Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Sales Representative Responsibilities

Here are examples of responsibilities from real sales representative resumes representing typical tasks they are likely to perform in their roles.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage efforts in building online reviews and reputation (Facebook & Google); monitor and respond accordingly.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Manage customer order stock at remote manufacturing locations through OEM inventory software.
  • Develop internet marketing business through social media, Google and Facebook advertising.
  • Assist manager with weekly rep training by preparing PowerPoint presentations/Word documents and participating in the presentation
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Assign to an under preforming sales territory covering west/central Kentucky geography design around a predominately independent customer base.
  • Succeed in gaining two referrals per session by recognizing distinct customer needs and adjusting communication approach during 45 minute household product demonstrations
  • Share work experience and proven methods with downstream consultants in order to improve annual sales numbers and identify business development opportunities.
Sales Representative Traits
Customer-service skills involve listening skills that allow you to communicate efficiently and respectfully with a customer.
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Physical stamina shows that you are able to exert your energy for long periods of time without tiring.

Sales Representative Job Description

When it comes to understanding what a sales representative does, you may be wondering, "should I become a sales representative?" The data included in this section may help you decide. Compared to other jobs, sales representatives have a growth rate described as "slower than average" at 2% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of sales representative opportunities that are predicted to open up by 2028 is 35,400.

On average, the sales representative annual salary is $56,106 per year, which translates to $26.97 an hour. Generally speaking, sales representatives earn anywhere from $33,000 to $93,000 a year, which means that the top-earning sales representatives make $60,000 more than the ones at the lower end of the spectrum.

Once you've become a sales representative, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a consultant and sales representative, sales development representative, marketing/sales representative, and territory sales representative.

Sales Representative Jobs You Might Like

Sales Representative Resume Examples

Sales Representative Skills and Personality Traits

We calculated that 18% of Sales Representatives are proficient in Communication, Sales Process, and Customer Service. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.

We break down the percentage of Sales Representatives that have these skills listed on their resume here:

  • Communication, 18%

    Performed active listening and full attention during communication by taking time to understand and asked questions for clarification.

  • Sales Process, 8%

    Present solution programs to potential customers through detailed sales process by gathering relevant evidence through extensive fact finding meeting/tour of facility.

  • Customer Service, 6%

    Provided detailed customer service to existing policyholders by developing relationships with customers in order to better meet their needs.

  • Sales Goals, 6%

    Leveraged exceptional sales skills and reputation for integrity to achieve high sales goals within a territory of relatively moderate potential.

  • Product Knowledge, 6%

    Developed profitable relationships with current and prospective customers, and provided exceptional customer support through attentiveness and extensive product knowledge.

  • Business Development, 5%

    Formulated new and innovative short and long-term business development strategies that generated increased levels of customer satisfaction, gross revenue/sales ranking.

Some of the skills we found on sales representative resumes included "communication," "sales process," and "customer service." We have detailed the most important sales representative responsibilities below.

  • The most important skills for a sales representative to have in this position are customer-service skills. In this excerpt that we gathered from a sales representative resume, you'll understand why: "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." According to resumes we found, customer-service skills can be used by a sales representative in order to "provided excellent customer service utilizing sales driven procedures contacting business owners regarding their merchant services. "
  • While it may not be the most important skill, we found that many sales representative duties rely on interpersonal skills. This example from a sales representative explains why: "wholesale and manufacturing sales representatives must be able to work well with many types of people." This resume example is just one of many ways sales representatives are able to utilize interpersonal skills: "developed excellent interpersonal skills while introducing contractors to a new product line. "
  • Another skill that is quite popular among sales representatives is physical stamina. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a sales representative resume: "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." This example from a resume shows how this skill is used: "beat sales goals while managing 300+ physician accounts and boosting revenue growth for 11 physical therapy clinics. "
  • A thorough review of lots of resumes revealed to us that "self-confidence" is important to completing sales representative responsibilities. This resume example shows just one way sales representatives use this skill: "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations" Here's an example of how this skill is used from a resume that represents typical sales representative tasks: "developed new customer relationships and grew sales by demonstrating product benefits to gain customer confidence and sales commitments. "
  • See the full list of sales representative skills.

    Before becoming a sales representative, 53.7% earned their bachelor's degree. When it comes down to graduating with a master's degree, 3.7% sales representatives went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most sales representatives have a college degree. But about one out of every six sales representatives didn't attend college at all.

    Those sales representatives who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for sales representatives include a communication degree or a psychology degree.

    Once you're ready to become a sales representative, you should explore the companies that typically hire sales representatives. According to sales representative resumes that we searched through, sales representatives are hired the most by Itg Holdings, MarketSource, and Colonial Life & Accident Insurance .. Currently, Itg Holdings has 1,570 sales representative job openings, while there are 732 at MarketSource and 405 at Colonial Life & Accident Insurance ..

    But if you're interested in companies where you might earn a high salary, sales representatives tend to earn the biggest salaries at John L. Scott, Berkshire Hathaway HomeServices The Preferred Realty, and Long Realty. Take John L. Scott for example. The median sales representative salary is $97,545. At Berkshire Hathaway HomeServices The Preferred Realty, sales representatives earn an average of $97,529, while the average at Long Realty is $97,496. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on sales representative salaries across the United States.

    Some other companies you might be interested in as a sales representative include Verizon Communications, Best Buy, and AT&T.; These three companies were found to hire the most sales representatives from the top 100 U.S. educational institutions.

    For the most part, sales representatives make their living in the retail and manufacturing industries. Sales representatives tend to make the most in the pharmaceutical industry with an average salary of $81,013. The sales representative annual salary in the technology and manufacturing industries generally make $67,060 and $66,132 respectively. Additionally, sales representatives who work in the pharmaceutical industry make 39.8% more than sales representatives in the hospitality Industry.

    The three companies that hire the most prestigious sales representatives are:

      What Consultant And Sales Representatives Do

      A consultant and sales representative's role is to perform research and analysis to devise strategies for reaching sales targets and optimal services. Aside from providing consultations and business plans, they may also represent the company by reaching out to clients through calls and correspondence. They may offer products and services to secure sales, answer inquiries, and even arrange appointments to discuss and negotiate deals. Furthermore, as a consultant and sales representative, it is essential to build positive relationships with clients in adherence to the company's policies and regulations.

      We looked at the average sales representative annual salary and compared it with the average of a consultant and sales representative. Generally speaking, consultants and sales representative receive $197,590 higher pay than sales representatives per year.

      Even though sales representatives and consultants and sales representative have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require communication, sales process, and customer service in the day-to-day roles.

      As far as similarities go, this is where it ends because a sales representative responsibility requires skills such as "rep," "positive attitude," "medicare," and "product demonstrations." Whereas a consultant and sales representative is skilled in "specific needs," "internet," "sales meetings," and "customer care." So if you're looking for what truly separates the two careers, you've found it.

      Consultants and sales representative receive the highest salaries in the technology industry coming in with an average yearly salary of $265,917. But sales representatives are paid more in the pharmaceutical industry with an average salary of $81,013.

      On average, consultants and sales representative reach similar levels of education than sales representatives. Consultants and sales representative are 4.2% more likely to earn a Master's Degree and 0.9% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Sales Development Representative?

      A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

      Next up, we have the sales development representative profession to look over. This career brings along a lower average salary when compared to a sales representative annual salary. In fact, sales development representatives salary difference is $8,604 lower than the salary of sales representatives per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both sales representatives and sales development representatives are known to have skills such as "communication," "sales process," and "customer service. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, sales representative responsibilities are more likely to require skills like "crm," "customer relations," "powerpoint," and "positive attitude." Meanwhile, a sales development representative might be skilled in areas such as "sdr," "account executives," "linkedin," and "phone calls." These differences highlight just how different the day-to-day in each role looks.

      It's been discovered that sales development representatives earn lower salaries compared to sales representatives, but we wanted to find out where sales development representatives earned the most pay. The answer? The manufacturing industry. The average salary in the industry is $64,400. Additionally, sales representatives earn the highest paychecks in the pharmaceutical with an average salary of $81,013.

      In general, sales development representatives study at similar levels of education than sales representatives. They're 2.9% more likely to obtain a Master's Degree while being 0.9% less likely to earn a Doctoral Degree.

      How a Marketing/Sales Representative Compares

      The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

      Let's now take a look at the marketing/sales representative profession. On average, these workers make higher salaries than sales representatives with a $8,337 difference per year.

      Using sales representatives and marketing/sales representatives resumes, we found that both professions have similar skills such as "communication," "sales process," and "customer service," but the other skills required are very different.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a sales representative is likely to be skilled in "crm," "positive attitude," "customers needs," and "pos," while a typical marketing/sales representative is skilled in "internet," "twitter," "market research," and "facebook."

      Additionally, marketing/sales representatives earn a higher salary in the health care industry compared to other industries. In this industry, they receive an average salary of $65,655. Additionally, sales representatives earn an average salary of $81,013 in the pharmaceutical industry.

      When it comes to education, marketing/sales representatives tend to earn similar education levels than sales representatives. In fact, they're 2.6% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

      Description Of a Territory Sales Representative

      A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.

      Now, we'll look at territory sales representatives, who generally average a higher pay when compared to sales representatives annual salary. In fact, the difference is about $11,917 per year.

      According to resumes from both sales representatives and territory sales representatives, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "sales process," "customer service," and "sales goals. "

      While some skills are shared by these professions, there are some differences to note. "communication," "rep," "powerpoint," and "outbound calls" are skills that have shown up on sales representatives resumes. Additionally, territory sales representative uses skills like tsr, store management, new prospects, and product sales on their resumes.

      Territory sales representatives earn a higher salary in the pharmaceutical industry with an average of $92,269. Whereas, sales representatives earn the highest salary in the pharmaceutical industry.

      In general, territory sales representatives reach similar levels of education when compared to sales representatives resumes. Territory sales representatives are 3.0% more likely to earn their Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.