Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobs

Skills

EducationDemographicsBest CompaniesJob OutlookCompareEntry Level jobsFull Time jobs
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Sales promotion representative skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Frederik Beuk,
Dr. Matteo Cantarello Ph.D.
Below we've compiled a list of the most critical sales promotion representative skills. We ranked the top skills for sales promotion representatives based on the percentage of resumes they appeared on. For example, 39.1% of sales promotion representative resumes contained product knowledge as a skill. Continue reading to find out what skills a sales promotion representative needs to be successful in the workplace.

15 sales promotion representative skills for your resume and career

1. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales promotion representatives use product knowledge:
  • Demonstrate product knowledge while interacting with customers and potential customers at events, bars, restaurants, etc.
  • Utilized logistics, product knowledge, problem solving ability and critical thinking to resolve issues daily.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales promotion representatives use customer service:
  • Provided customer service to international clients by demonstrating make-up application and providing product recommendations.
  • Promoted products as sales representative Customer service

3. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how sales promotion representatives use pos:
  • Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.
  • Solicited and maintained new and existing accounts; updated license information and distributed marketing and POS material.

4. Promotional Events

A promotional event is a specialized marketing event to gain public attention towards a certain product. Promotional events include product demonstrations, marketing policies, special events like consumer rewards and discounts. The goal of a promotional event is to raise public awareness of a product or a brand.

Here's how sales promotion representatives use promotional events:
  • Interact with consumers when working promotional events by answering questions and providing information about various products.
  • Assembled and coordinated promotional events; providing entertainment and documenting positive interactions through social media.

5. DIRECTV

Here's how sales promotion representatives use directv:
  • Worked in Jefferson City/Columbia Best Buy and Sam's Club stores promoting DirecTV and signing up new customers.

6. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how sales promotion representatives use promotional materials:
  • Managed inventory of promotional materials from all of our suppliers in our local sample center.
  • Educated distribution partners specification representatives about fine papers, emerging technology, design trends and elaborate promotional materials.

Choose from 10+ customizable sales promotion representative resume templates

Build a professional sales promotion representative resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your sales promotion representative resume.

7. Customer Satisfaction

Here's how sales promotion representatives use customer satisfaction:
  • Maintain existing accounts and provide customer satisfaction.
  • Provided service to existing customers through frequent contact and product condition inquiries in order ensure customer satisfaction and anticipate future needs.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how sales promotion representatives use market research:
  • Conduct personal market research to further ensure the success/benefits of these collaborations.
  • Expanded the client database by making cold calls, conducting market research, and networking at numerous industry events.

9. Increase Sales

Here's how sales promotion representatives use increase sales:
  • Organized The Simpson Paper Summit to educate distribution customers and increase sales.
  • Increase sales by conducting product training while promoting and attending scheduled events.

10. Sales Revenue

Here's how sales promotion representatives use sales revenue:
  • Generate sales revenue through successful promotional marketing strategies.
  • Supported sales revenue and successful promotional marketing activities.

11. Product Sales

Product sales refers to sales metrics surrounding a specific product or offering from an organization.

Here's how sales promotion representatives use product sales:
  • Completed documentation for product sales.
  • Promote and encourage product sales by educating and engaging the consumer through extensive knowledge of all brands being promoted.

12. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how sales promotion representatives use outbound calls:
  • Applied time management techniques after accumulating premier customers and managing outbound calls to assure customer satisfaction.
  • Managed inbound and outbound calls to facilitate client/customer needs by operating within established processes.

13. Sales Presentations

Here's how sales promotion representatives use sales presentations:
  • Promoted brand identity and increased sales through effective sales presentations.
  • Prepared account specific sales presentations tailored to fit current vendor programs and trends of the given account.

14. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how sales promotion representatives use cold calls:
  • Revived old or inactive accounts by use of cold calling and presenting specialized samples and proofs
  • Researched potential clients and conduct cold calls to gain new business.

15. Customer Feedback

Customer feedback is the information, insight provided by a customer orally, in writing, or online form about their experiences with a company's product or services. Customer feedback is aimed to convey certain facts that the customers face when using the manufacturer's products, and in turn help the product, customer, and marketing teams understand where there is room for improvement. It may be positive, negative, or neutral, but it is very important for the growth of a business.

Here's how sales promotion representatives use customer feedback:
  • Submit daily reports with customer feedback and upload pictures of the event as part of the feedback.
top-skills

What skills help Sales Promotion Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What sales promotion representative skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What technical skills for a sales promotion representative stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

What soft skills should all sales promotion representatives possess?

John Cicala Ph.D.John Cicala Ph.D. LinkedIn profile

Associate Professor of Digital Marketing, University of North Alabama

The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.
Do you want to know more?
Read more about what experts have to say about sales promotion representative

List of sales promotion representative skills to add to your resume

Sales promotion representative skills

The most important skills for a sales promotion representative resume and required skills for a sales promotion representative to have include:

  • Product Knowledge
  • Customer Service
  • POS
  • Promotional Events
  • DIRECTV
  • Promotional Materials
  • Customer Satisfaction
  • Market Research
  • Increase Sales
  • Sales Revenue
  • Product Sales
  • Outbound Calls
  • Sales Presentations
  • Cold Calls
  • Customer Feedback
  • Sales Promotions
  • Merchandise Sales
  • Promotional Campaigns
  • Social Events
  • Promotional Products
  • Product Line
  • Sales Strategies
  • Business Relationships
  • Primary Care
  • Sales Growth
  • Customer Inquiries
  • Customer Complaints
  • Facebook
  • Costco

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse sales jobs