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Job outlook for sales promoters in the United States
Sales promoter job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected sales promoter job growth rate is 0% from 2018-2028.
About 1,900 new jobs for sales promoters are projected over the next decade.
Sales promoter salaries have increased 27% for sales promoters in the last 5 years.
There are over 5,068 sales promoters currently employed in the United States.
There are 215,358 active sales promoter job openings in the US.
The average sales promoter salary is $40,304.
Are sales promoter jobs in demand?
Sales promoter job and salary trends over time
Sales promoter jobs over time
Sales promoter job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 5,068 | 0.00% |
| 2020 | 8,719 | 0.00% |
| 2019 | 9,687 | 0.00% |
| 2018 | 10,122 | 0.00% |
| 2017 | 10,562 | 0.00% |
Average sales promoter salary over time
Sales promoter salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $40,304 | $19.38 | +5.1% |
| 2024 | $38,357 | $18.44 | +6.8% |
| 2023 | $35,914 | $17.27 | +7.0% |
| 2022 | $33,558 | $16.13 | +5.7% |
| 2021 | $31,760 | $15.27 | +2.7% |
Sales promoter jobs by state
Most common states for sales promoters
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | New Hampshire | 1,342,795 | 578 | 43% |
| 2 | Delaware | 961,939 | 383 | 40% |
| 3 | District of Columbia | 693,972 | 245 | 35% |
| 4 | Maine | 1,335,907 | 454 | 34% |
| 5 | Pennsylvania | 12,805,537 | 4,172 | 33% |
| 6 | Connecticut | 3,588,184 | 1,171 | 33% |
| 7 | Rhode Island | 1,059,639 | 348 | 33% |
| 8 | Vermont | 623,657 | 191 | 31% |
| 9 | Virginia | 8,470,020 | 2,521 | 30% |
| 10 | Massachusetts | 6,859,819 | 2,059 | 30% |
| 11 | New Jersey | 9,005,644 | 2,602 | 29% |
| 12 | Maryland | 6,052,177 | 1,719 | 28% |
| 13 | Iowa | 3,145,711 | 893 | 28% |
| 14 | Wisconsin | 5,795,483 | 1,566 | 27% |
| 15 | Florida | 20,984,400 | 5,510 | 26% |
| 16 | Colorado | 5,607,154 | 1,473 | 26% |
| 17 | Alabama | 4,874,747 | 1,284 | 26% |
| 18 | West Virginia | 1,815,857 | 467 | 26% |
| 19 | Ohio | 11,658,609 | 2,968 | 25% |
| 20 | South Carolina | 5,024,369 | 1,231 | 25% |
Most common cities for sales promoters
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Duncanville | 1 | 3% | $46,262 |
| 2 | Dunedin | 1 | 3% | $42,330 |
| 3 | Warminster | 1 | 3% | $42,686 |
| 4 | Rockwall | 1 | 2% | $46,173 |
| 5 | Lewisville | 1 | 1% | $46,233 |
| 6 | Naperville | 1 | 1% | $35,954 |
| 7 | The Woodlands | 1 | 1% | $45,928 |
| 8 | Arlington | 1 | 0% | $46,283 |
| 9 | Los Angeles | 1 | 0% | $46,762 |
| 10 | Plano | 1 | 0% | $46,196 |
| 11 | San Francisco | 1 | 0% | $49,219 |
Sales Promoter job outlook: Expert opinions
Our panel of sales promoter experts
University of Maryland - College Park
University of Southern Mississippi
Southern Illinois University Edwardsville
University of Mount Union
Franklin and Marshall College
California State University Channel Islands
What Sales Promoter skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
What will help Sales Promoters increase their earning potential?
Dr. Kathleen Kelly: The world is changing rapidly and the Sales field is no exception.
What general advice would you give to a Sales Promoter?
Kevin Buckley: The biggest factor in earning potential is performance - salespeople get paid based on their ability to hit and exceed quotas through revenue generation. With a sales career, you have a lot of control over earnings. My advice is to be metrics-driven and have a plan to intentionally grow your sales skills through training, mentors, and personal development. Build a reputation for consistent over-achievement. It's also important to do research and understand typical compensation benchmarks. Some may offer higher base pay, while others offer more earnings leverage through aggressive commission/bonus structures.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What Sales Promoter skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Sales Promoters increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What general advice would you give to a Sales Promoter?
Derrek Schartz: Be agile and able to adapt. Sales has changed more of the last 20 years than over the previous 100. It's not your father's sales career. Over the last several decades the role of sales in most organizations has changed dramatically.
Michael Grossman Ph.D.
Professor, Political Studies and International StudiesUniversity of Mount Union
Department of Political Science and International Studies
What certifications/licenses/courses can have the biggest impact for Sales Promoters?
Michael Grossman Ph.D.: It is less about licenses or courses and more about experiences. In this regard, internships are crucial.
What certifications/licenses/courses can have the biggest impact for Sales Promoters?
Cynthia Krom: Professional certifications matter. If your profession has a certification, you need to have that certification to be competitive in this new world. So, a public accountant needs to have a CPA, and a corporate accountant needs to have their CMA. A fraud examiner needs their CFE. Find out what is available in your profession and take whatever courses or exams are needed to be at the top of your game, because everyone else will.
We don't really know what will be happening with professional licenses with remote work. A psychotherapist may be licensed in New York, but remotely treating a client in New Mexico. Technically, they probably need a license in New Mexico. But who will control that? Will it just be the professional responsibility of the therapist to only practice where licensed? Will their malpractice insurance only cover them if the client is where they are licensed? What about a physician operating on someone a thousand miles away using robotics?
In terms of courses not related to professional certification or licensure, technology is where it is at. First and foremost, polish your Zoom skills. Zoom is now your face-to-face workplace and you need to be a pro. YouTube has great videos about lighting for Zoom, even with reflective eyeglasses. Perhaps your IT department is able to help with connectivity issues and learning remote technologies. And, as we have all recently seen, you need to learn how to turn off filters that make you look like a kitten! For nearly every field, you have to know Microsoft Office (Word, PowerPoint, and Excel) or similar programs. You need to know how to work collaboratively on projects through things like Google Drive. If you are not fluent in the basics, you are showing up for a horse race with a little pony.
Ekin Pehlivan Ph.D.
Associate Professor of MarketingCalifornia State University Channel Islands
Martin V. Smith School of Business and Economics
What's a good job out of college for Sales Promoters?
Ekin Pehlivan Ph.D.: I think a description of a "good" job opportunity is dependent on so many factors, almost all subjective. What I recommend my students usually, is that they try different things before graduation and find something that makes them feel a purpose other than (and in addition to) making ends meet. For this reason we started a program on our campus where students are hired to help non-profits and small businesses in our area of service. In this program, students get to gain and practice skills that can help them succeed in a corporate or freelance capacity. The students get to experiment without fear of losing a job and find what they would like their entry level positions to look like. While doing this they also help organizations and individuals who have the need but not the resources to get the services from professionals.