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Sales representative/assistant skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Frederik Beuk,
Joseph Hancock
Below we've compiled a list of the most critical sales representative/assistant skills. We ranked the top skills for sales representative/assistants based on the percentage of resumes they appeared on. For example, 24.2% of sales representative/assistant resumes contained product knowledge as a skill. Continue reading to find out what skills a sales representative/assistant needs to be successful in the workplace.

15 sales representative/assistant skills for your resume and career

1. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales representative/assistants use product knowledge:
  • Received numerous appreciation for outstanding product knowledge and customer service.
  • Trained in-store sales associates and buyers on product knowledge including pricing, merchandising and special promotions resulting in increased sales revenue.

2. Brand Awareness

Here's how sales representative/assistants use brand awareness:
  • Educated store employees on products, brand awareness and image, and confirmed understanding of training.
  • Increase sales and brand awareness of the client s products.

3. Sales Associates

Here's how sales representative/assistants use sales associates:
  • Provide on-call management assistance in managing cashiers, sales associates and warehouse personnel.
  • Worked with Panasonic to present their flat panel HDTV's to customers and sales associates in Circuit City.

4. Store Associates

Here's how sales representative/assistants use store associates:
  • Serve as a liaison by developing deep in-store relationships and relationship builder with retailer and store associates.
  • Serve as a liaison and relationship build with retailer and store associates.

5. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how sales representative/assistants use sales reports:
  • Produce daily/monthly customer service and sales reports for management.
  • Generated sales reports and processed commissions for sales representatives.

6. Increase Sales

Here's how sales representative/assistants use increase sales:
  • Helped increase sales by proposing ideas to improve the management and organization of the store layout.
  • Help retailer and manufacturer maximize sales and increase sales volumes.

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7. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how sales representative/assistants use outbound calls:
  • Received and placed outbound calls to and from customer who has requested a payment to be paid to a third party.
  • Make outbound calls to past due card members in attempt to collect the past due amount on the account.

8. Product Demonstrations

Product demonstrations mean displaying products or services offered by an organization to potential customers. It assists in capturing prospective clients or investors interested in the product. It also helps in addressing more comprehensively the concerns of a specific product.

Here's how sales representative/assistants use product demonstrations:
  • Conduct product demonstrations and sales presentations of Sony Digital Camera & Television for consumers.
  • Conducted various product demonstrations for customers and answered customer inquiries.

9. Sales Reps

Here's how sales representative/assistants use sales reps:
  • Worked in a department dedicated to contacting dentists in order for them to meet with our sales reps in the field.
  • Assist sales reps daily with account information as well as back log information, and creating excel pivot tables.

10. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how sales representative/assistants use financial statements:
  • Prepared monthly financial statements for review by management and ownership.
  • Handled accounts receivable/payable, bank reconciliations and financial statements.

11. Inbound Calls

Here's how sales representative/assistants use inbound calls:
  • Performed customer/corporate support and sales responsibilities by managing inbound calls and maintained existing customer base.
  • Date Attended: 2/07-2/08 Company Name: HSN Responsibilities: Taking inbound calls as a work at home sales rep.

12. Product Displays

Here's how sales representative/assistants use product displays:
  • Ensured product display was consistent with protocol and overall presentation.
  • Maintained product displays and product functionality while in store.

13. Roadside Assistance

Here's how sales representative/assistants use roadside assistance:
  • Worked temporary assignment at call center responding to customer roadside assistance calls by dispatching appropriate help.
  • Provided travelers with passport requirements, international travel reservations for car rentals and international roadside assistance.

14. Purchase Orders

Here's how sales representative/assistants use purchase orders:
  • Facilitated purchase orders, coordinated installers appointments, maintained installations and ordered flooring inventory.
  • Prepared political radio advertising purchase orders, analyzing copy for accuracy and correctness.

15. Trade Shows

Here's how sales representative/assistants use trade shows:
  • Provided data entry of telecommunication orders for nationwide trade shows utilizing proprietary software.
  • Attended trade shows, BMI Networking groups, and chamber of commerce events to network and market our products and services.
top-skills

What skills help Sales Representative/Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What sales representative/assistant skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What technical skills for a sales representative/assistant stand out to employers?

Joseph HancockJoseph Hancock LinkedIn profile

Research Professor, Program Director, Former Retail Operations Manager, Drexel University, Antoinette Westphal College of Media Arts & Design

Technologically savvy is necessary, so what will set you apart are your soft skills, patience, the ability to think beyond yourself. Again, don't be ethnocentric, be multi-centric. I believe technology only exposes us to a virtual world of acceptance, and really if you are going to be sales, you need to be cultured beyond the computer and social media. Understand others and their needs, be a person who tells the potential employer how you are going to go the extra mile to care for customers and make sure their needs are met through your excellent customers service skills (and give solid examples). Most importantly, know what you are selling and realize that the person you are talking to, might know more than you! There have been so many times I walk into a retail store only to have the store associate or manager talk to me as if I know nothing about the product they are selling. Ask your customers questions do not just talk at them, talk with them.

What soft skills should all sales representative/assistants possess?

Sonya DiPalma Ph.D.Sonya DiPalma Ph.D. LinkedIn profile

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.
Do you want to know more?
Read more about what experts have to say about sales representative/assistant

List of sales representative/assistant skills to add to your resume

Sales representative/assistant skills

The most important skills for a sales representative/assistant resume and required skills for a sales representative/assistant to have include:

  • Product Knowledge
  • Brand Awareness
  • Sales Associates
  • Store Associates
  • Sales Reports
  • Increase Sales
  • Outbound Calls
  • Product Demonstrations
  • Sales Reps
  • Financial Statements
  • Inbound Calls
  • Product Displays
  • Roadside Assistance
  • Purchase Orders
  • Trade Shows
  • Customer Complaints
  • Telephone Calls
  • Cold Calls
  • IRS
  • Customer Inquiries
  • Customer Accounts
  • Sales Presentations
  • Retail Store
  • Order Entry
  • BDS
  • Credit Card
  • Customer Orders
  • Sales Support
  • Customer Relations
  • Front Desk
  • PowerPoint
  • Processing Orders
  • Scheduling Appointments
  • Customer Issues
  • Sales Contracts
  • Veterans
  • POS
  • Sales Floor
  • Sales Orders
  • Administrative Tasks
  • Travel Arrangements
  • Inventory Control
  • Sales Techniques
  • Facebook
  • Product Sales
  • Real Estate
  • Bank Deposits
  • QuickBooks

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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