Ticket Broker | 8.25% | 2,324 |
| Telemarketing Fundraiser | 11.06% | 241 |
| Sales And Leasing Consultant | 12.76% | 51,173 |
Foreign languages spoken by sales promoters
The most common foreign language among sales promoters is Spanish at 54.1%. The second-most popular foreign language spoken is French at 7.8% and Mandarin is the third-most popular at 6.9%.
- Spanish, 54.1%
- French, 7.8%
- Mandarin, 6.9%
- Chinese, 5.5%
- Italian, 4.1%
- Other, 21.6%
Sales promoter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 54.1% |
| French | 7.8% |
| Mandarin | 6.9% |
| Chinese | 5.5% |
| Italian | 4.1% |
| Other | 21.6% |
