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Sales representative supervisor skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Frederik Beuk

Below we've compiled a list of the most critical sales representative supervisor skills. We ranked the top skills for sales representative supervisors based on the percentage of resumes they appeared on. For example, 31.0% of sales representative supervisor resumes contained customer service as a skill. Continue reading to find out what skills a sales representative supervisor needs to be successful in the workplace.

15 sales representative supervisor skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales representative supervisors use customer service:

Supervised Customer Service Reps and Shipper/Receivers as it related to the parts and warehouse departments daily responsibilities.
Directed teams of customer service representatives to exceed expectations, accuracy, and regulatory compliance.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales representative supervisors use product knowledge:

Experienced as mentor*Help new hire with product knowledge*Experience as supervisor:
Required great product knowledge and rapport building skills to gain long term customer contracts.

3. Inbound Calls

Here's how sales representative supervisors use inbound calls:

Answered inbound calls from customer for issues regarding their Internet, IPTV and VoIP service.
Answer inbound calls as third party vendor for a major client.

4. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how sales representative supervisors use outbound calls:

Answer all inbound and outbound calls, emails and faxes.
Applied time management techniques after accumulating premier customers and managing outbound calls to assure customer satisfaction.

5. Customer Complaints

Here's how sales representative supervisors use customer complaints:

Handled all customer complaints and figured ways to solve their problems.
Authorize actions to resolve customer complaints.

6. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how sales representative supervisors use sales floor:

Retail sales floor member charged with talking to customers, running the register when heavy flow of consumers came in.
Receipt of shipment and flow of merchandise onto sales floor and stockroom organization.

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7. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how sales representative supervisors use cold calls:

Generate new accounts and work with existing accounts; perform a high level of cold calling to qualify and close accounts.
Managed all existing accounts while generating new accounts via cold calls and door to door while in the field.

8. Outbound Sales

Here's how sales representative supervisors use outbound sales:

Answered inbound and made outbound sales calls to entice prospective clients and respond to information requests.
Train new recruits and perform outbound sales along with weekly scheduling.

9. Sales Training

Here's how sales representative supervisors use sales training:

Attended sales training meetings offered by dealership and manufacturer.
Team Player, Sales Training, Negotiation Skills, Microsoft Outlook,

10. Sales Techniques

Here's how sales representative supervisors use sales techniques:

Solicited funds for various law enforcement agencies using cold and warm call sales techniques.
Selected by manager to educate staff in other locations on sales techniques.

11. Customer Inquiries

Here's how sales representative supervisors use customer inquiries:

Assist in customer inquiries, promote sales, and resolve customer issues in store/office setting.
Investigate and resolved customer inquiries and complaints in an empathetic manner.

12. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how sales representative supervisors use sales reports:

Conducted door-to-door sales, planned a comprehensive sales strategy for assigned territory, and delivered daily sales reports.
Identify and read daily sales reports, email, and maintain daily correspondence with district managers.

13. Inventory Control

Here's how sales representative supervisors use inventory control:

Entered merchandise information into computerized system to monitor inventory control.
Verify warehouse locations for accuracy and work with inventory control

14. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how sales representative supervisors use pos:

Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.
Provided excellent customer service* Processed sales on POS system* Assisted customers in a friendly and timely manner* Participated in visual merchandising.

15. Customer Issues

Here's how sales representative supervisors use customer issues:

Analyzed and resolved customer issues and opportunities to ensure customer satisfaction.
Mediated customer issues that escalated beyond the representative's ability.

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What skills help Sales Representative Supervisors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales representative supervisor resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What sales representative supervisor skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What type of skills will young sales representative supervisors need?

Peter Johnson DPS

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients

What technical skills for a sales representative supervisor stand out to employers?

Ekin Pehlivan Ph.D.

Associate Professor of Marketing, California State University Channel Islands

Our most recent survey with employers, really emphasize that technical skills are not the priority for most. Almost all mention communication and problem solving skills are the most desired, followed by critical thinking and professionalism. Given the nature of the digital economy, data literacy is one technical skill that would be relevant to almost anyone in the upcoming years. In certain areas learning automation (operations or marketing), and databases (SQL) would also benefit new graduates.

What soft skills should all sales representative supervisors possess?

John Cicala Ph.D.

Associate Professor of Digital Marketing, University of North Alabama

The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.

Do you want to know more?

List of sales representative supervisor skills to add to your resume

The most important skills for a sales representative supervisor resume and required skills for a sales representative supervisor to have include:

Customer Service
Product Knowledge
Inbound Calls
Outbound Calls
Customer Complaints
Sales Floor
Cold Calls
Outbound Sales
Sales Training
Sales Techniques
Customer Inquiries

Sales Reports
Inventory Control
POS
Customer Issues
Customer Accounts
Direct Sales
Sales Associates
PowerPoint
Bank Deposits
Sales
Inventory Management

Sales Presentations
Customer Relations
Cash Drawers
Retail Sales
Sales Process
Sales Performance
Trade Shows
Performance Evaluations
Customer Sales
Cell Phones

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Sales Representative Supervisor Skills

Updated January 8, 2025

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