What does a sales promoter do?
Sales promoter responsibilities
Here are examples of responsibilities from real sales promoter resumes:
- Achieve a huge improvement on social networks to gain over 20k fans on the Facebook platform.
- Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
- Assist with promotional item giveaways, stocking inventory and responsible for cash/credit transactions.
- Monitor promotional giveaways, service enrollments, subscriptions and review survey results when applicable for daily marketing client reports
- Enroll eligible beneficiaries in Medicare products accurately and timely following Medicare guidelines.
Sales promoter skills and personality traits
We calculated that 39% of Sales Promoters are proficient in Product Knowledge, Customer Service, and Costco. They’re also known for soft skills such as Math skills, Persistence, and Selling skills.
We break down the percentage of Sales Promoters that have these skills listed on their resume here:
- Product Knowledge, 39%
Provided training to staff on product knowledge and achieved significant improvements in their productivity.
- Customer Service, 21%
Provided business to consumer face-to-face customer service, support, and product demonstrations at local marketing events.
- Costco, 3%
Set up booth at Sam's Clubs and Costco to demonstrate a multivitamin drink and its benefits.
- Sales Floor, 3%
Organized merchandise on sales floor and created visual concepts according to current and future stock
- Promotional Sales, 3%
Assisted general manager with promotional sales and logistics of International exhibition matches with teams from Mexican 1st Division.
- Credit Card, 2%
Accepted payment in cash or requested identification and called in for authorization on personal checks, credit cards or debit card.
"product knowledge," "customer service," and "costco" are among the most common skills that sales promoters use at work. You can find even more sales promoter responsibilities below, including:
Math skills. One of the key soft skills for a sales promoter to have is math skills. You can see how this relates to what sales promoters do because "retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers." Additionally, a sales promoter resume shows how sales promoters use math skills: "raised online facebook statistics by over 300% for views and interactions within four months of assuming responsibilities. "
Persistence. Another soft skill that's essential for fulfilling sales promoter duties is persistence. The role rewards competence in this skill because "a large number of attempted sales may not be successful, so sales workers should not be discouraged easily." According to a sales promoter resume, here's how sales promoters can utilize persistence in their job responsibilities: "prospected for clients using persistence and professionalism through cold calling. "
Selling skills. Another skill that relates to the job responsibilities of sales promoters is selling skills. This skill is critical to many everyday sales promoter duties, as "retail sales workers must be persuasive when interacting with customers." This example from a resume shows how this skill is used: "distribute product samples, brochures and flyers to source new sales opportunities. "
Customer-service skills. sales promoter responsibilities often require "customer-service skills." The duties that rely on this skill are shown by the fact that "retail sales workers must be responsive to the wants and needs of customers." This resume example shows what sales promoters do with customer-service skills on a typical day: "give product samples or token gifts to customers, and distribute handbills, brochures, and gift certificates to passers-by. "
Interpersonal skills. A commonly-found skill in sales promoter job descriptions, "interpersonal skills" is essential to what sales promoters do. Sales promoter responsibilities rely on this skill because "a friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people." You can also see how sales promoter duties rely on interpersonal skills in this resume example: "utilized strong interpersonal communication skills to deliver excellent customer service and develop a loyal, regular clientele. "
The three companies that hire the most sales promoters are:
- ABM Industries6 sales promoters jobs
- Innovacare Health4 sales promoters jobs
- Dollar Tree1 sales promoters jobs
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Compare different sales promoters
Sales promoter vs. Brand ambassador
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
These skill sets are where the common ground ends though. The responsibilities of a sales promoter are more likely to require skills like "promotional sales," "credit card," "ran," and "ticket sales." On the other hand, a job as a brand ambassador requires skills like "brand awareness," "customer satisfaction," "good interpersonal," and "pet." As you can see, what employees do in each career varies considerably.
Brand ambassadors earn the highest salaries when working in the professional industry, with an average yearly salary of $39,196. On the other hand, sales promoters are paid more in the manufacturing industry with an average salary of $39,677.brand ambassadors tend to reach similar levels of education than sales promoters. In fact, brand ambassadors are 1.8% less likely to graduate with a Master's Degree and 0.0% more likely to have a Doctoral Degree.Sales promoter vs. Outside sales
An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals. An outside sales representative must have excellent communication and customer service skills, immediately resolving complaints and assisting on marketing promotions to gain sales prospects.
Each career also uses different skills, according to real sales promoter resumes. While sales promoter responsibilities can utilize skills like "costco," "sales floor," "promotional sales," and "credit card," outside sales use skills like "first hand," "ongoing support," "work ethic," and "crm."
Outside sales may earn a higher salary than sales promoters, but outside sales earn the most pay in the manufacturing industry with an average salary of $83,118. On the other hand, sales promoters receive higher pay in the manufacturing industry, where they earn an average salary of $39,677.Average education levels between the two professions vary. Outside sales tend to reach similar levels of education than sales promoters. In fact, they're 1.9% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Sales promoter vs. Associate sales representative
The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from sales promoter resumes include skills like "costco," "promotional sales," "credit card," and "ran," whereas an associate sales representative is more likely to list skills in "work ethic," "patients," "excellent interpersonal," and "excellent organizational. "
Associate sales representatives make a very good living in the health care industry with an average annual salary of $56,246. On the other hand, sales promoters are paid the highest salary in the manufacturing industry, with average annual pay of $39,677.Most associate sales representatives achieve a similar degree level compared to sales promoters. For example, they're 0.0% less likely to graduate with a Master's Degree, and 0.6% less likely to earn a Doctoral Degree.Sales promoter vs. Seasonal sales representative
Usually working on a contractual basis, a seasonal sales representative serves as the clients' point of contact in businesses. They typically offer products and services through calls and correspondence, arrange appointments, discuss promotions, explain product specifications and pricing, negotiate contracts, arrange payment plans, and build positive relationships with clients. Moreover, a seasonal sales representative must perform research and analysis to identify business and client opportunities, generate leads, and develop sales strategies while adhering to the company's policies and regulations.
Types of sales promoter
Updated January 8, 2025
